Business Today - Dec 2022 - Jan 2023 issue

Face of Business
them up to date with the latest trends and innovations
in the world of paint.
The Jazeera Paints Factory in Egypt was established
in 2020 at the 10th of Ramadan City, acting
as a major industrial platform supplied with
the highest and most advanced equipment and
techniques. The factory is essentially split into
five production units; the first production unit
is mainly for structural paints focusing on primers,
pastes, and all types of interiors, exterior and
spray paints. The second production unit focuses
on industrial paints and insulating paint. The
other three production units will join the force
in the upcoming year.
The company also has a team in place for logistics,
which is in charge of making sure that all
products are stored securely in warehouses using
well-planned storage techniques and cuttingedge
transportation techniques to move products
from warehouses to distribution trucks, ship
the products, and sell them in 400 stores and
showrooms throughout Egypt.
In a nutshell, with more than 2,000 highly
skilled workers putting in tireless work in every
department, our short-term goal is to establish
Jazeera Paints as a brand that consumers can
rely on for delivery, innovation, and exceptional
quality.
In terms of long-term goals, Jazeera Paints
hopes to begin branching out into new markets
by exporting products to more African countries
by 2024.
Why should Egyptian consumers choose Jazeera
Paints?
Quality, safety, and creativity are what sets us
apart! Our goal goes beyond offering a highquality
product with a wide range of colors;
instead, we aspire to be the final touch that
breathes life into any inanimate object.
Jazeera Paints dedicates all of its resources to
keeping innovation as an integral product value,
as evident in the company’s latest product Mini
Paint, which is a creative mini-product that helps
consumers test and choose colors within the
comfort of their homes.
In addition to providing products that meet
the highest international quality standards and
environmental sustainability policies, the company
also provides a one-of-a-kind shopping
experience through a website and app that uses
Artificial Intelligence (AI) and Augmented Reality
(AR) tools to expose users to a wide variety of
color options and construction solutions that are
unattainable in showrooms. All of this will create
a distinctive selling point for consumers and a
significant footprint in the Egyptian market.
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