Business Today - Dec 2022 - Jan 2023 issue

Face of Business
tion to our latest product Mini Paint that we previously
explained, the company also showcases our
innovation through Novel and Notes Clear.
Consumers have also grown to value sustainable
products or those made with sustainability in
mind. Could you tell us a bit about the company’s
sustainability efforts, if any?
Every now and then, the world witnesses paradigm
shifts that every business entity, regardless of
the industry or sector it operates in, must comply
with and adapt to.
A few years ago, we saw the beginning of the
digital transformation era sweeping the globe,
and as a result, all business organizations began
incorporating digital transformation methods,
tools, and practices into their business operations.
Today, the current new shift is all about sustainability
and how it is affecting the lives of every
single living creature on the planet. As a result,
most business entities are constantly striving to
determine the best strategy to apply sustainability
to their business operations.
For Jazeera Paints, the narrative is different
because we have always taken sustainability practices
into our own hands. In fact, our company
is regarded as the first company in the Arabicspeaking
world to incorporate environmental
sustainability measures into their operations and
production to ensure that our products are designed
and manufactured in accordance with
safety and health regulations
Now, more than 35 eco-friendly product groups
— that have been approved by international organizations
specializing in green building systems
— are currently being pumped into the company’s
manufacturing lines. Additionally, the factory
has a treatment station for the water used in the
manufacturing process to ensure that no industrial
pollutants end up in the sewage.
What are the company’s long-term aspirations for
the country and the region?
By providing distinctive premium products, we
hope to revolutionize the Egyptian paint market.
This will open up new opportunities for us to
grow and expand our company locally as well as
export goods to African countries, which is a new
market that Jazeera Paints intends to enter.
Jazeera Paints has always spoken in numbers!
In the past 42 years, we established two factories
and eight production units across the region with
a production capacity of 400,000 tons annually
of diverse products with 650 showrooms across
Saudi Arabia and beyond.
For Egypt, by 2023, we aim to have over 300
products in the market within 400 stores to reach
more clients.
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