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RETAIL REPORT<br />
<strong>Retail</strong> & Esports<br />
In recent months, we’ve seen many blue-chip brands including BMW pull<br />
sponsorship from esports.<br />
As recently as February 2023, German supermarket Aldi affirmed its commitment<br />
to esports as a route to engaging new audiences of gamers, with Team Vitality’s<br />
unveiling of its first women’s League of Legends roster in collaboration with Aldi.<br />
According to <strong>GEEIQ</strong>’s platform, esports provides Aldi with a combined reach of<br />
17 million gamers. This sees the brand consistently place high on <strong>GEEIQ</strong>’s Partner<br />
Total Following Leaderboard in the retail category.<br />
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