Innovations in the Arts - Newark Academy

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24 Making a Difference energy projects, largely in developing countries, that reduce by an equivalent amount the carbon emissions that would have been released into the atmosphere. Some of these projects include capturing methane released by a sewage “It (travel) brings life changing economic opportunities into parts of the world that might otherwise have none...” treatment plant in South Africa for use as fuel; installing 200 solar collectors in eastern Africa; and building a biomass gasification power plant in India that uses bio-waste provided by farmers. Interestingly, the money Ben uses toward these carbonoffsetting projects is ciphened from his $1-million-plus marketing budget. Ben, with a nod from his marketing director, finds he gets more bang for his buck through positive PR than, say, a direct mail promotion. “It’s amazing, but when you do good things, people want to do good things for you,” Ben muses. “Money we would have spent on advertising has gone to enviro projects instead. But publications like National Geographic Adventure, Travel + Leisure, USA Today and Conde Nast Traveler like to spread the word about these things. So we still get the publicity and a university in South America gets its diesel generators replaced by solar panels as well. Sometimes, it’s a wonderful world.” Ben anticipates that the PR account he’s accrued on good will has the strength to influence other travel related industries to follow his model, with businesses like airlines, restaurants, hotels and bus companies feeling the pressure to hop on the carbon-offsetting bandwagon. “Purchasing carbon offsets is a great example of that old capitalistic tradition of voting with our pocketbooks. If enough people put their dollars where their beliefs are, perhaps the powersthat-be will be tempted to join in the game by funding the kind of carbon emission-free alternatives that could someday render offsets unnecessary.” Until that time, Ben is not content to sit back and wait. He is constantly searching for new initiatives to reduce his
own carbon footprint on the earth, including the use of restaurant – grade bio fuel, which is literally produced from leftover oils from restaurants, to run his expedition trucks in Africa (although he is still working out the kinks – the aroma emitted while driving is distinctly reminiscent of hamburgers). Additionally, Natural Habitat Adventures rolled out the first hybrid safari truck this March, proving that bigger can be better. In the end, Ben concedes that a large part of his success can be attributed to the fact that he sells a great product. “The vast wonder of nature has the ability to empower people to make changes. There’s a strong emotional aspect to it. When people look into the eyes of a baby harp seal or see the silverback gorillas in Africa, they want to help preserve these animals and their habitats.” To what can the rest of his success be attributed? “I try new things and make mistakes, lots and lots of mistakes,” Ben admits. “Then I get back at it and try and try again.” And what do you know? It looks like he got it right. Student and Alumni Sustainability Initiatives Antarctic Adventure Hailed as a “Best New Trip” National magazines honor Colorado-based Natural Habitat Adventures 25 Touting Natural Habitat Adventures as “a pioneer in sustainable travel,” National Geographic Adventure magazine named the Colorado eco-travel leader’s Antarctica expedition to its “25 Best New Trips ‘08” list. The adventure, which departs with a World Wildlife Fund climate change expert on board, is the world’s first carbon neutral Antarctic trip. The Best New Trips cover story, which National Geographic Adventure calls “an essential guide to the most spectacular trips on the globe for 2008,” appears in the magazine’s November 2007 issue. Also in November, Natural Habitat Adventures’ “New Zealand Explorer” trip was featured in Travel + Leisure magazine’s “20 Trips to Change Your World” cover story. Travel + Leisure set the list in the broader context of travelers who “want a deeper experience, and one that doesn’t leave a footprint, carbon or otherwise.” Finally, the company received a perfect 100 out of 100 score for “Client Experience” on National Geographic Adventure’s “Best Outfitters on Earth on the Web” list (www.nationalgeographic.com/adventure/ adventure-travel-ratings.html). Natural Habitat Adventures provides once-in-a-lifetime small-group encounters with wildlife in more than 30 countries. A member of Adventure Collection and exclusive Conservation Travel Provider to World Wildlife Fund, the company has been featured by such media as USA Today, Newsweek International and CNN, and was ranked top tour operator on Conde Nast Traveler’s 2006 Green List. All Natural Habitat Adventures trips and office operations are carbon neutral.
Page 1 and 2: outreach NEWARK ACADEMY SPRING 2008
Page 3 and 4: Contents 14 21 22 Features 14 Ignit
Page 5 and 6: Perspectives FROM THE HEAD OF SCHOO
Page 7 and 8: Last January, Elizabeth Barbato (En
Page 9 and 10: WATER, WATER EVERYWHERE A SCHOOL-WI
Page 11 and 12: Fabulous Fibs Mathematician Leonard
Page 13 and 14: When Someday BY MARCIA WORTH-BAKER
Page 15 and 16: NA ATHLETIC TEAMS HAVE A NEW LOOK!
Page 17 and 18: Fresh Faces In September 2007, Vira
Page 19 and 20: Winter Musical: The Klemperers’ N
Page 21 and 22: THE 2008 ANNUAL FUND PHONATHON MORE
Page 23 and 24: A “GROWING” EFFORT During the w
Page 25: “Travel itself is more than mere
Page 29 and 30: Some of measures that Crystal Sprin
Page 31 and 32: from the Archives by Blackie Parlin
Page 33 and 34: Alumni News & Events From the Presi
Page 35 and 36: 1 2 4 6 5 3 NEW YORK CITY December
Page 37 and 38: Alumni Soccer The annual alumni soc
Page 39 and 40: Class Notes 1930 Bob Busse was rece
Page 41 and 42: ecently been appointed director of
Page 43 and 44: suffered from this illness and is n
Page 45 and 46: him rollerblading around his neighb
Page 47 and 48: The Hinson family: Laura, Eli ’85
Page 49 and 50: Emily Uddin-Alves ’91 and husband
Page 51 and 52: Melanie Richards ’95 and her husb
Page 53 and 54: Clockwise from the top: Rachel Klin
Page 55 and 56: Newark Academy Minuteman Golf Invit

Innovations in the Arts - Newark Academy

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