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Print, television and radio<br />
Advertising used to be passive<br />
and consumers were marketed to<br />
through traditional channels.<br />
Social media<br />
In the 2000s, advertising became<br />
integrated into social experiences<br />
- through Facebook, Instagram<br />
and Twitter.<br />
Virtual environments<br />
Innovative brands are now<br />
creating enriched experiences to<br />
engage audiences they couldn’t<br />
traditionally reach.<br />
Walk past marketing Scroll past marketing Immersive marketing<br />
brand marketing<br />
The evolution of<br />
4<br />
RETAIL REPORT
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