May June 2023

Fabricator Relationships
THE 'SELECTA' FEW
In the second part of our interview with Selecta Systems and what it means to be ‘part of
the family’, Sales Director Andy Green and Marketing Manager Mark Walker focus new
investments, and reveal what the company has is store for this year’s FIT Show.
Total Fabricator (TF): You mentioned in our last
issue that you have some planned investments
that could be ‘a game changer’. This all sounds
very exciting! Could you explain in more detail
what these investments are?
Mark Walker (MW): Firstly, we are launching two
brand new websites, one for the trade and one for
the homeowner.
Our current all-encompassing website generates
approximately 20-25 homeowner enquiries per
week, with the content striving to reflect the
requirements of all types of visitors. An internal
want to search, and also select which Selecta
product or range of products that they are
looking to enquire about or purchase.
A list of their local fabricators and
installers will show up alongside
a Google map, where all of their
contact details, direct link to
their website and also email
address is available. This enables
a homeowner to contact a local
fabricator / installer at their own
TF: The websites and the two features
sound impressive! What happens
to that enquiry once you have
received it?
MW: The whole point of this
homeowner engagement is to
generate sales leads for our
customers. We have a brandnew
interface for our customer
only portal, Connect, of which all
enquiries will come directly in to our
convenience.
dealer network section.
review of the website left us with the ideology that
we had tried to suit all visitors’ requirements, but
ended up confusing some visitors.
To go one further, a homeowner
also has the option to design their
own windows and doors with our
Andy Green
Once they land in our admin area of
the portal, it will show us the nearest
fabricator / installer to the enquiry.
fantastic Window and Door Designer! The
Therefore, we felt that separating the websites
We can then send this enquiry direct to the
designer has all of the Selecta range of products,
would enable ourselves to manage, control and
fabricator / installer, through the portal, of which
from casement, flush sash and tilt and turn
promote specifics better with each target audience.
it will land directly in to the customers own
windows through to residential, French, patio and
section of Connect for follow up.
Another reason for separating the websites was
EASi-FOLD doors.
to enable ourselves to promote the ADVANCE 70
The enquiry will have all the relevant product
We’ve also added in a range of composite doors,
brand direct to the homeowner. We feel that
imagery, customer information and details, which
so that the homeowner has a good range
this is an important factor in providing the
are presented in a professional document that
of products, styles and configurations to
consumer with the information that they
can be downloaded as a PDF. The fabricator /
choose from and improve their home.
require to ensue confidence in
installer can then utilise the enquiry to contact
the product, with the aim of
The homeowner can select a number the homeowner and carry out a survey.
directing enquiries to our
of window and door configurations
TF: Providing the fabricator / installer with
customers.
and styles, the internal and
solid sales leads can only be a good thing! Is
external colour, hardware colour
Sitting upon the homeowner’s
there anything else that it offers?
and other glazing options like
website will be two fabulous new
Georgian bar or leaded glass. MW: As a fabricator or installer, we can also
features. The first being a ‘Find a
offer a branded version of the window and door
The real beauty of this is that
Fabricator / Installer’ feature, where
designer for the customer to have embedded
they can also take a photo of their
all of our approved fabricators and
upon their own website.
property and drop the windows and
installers will be available within a
doors on to their home to visualise Fabricators and installers are then able to
simplistic search engine.
how they would look! They can then generate their own sales leads directly and have
A homeowner can search a specific
area, define how far away they
Mark Walker
submit their design as an enquiry
for quoting.
them land within their own admin area of their
version of the Connect portal.
28 T F MAY / JUNE 2023 CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN