Iconic Concierge Fall 2022

A PARTNERSHIP FOUNDED IN SUSTAINABILITY.
Bentley Motors and The Macallan have revealed the ground-breaking
design of The Macallan Horizon – the first limited edition single malt
whisky being created by the brand collaboration.
Reflecting the sustainability core that’s at the heart of the partnership
together with a joint purpose of innovation, the prototype of The
Macallan Horizon fuses traditional craftsmanship, recycled materials
and an exclusive horizontal design which “defies the traditional vertical
aesthetic of a whisky bottle and reflects the horizontal trajectory
of the automotive world.”
In homage to The Macallan’s acclaimed Six Pillars – the foundation
stones of the brand that account for its distinctive single malt
whiskies - The Macallan Horizon incorporates six unique upcycled,
repurposed or ethically sourced materials which are integral to The
Macallan and Bentley Motors: Repurposed wood from The Macallan
and Bentley; repurposed copper, including a portion sourced from
former The Macallan copper stills; aluminum recovered from the
Bentley manufacturing process; and ethically-sourced leather from
the local Scottish supplier Bridge of Weir, known for their “fine
automotive leather.”
Very little is known about the content of the bottle. According to the
press-release “the final component will be a “very special single malt
whisky.” It continues, “The Macallan Master Whisky Maker Kirsteen
Campbell developed the flavour profile for the whisky following a
visit to Bentley Motors in Crewe, where she observed first hand their
shared passion for creativity, craftsmanship and innovation.”
If you would like to find out more, both about the bottle and its
content, you will have to wait for a few more months. The Macallan
Horizon will launch in Summer 2023. Also - Don’t drink and drive.
ICONIC CONCIERGE
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