ITB Berlin News - DAY 3 Edition

I NEWS I
ADVERTORIAL
Pura Vida in Costa Rica
is the new luxury!
Costa Rica is redefining the meaning of true luxury in
the tourism sector with its wide range of nature and
adventure tourism products.
and a candlelight dinner on
the riverbank or overlooking
a volcano!
The term "luxury" has for a
long time been associated
with material objects, but this
has changed. Today, spending
quality time with family and
friends, health, security and
escaping from everyday life is
what many people consider to
be true luxury.
Accordingly, Costa Rica
defines luxury in another
way, which is the offer of
incredible natural beauty,
welcoming local residents
and well developed tourism
infrastructure, including
sustainable-driven boutique
hotels and eco-lodges. This
definition of luxury is captured
in the country's saying Pura
Vida, which translates as Pure
Life.
The country is not a typical
luxury destination, but
a destination with many
adventure products and
activities for those travellers
who are searching for the "new
luxury". For example, visitors
can start their day with a
meditation session in a thermal
stream surrounded by nature.
They can enjoy breakfast on
elevated platforms among
the trees, followed by a yoga
session in the rainforest or on
the beach. Also, traditional
lunches with local farmers,
followed by a kayak trip
through the mangrove forests
When it comes to
accommodation, Costa Rica
goes beyond your typical
5-star hotels. From small
romantic boutique hotels
to family-run eco lodges in
spectacular settings, there
is somewhere for everyone.
The country's tourism
offer is therefore a perfect
combination of authentic
experiences which involve
all the senses - Nature, wellbeing,
gastronomy, adventure,
beach and culture. A winning
combination allowing
travellers from all over the
world to reconnect with body,
mind and soul
Hall 22 / Stand 201
ADVERTORIAL
A CHANGE OF SEASON
When the sky turns grey and
temperatures drop in Europe,
summer is just around the corner
for South Africa with months of solid
sunshine.
Even during the winter months,
between May and September, it is
not frosty with temperatures still
reaching 25° Celsius across many
provinces. This is the perfect time
to take advantage of attractive offseason
offers and the best conditions
for seeing wildlife.
A WIDE RANGE OF ACTIVITIES
Visitors can enjoy bustling cities
with urban hipster culture or endless
sandy beaches, dramatic mountain
ranges and natural landscapes
populated with wildlife, all destined
to create special moments which
will remain in their minds long after
the holiday is over.
What makes South Africa stand
out all year round
South Africa hits all the right notes for European travellers
looking for their next adventure. Whether the reason for travelling
is escaping the day to day, discovering new places, finding
inspiration, spending quality time with friends or family, or simply
having a good time, South Africa has all bases covered.
GETTING THERE...
Most flights from Europe to South
Africa leave overnight. After enjoying
10-12 hours of sleep and being
awakened by the South African sun,
travellers can start their holiday
straight away, because there is no or
very little time difference, except for
one hour during European winter
time!
GREAT VALUE FOR MONEY
Taking a holiday despite high levels
of inflation is possible in South
Africa thanks to its very good priceperformance
ratio. Especially in light
of rising costs in Europe, prices are
comparably affordable. This includes
high-quality accommodation, as
well as gourmet food in first-class
restaurants. Travellers to South
Africa can indulge in a little luxury
and still have enough left over
to go shopping and embark on
adventures
Hall 21b / Stand 210
ITB BERLIN NEWS • THURSDAY 9 TH MARCH 2023 9