Dental Asia November/December 2022

DENTAL PROFILE
However, he noted that the APAC market
is very versatile and given its unique
demographics and socioeconomic
differences, the maturity of products
and technology highly differ from each
country.
EVOLVING DENTAL LANDSCAPE
As a company, Mectron has continuously
grown despite the challenges of COVID-19.
Liang shared that during this period,
Mectron focused on converting their license
to comply with European registration.
“In some countries, they’ve accepted
Piezosurgery many years ago; but some
of the countries here are still trying to
accept the concept. It is a good thing
that I am based in Singapore, hence,
I am able to travel across the region
without much hindrance and reach out
to our customers,” he explained.
As a customer-centric company, Liang
added, it is vital for Mectron to attend
congresses like the recently concluded
International Dental Exhibition and
Meeting to connect and educate more
practitioners on the clinical advantages
of Piezosurgery. They also conduct
seminars with hands-on sessions to
help their clients to further leverage their
product solutions.
Liang elaborated: “We invite our key
opinion leaders from Europe to come
to APAC to give lessons. We are also
collaborating with countries like South
Korea to send their key opinion leaders
to give lectures in Europe. We do this to
have some sort of connection between
the lecturers in Europe and APAC. This
is something that we do to add value to
our customers and their patients.”
“This saves time for both patients and
doctors because if they use bone
substitutes like in GBR, for example, they
will require a year before they place the
implant. So, with this, you can reduce it
by six months,” explained Liang.
Rex PiezoImplants are designed for a
minimally invasive surgical treatment
on the patient. And to optimise every
clinical benefit of Piezosurgery, a
personalised range of specific inserts
for specific procedures was also
created.
Liang shared his excitement for this
line, as there is a pipeline of solutions
awaiting to be launched in the market in
the next years to come.
“This is what the rest of the European
countries are doing currently and we are
already 90% done with this,” he shared.
To support their clients in these trying
times, Mectron pivoted to conducting online
seminars to continue to provide a learning
platform for practitioners. Liang said that
they liaised with their key opinion leaders to
plan out relevant topics to tackle.
As the dental industry embarks on the
recovery road from the pandemic, Liang
foresees that the dental trend will move
into preventive care in the next three to
five years.
Rest assured, he said, that Mectron will
continue to support dental professionals
in providing the best possible clinical
technology ranging from their ultrasonic
and prophylaxis range to conservative,
minimally invasive surgical solutions. DA
NARROW RIDGE? PROBLEM
SOLVED
Innovation never stops at Mectron
with the addition of Rex PiezoImplant
to their dental portfolio. Launched this
year and is now undergoing registration
in different countries, Liang highlighted
that this tissue-level implant offers a
revolutionary solution in the market.
“Rex PiezoImplant is our new
Piezosurgery implant that is used
with our Piezosurgery device. This
is a useful solution for our APAC
customers because this solves a very
interesting problem — which is the
narrow ridge.
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