GEEIQ_ Retail Report

Which environment
8
do you choose?
At GEEIQ, we see virtual environments sitting within three distinct
categories, all with their own set of measurable KPI’s.
Gaming environments Blockchain environments Owned environments
Addressable audiences are a big pull for
brands, and these can be compared to
setting up shop on Fifth Avenue: heavy
footfall is guaranteed.
But the game is the gatekeeper of the
environment, so data like emails and age
won’t always be shared. Brands are also
restricted by the rules and aesthetics of
the environment.
These are like virtual gaming environments,
but they’re built on the blockchain. This
means less limits on data collection.
Decentraland is blockchain based and
managed by its users, often known as a
decentralized autonomous organization (DAO).
Experiences here can be enhanced through
the sale of NFTs, but these environments
have less traffic than games, which means
less brand exposure.
Some brands are exploring their own 3D
ecommerce websites, which means they make
the rules.
These are a huge investment, and brands
are starting at 0 when it comes to traffic.
These spaces will require a huge mentality
shift in the way people shop before they
really take off.
CHECK Higher player base
TIMES Limitations on data collection
TIMES Restricted by on-platform build
CHECK Less limitations on data collection
CHECK NFT compatible
TIMES Lower player base
CHECK Unlimited build restrictions
CHECK Unlimited data collection
TIMES No player base
RETAIL REPORT