ITB Berlin News - DAY 3 Edition

I REGION I AFRICA & MIDDLE EAST I
OMAN OFFERS
RARE CHANCE
TO CONNECT
WITH AUTHENTIC
ARAB WORLD
Aryaf Jibreen Tourism is
showcasing the magic of
Oman at ITB Berlin 2023 with
its diverse landscapes, rich
history and vibrant culture.
Casablanca reinvents the art
of hosting MICE events
Casablanca is an ideal location for MICE combined with a cultural
experience as it blends influences from the east and west while
offering premium infrastructure and accommodation.
The captivating destination is known
for its natural beauty including
the dramatic Hajar Mountains
that extend for 700km along the
northeastern coast. Here, visitors can
enjoy stunning views from the top
of Jebel Shams – the highest peak
in the country – which translates to
Mountain of the Sun.
Another iconic location in Oman is
the Wahiba Sands, a vast expanse of
rolling sand dunes that covers over
12,000km2. Visitors can enjoy dune
bashing, camel riding, and camping
under the stars in this beautiful desert
environment.
Casablanca: Behind the mythical name hides a contemporary
bustling metropolis perfect for MICE events.
The Casablanca-Settat region -
exhibiting at the Moroccan stand
at this year's ITB Berlin - offers
visitors, particularly MICE travellers,
the best of both worlds. Morocco's
largest metropolis is a dynamic and
appealing destination with plenty
to offer. It represents the perfect
symbol of universality and diversity
as a cultural and religious melting
pot.
Casablanca is also an important
business hub in Northern Africa.
The region has been chosen by
31% of Moroccan companies for
its economic attractiveness and
excellent road, port, airport and
logistics infrastructures. It has a
record rate of attracting 47.7%
of all foreign investments to the
Kingdom. Moreover, Casablanca
and its region are leading in
business tourism, medical tourism,
shopping tourism and trade fair
tourism.
The area continues to expand
its tourism offering to cater to
an increasingly diverse and
cosmopolitan audience. The
establishment of Casablanca
Finance City (CFC), an African
financial hub, has further
strengthened the region's position
as a destination for investors and
professionals.
CFC boasts a well-established
community of members composed
of multinationals, financial
companies and other service
providers.
Casablanca and its region
boasts modern infrastructure and
facilities, with a wide variety of
accommodation in the city. More
than 22,000 beds are available
in ranked establishments while
another 5,000 beds are also
available in furnished apartments.
A further 18 hotels in the 4 and 5
stars category as well as residences
are in construction, adding another
2,000 beds.
Casablanca features several largecapacity
exhibition structures, such
as the Mohammed VI Exhibition
Park. This 29-hectare space is a
national reference and can host
large-scale events. In Bouznika
near Casablance Mohammed V
International airport, the business
centre by Bahia offers an ideal
setting and layout for hosting
professional events with its meeting
and conference rooms. The Office
des Foires de Casablanca is ideally
located in the heart of the city,
close to the sea and the Hassan II
mosque.
To support MICE, local DMCs
provide companies with their
experience and expertise.
Pop-up stores, round tables,
conferences, product launches,
political congresses and internal
conventions… Casablanca-Settat
is particularly recognised for its
professionalism and its skills.
Mixing work and leisure,
Casablanca and its region is also
home to 235km of beaches, six
prestigious golf courses, four dams
suitable for water sports as well as
numerous museums. The Moroccan
metropolis hosts many yearly
festivals such as the Jazzablanca
Festival, L'Boulevard Tremplin and
the Casablanca Festival.
Casablanca is also a true
architectural laboratory. The
traditional Arab-Muslim
architecture is blended with
inspirations from Europe and
elsewhere. In the city centre, the
art-deco style predominates while
new contemporary structures
characterise the city's new
business districts. Business or
chill? Welcome to Casablanca and
its region!
Hall 4.2 / Stand 201
Beyond nature, Oman is also steeped
in history and culture with a rich
heritage that spans thousands of
years. One of its most impressive
historical sites is the Bahla Fort.
The UNESCO World Heritage Site
was built in the 13th century and is
an excellent example of traditional
Omani architecture.
Visitors can also explore the
traditional markets, or souqs, in cities
like Muscat and Nizwa. The Muttrah
Souq in Muscat is one of the oldest
markets in Oman and is a great place
to find souvenirs, traditional clothing,
and spices. The country also boasts
a delicious cuisine with a blend of
Arabic, Indian and African flavours
ITB BERLIN NEWS • THURSDAY 9 TH MARCH 2023 21