Business Today - Dec 2022 - Jan 2023 issue
In our first issue of 2023, BT looks at the year’s upcoming economic challenges, possible implications of the CBE’s withdrawal of the letters of credit system, boosting exports, and Jazeera Paint’s aim to revolutionize Egypt’s paint industry
In our first issue of 2023, BT looks at the year’s upcoming economic challenges, possible implications of the CBE’s withdrawal of the letters of credit system, boosting exports, and Jazeera Paint’s aim to revolutionize Egypt’s paint industry
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Ever Wonder Why These
Particular Videos or Content
Opinion
Show Up in Your “TikTok For You
Feeds?” Here Are The Answers
TikTok unveils a ground-breaking feature/tool to give content
suggested in “For You feeds” more context.
It has always been a frequently asked
question among users on all mediasharing
platforms, “Why does this specific
type of content
appear in my feed?” And
because TikTok has always
been a trendsetter by nature
and a user-driven platform,
the platform made the decision
to end 2022 by empowering
viewers with effective
tools to customize their experience
through releasing
a new tool called “Why this
Video” in an effort to help
its community understand
their For You feed and add
more transparency and understanding
to the content
recommended for them.
So whether you’re a parent
who needs to understand the
rationale behind the videos
that frequently pops-up on
your child’s feed! A curious
teenager who wants to keep
tabs on his favorite content
creators? a business owner
who needs to regularly be
updated on the latest trends
for future business opportunities,
or just a someone
who is interested in digging
deeply into “what is happening” in their area!
TikTok is empowering you with new effective
tool to be more in control of your experience.
Simply put, by just clicking on the newly
added feature by TikTok “Why This Video”’
the platform’s community now has the ability
to customize the content that
frequently appears to them
based on four easy guidelines:
their interactions’ such
as content they watch, like or
share, comments they post,
or their searches. The suggested
accounts for them or
the accounts they follow, and
their region’s most popular
content or recently posted
content.
This is done through three
simple steps as follows:
• In your For You feed, tap
on the share panel.
• Then, tap the question
mark icon called “Why this
video”
• From there, you can see
reasons why a particular video
was recommended to you.
The fact that TikTok is
now offering its users a key
to the platform’s “kitchen
door,” where users are given
a few simplea reasons that
make it easier for them to
understand the technical
models that control the recommendation
system of their video content,
suggests that this new feature could be a gamechanger.
www.BusinessTodayEgypt.com
January 2023
19