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2<br />
Contents<br />
Foreword<br />
01<br />
Demystifying the metaverse<br />
3<br />
02<br />
The evolution of brand marketing<br />
4<br />
Charles Hambro<br />
CEO & Co-Founder, <strong>GEEIQ</strong><br />
03<br />
The opportunity today<br />
6<br />
04<br />
<strong>Retail</strong> & virtual environments<br />
7<br />
The opportunity for retail brands in Web3<br />
and the metaverse is huge.<br />
Our position at <strong>GEEIQ</strong> is that the opportunity<br />
is so much bigger than that.<br />
05<br />
06<br />
07<br />
Which environment do you choose?<br />
Brand case studies<br />
The <strong>GEEIQ</strong> platform<br />
8<br />
9<br />
18<br />
In a recent report, we looked at how few<br />
industries can leverage Web3 and virtual<br />
environments as seamlessly as automotive.<br />
But when it comes to retail, the opportunity<br />
isn’t so clear. Skeptic’s of the metaverse<br />
often look to retail as the basis for their<br />
argument: ‘Why would people want to<br />
complete a mundane task like grocery<br />
shopping in a virtual world?’<br />
The retail brands activating in Web3 and the<br />
metaverse are not only making the shopping<br />
experience more seamless, but they’re<br />
building communities around their brand and<br />
reaching consumers of tomorrow by tapping<br />
into cultural relevance.<br />
So, which retail brands are active in this<br />
space, what are they currently doing, and<br />
what does the future hold for retail in Web3<br />
and the metaverse?<br />
RETAIL REPORT
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