Dental Asia November/December 2022

DENTAL PROFILE
products and restoration solutions.
The APAC market is a very important
one in the dental industry and for
VITA — although it needs special
catering due to its vastity, diversity
and dynamicity. An important shift
noticed is an exponential increase in
E-commerce environments, and we
will need to increase our investment
in social media platforms to expand
our audience on digital channels and
leverage new marketing tools such as
retargeting ads to convert the already
engaged customers.
“ The perfect combination of tradition
and experience with forward-looking
vision and inspiring dynamism forms
the foundation of the internationally
active VITA Zahnfabrik.”
How does VITA ensure that dental
practitioners can keep up with the
advancement of the field, and how do
you support your customers to further
leverage on VITA’s product solutions?
Bini: Firstly, “VITA is characterised
by its closeness to the user”. Being
closer to the user than anyone else is
the company’s vision and therewith
a key element to support users
and customers worldwide. Shade
systems, CAD/CAM materials, press
and veneering materials as well as
ready-made teeth and materials for
the digital fabrication of dentures are
offered through an international sales
network that is very close to the users
and customers.
Secondly, “VITA is pioneering”. Better
and better solutions for perfect
prosthetics, that is the “VITA — perfect
match” our qualified employees are
working for day by day. Moreover,
VITA can rely on its own very strong
research and development team,
based in the headquarter in Bad
Säckingen, Germany, with a clear focus
on the innovation fields of the future.
And for VITA, being close to the user
also means imparting knowledge.
The VITA Academy lives and breathes
advanced training and as a competent
knowledge partner for dental
laboratories and practices, offers
comprehensive, customised advanced
and further training formats.
Sustainability in dentistry has been a
hot topic recently — what are the steps
VITA has taken to support this cause?
Bini: VITA considers sustainability
as a top priority. Now more than
ever, manufacturers must consider
the sustainability of production
processes to guarantee that levels of
emissions, energy consumption and
waste be kept at a reasonable level.
We are undergoing a process of lean
transformation, intending to improve
our manufacturing processes, but also
the transactional everyday business
way of things. We are constantly
working to eliminate paper printouts,
these being in the financial sector, but
also in the commercial one. Drastic
reductions in brochure printing and the
introduction of QR codes support us
in this mission. Everything that can be
saved in the elimination of wastes and
inefficiencies, can and will be reinvested
in R&D and marketing activities to
support our customers.
What other developments from Vita
should the industry look forward to,
and how do you envision the company
in the next 5–10 years?
Bini: Our goal is to develop and
continuously improve our solutions
for ideal aesthetic and functional
restorations. By delivering continuous
improvements in safety, quality,
innovation, and manufacturing processes,
we hope to offer a key element for the
quality of life to people throughout the
world. Stay tuned for exciting news in the
digital denture offering! DA
DENTAL ASIA NOVEMBER/ DECEMBER 2022 27