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InnFocus Summer 2023

InnFocus magazine for hoteliers in British Columbia

InnFocus magazine for hoteliers in British Columbia

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elaxation and relatable points of view—could be the difference for<br />

brands in <strong>2023</strong>,” the company explains.<br />

In addition to having an upbeat tone, there are other aspects that<br />

the best TikToks have in common. Consider these guidelines when<br />

creating original TikTok content for your hotel:<br />

• Videos should have the look and feel of user generated TikTok<br />

content. Don’t make them feel too polished.<br />

• Opt for short, “bite-size” videos when possible.<br />

• Make videos vertical to be optimized for the TikTok feed.<br />

• Include industry specific hashtags (e.g., #TikTokTravel).<br />

• Focus on surrounding attractions as well as your hotel.<br />

• Respond to comments and engage with your audience by<br />

reposting their content.<br />

• Link your hotel website in your profile.<br />

If you’re creating TikTok ads, keep in mind that the best ones don’t<br />

typically look like ads, they look like the content that surrounds them.<br />

Try incorporating humour, positivity, and a sense of community into<br />

the content. Make your brand feel relatable. On TikTok, in order to<br />

stand out, you need to blend in.<br />

Joe Pooley is Account Director at Redshift Collective, where he<br />

helps hotels build their brand, connect with audiences, and drive<br />

more bookings.<br />

<strong>InnFocus</strong> 23

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