InnFocus Summer 2023
InnFocus magazine for hoteliers in British Columbia
InnFocus magazine for hoteliers in British Columbia
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elaxation and relatable points of view—could be the difference for<br />
brands in <strong>2023</strong>,” the company explains.<br />
In addition to having an upbeat tone, there are other aspects that<br />
the best TikToks have in common. Consider these guidelines when<br />
creating original TikTok content for your hotel:<br />
• Videos should have the look and feel of user generated TikTok<br />
content. Don’t make them feel too polished.<br />
• Opt for short, “bite-size” videos when possible.<br />
• Make videos vertical to be optimized for the TikTok feed.<br />
• Include industry specific hashtags (e.g., #TikTokTravel).<br />
• Focus on surrounding attractions as well as your hotel.<br />
• Respond to comments and engage with your audience by<br />
reposting their content.<br />
• Link your hotel website in your profile.<br />
If you’re creating TikTok ads, keep in mind that the best ones don’t<br />
typically look like ads, they look like the content that surrounds them.<br />
Try incorporating humour, positivity, and a sense of community into<br />
the content. Make your brand feel relatable. On TikTok, in order to<br />
stand out, you need to blend in.<br />
Joe Pooley is Account Director at Redshift Collective, where he<br />
helps hotels build their brand, connect with audiences, and drive<br />
more bookings.<br />
<strong>InnFocus</strong> 23