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Gaming environments<br />
14<br />
Target<br />
x Fortnite<br />
The result<br />
Target worked with gaming influencers to drive awareness<br />
of the activation, including Typical Gamer, Sushibae and<br />
pgod. This was a logical choice; <strong>GEEIQ</strong>’s platform shows<br />
that these influencers have varying social shares across<br />
key platforms like YouTube, Twitch and TikTok.<br />
The most engaged piece of content was by Typical Gamer<br />
on YouTube, with +833,000 views and +18,000 reactions.<br />
RETAIL REPORT
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