LIQUI MOLY NEWS 21.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 21.2023 

MOTOR OILS · ADDITIVES · CAR CARE

PORTUGAL 

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WEEK 21.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com

LM Iberia promotes Classic range 

with Autoelectrovag at the amazing 

Automobilia Aveiro 

W 

ith the purpose of showcasing LM‘s Classic range and its 

extensive list of trouble shooters, together with products 

such as greases, sprays, high-mileage oils and specific 

references for classic car consumers, LIQUI MOLY Iberia joined 

forces with local spare parts and partner Autoelectrovag during 

the 29th edition of Automobilia Aveiro. The dedicated scenery and 

combined work of our marketing & commercial team contributed for 

another great activation. We did dozens of demonstrations, realized 

significant sales and interacted with many potential customers 

during three days with around 20.000 visitors! 

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Autoelectrovag manager Manuel Rangel 

with Miguel Reis proceeding with another LIQUI MOLY sale. 

BOTH MIGUEL SANTOS AND BRUNO FIGUEIREDO REALIZED SEVERAL 

DEMONSTRATIONS AND EXPLANATIONS TO VISITING CUSTOMERS 

INTEREST IN KNOWING MORE ABOUT OUR BRAND AND PURCHASING 

ONE OF OUR MANY TROUBLESHOOTERS. 

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A happy customer with a 5 l of oil and a bag of LM products. 

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Full house, just how we like it! 

WEEK 21.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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CEO Matthias Bleicher was deeply involved in the fair and even did one demonstration of the radiator cleaner! 

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PORTUGAL 

Click here 

Watch the video that highlights LM‘s space in the Automobilia Aveiro. 

From left to right, Bruno Figueiredo, Patrick Schalk, Miguel Santos & André Rodrigues. 


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LIQUI MOLY powers the 2nd round 

of the Aquabike National Championship 

A 

fter the first round in Luzim (Penafiel), the Aquabike family 

went to the southern part of the country in sunny Algarve for 

the 2nd round of the championship and a spectacular return 

to the Praia da Angrinha beach, in Lagoa, 15 years after the last 

visit. As usual in the events promoted by the Portuguese Powerboat 

Federation, LIQUI MOLY had excellent brand visibility in this amazing 

event, creating a LIQUI MOLY beach that impressed the contestants, 

beach users, and audience with what we do! 

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TOGETHER WITH LM IBERIA‘S DAVID MONTEIRO, FPM‘S PRESIDENT PAULO F 

SURE TO DELIVER ALL RIDERS A PACK OF LIQUI MOLY GOODS AFTER THE TR 

SECURITY AND TRACK INFORMATION BRIEFING. ALL THE PHOTOS INCLUDE 

LIQUI MOLY REFERENCE THROUGH OUR INFLATABLES, BEACH FLAGS, AND 


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ERREIRA MADE 

ADITIONAL 

AT LEAST ONE 

BAGS. 

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PORTUGAL 

Click here 

Watch the video with the best moments from Aquabike Lagoa! 


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FORMER RIDER AND NOW RACE DIRECTOR FREDERICO SILVA 

AND POWERBOAT TRACK MANAGER JOÃO DA CONCEIÇÃO 

ARE TWO OF THE SPORT‘S MOST RECOGNIZABLE FACES. 

Ricardo Vidigal carefully observes LM Iberia‘s David Monteiro explanation. 

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LM RIDER JOANA GRAÇA WAS ONE OF THE STAND-OUTS OF THE EVENT, 

TOGETHER WITH WORLD CHAMPION GONÇALO RODRIGUES, PICTURED 

ABOVE WITH LM IBERIA‘S DAVID MONTEIRO AND ANDRÉ RODRIGUES. 

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DID YOU KNOW? 

The FPM has been increasing its communication inve 

the services of a video service and renowned photogr 

author of the majority of the pictures published in thi 

WEEK 21.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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stment, requesting 

apher João Lobo, 

s feature. 

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WE NEVER MISS AN OPPORTUNITY TO TALK ABOUT OUR BRAND AND 

PRODUCTS, EVEN WHEN THE WEATHER IS HOT AND WE HAVE TO WALK 

THROUGH SAND! 


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THE LM LOGO WAS OMNIPRESENT IN AQUABIKE‘S 2ND ROUND IN LAGOA. 

FROM THE RIDERS VESTS TO GONÇALO AND JOANA‘S JET-SKIS, THE 

WATER BUOYS, PADDOCK TENTS, AND MULTIPLE CAPS DISTRIBUTED 

DURING THE WEEKEND, LIKE THE ONES WORN BY FPM‘S PRESIDENT 

PAULO FERREIRA, GRUPO PESTANA‘S ADMINISTRATOR PEDRO LOPES, 

AND HOTEL BRAND EXPERIENCE SPECIALIST SARA MAREFATNIA. 

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LM RIDER GONÇALO RODRIGUES DOMINATED HIS CATEGORIES, WHILE 

JOANA GRAÇA SHOWED HER SKILLS AGAIN IN HER BEAUTIFUL GP1 

JET-SKI. PAULO GRAÇA (ON THE BOTTOM RIGHT) ALSO PRESENTED 

THE CROWD WITH SOME OF HIS AMAZING MANEUVERS. 

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THE BRAND‘S VISIBILITY CAN BE SEEN IN THE DOZENS OF FLAGS PLACED O 

AND ON THE OFFICIAL PODIUM. 


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N THE BEACH 

LIQUI MOLY was highly represented in the podium! 

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S 

Grupo Peña Training Tour already started 

in Jerez and Malaga 

SPAIN 

Another crucial step in the partnership between LIQUI MOLY 

and Grupo Peña just started. After the kick-off of the business, 

it is now time to give training to all the internal staff of all the 

delegations in the Andalusía region, where this partner develops his 

business. We have managed to pass all the knowledge about the 

brand, products and concepts so all their teams can develop the brand 

in their broad base of customers. Commercial and digital promoters 

have been trained, and our product range is already growing through 

Grupo Peña. 

Jerez 

Many questions, doubts and all the knowledge shared by our trainer, Secundino Delgado 


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THE FEEDBACK WAS AMAZING DURING THE FIRST TWO TRAINING 

ESSIONS. THE COMMITMENT WILL SURELY GET IMPORTANT RESULTS 

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THE LIQUI 

IS A SIGNIF 

Malaga 

SPAIN 

The knowledge of the internal team, along with the work with our commercial team on the field, will get fast results. 


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MOLY COMPLETE RANGE FROM A TO Z IN LUBRICANTS AND CHEMICALS 

ICANT ADVANTAGE FOR THE WORKSHOPS WORKING WITH GRUPO PEÑA 

FM Motos uses our products exclusively in both the shop 

and the workshop. Any customer who visits its facilities 

can purchase our products for any repair or service. 

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Roleuropa got fully updated training 

for bike and motorbike business 

PORTUGAL 

O 

ur motorbike and bike distributor gathered all its commercial 

and counter staff to update the training on LIQUI MOLY products, 

in their headquarters, in Águeda. This way, the team is better 

prepared with all the arguments. The following actions include joint 

visits by our commercials to develop both segments where Roleuropa 

is a specialist. The compromise between the two companies is now 

stronger. 

LM Iberia‘s Ricardo Carmo and João Marques hold 

of the LIQUI MOLY products from the new purchase 

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THE LONG-TERM RELATION BETWEEN ROLEUROPA AND LIQUI MOLY 

IS NOW REINFORCED WITH MORE TRAINING AND SUPPORT, SO BOTH 

COMMERCIAL TEAMS CAN THUS MEET THE HUGE DEMAND FOR LIQUI 

MOLY PRODUCTS IN THE TWO-WHEEL SEGMENT. 

some 

near one of our horizontal flags. 

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David Monteiro and Rafael Soares from our team shared technical and commercial information 

with the Roleuropa team. Many notes, doubts and a great job from both teams! 


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Gathering with mechanics at Auto 

Aval training session in Coimbra 

PORTUGAL 

T 

he POS Auto Aval invited 30 mechanics to update them with 

the most recent products, argumentation and concepts from 

LIQUI MOLY. In partnership with our partner Auto Delta, our 

technical and commercial team provided training for the customers 

of workshops that buy our products in the two Auto Aval shops in 

Coimbra. The common goal is to increase sales in the shops of more 

references of our catalogue and strengthen our presence in Coimbra, 

along with the commercial work on the workshops. 


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After the training session, Auto Aval invited the customers to enjoy and take the opportunity to 

network with other professionals. One of the topics of conversation was, of course, LIQUI MOLY! 

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The responsible for both shops, Paulo Teixeira, Pedro Teixeira and João Teixeira, were 

thrilled with all our training work and explanation on how to work with our products and 

sell and use our products. The concept of crossed selling was also highly appreciated 

so the workshops could offer different services to their customers. 

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L 

m 

LIQUI MOLY is synonymous with 

prevention at Nabeirauto 

PORTUGAL 

Nabeirauto belongs to the Nabeiro group. They are in Elvas 

(Portalegre District), and besides being a multi-brand 

workshop, it assists the Delta Cafés fleet. With two products, 

they solved injection and distribution failure problems with noises in 

one car and the other with only metallic noises in the engine. We are 

now part of the solutions for this important workshop in the region, 

and we will keep the support to reinforce this relation. 


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Now, the workshop regularly uses our oil and fuel 

additives in the maintenance to correct and avoid 

breakdowns in their fleet. 

M Iberia´s Ricardo Carmo was able to support the workshop 

anager, Mr Nuno Vidinha, to present our troubleshooters 

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Auto Garagem Code Summer 

Workshop bets on profitability 

PORTUGAL 

This workshop in Amadora is now working with our oils. Still, 

after some visits from LM Iberia´s David Monteiro, they were 

also able to start performing new services with our additives. 

The results are outstanding, and it is already part of the regular work 

to sell services like injection cleaning. It makes the difference at the 

end of the month but also in the happiness of Auto Garagem Code 

Summer workshop´s customers. 

The workshop is adding new additives 


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to perform new services to the customers 

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LC Car Repair tested and approved 

our DPF cleaning solution 

PORTUGAL 

Our DPF cleaning solution was the door opener for working with 

the LC Car Repair workshop in Ourique. After the demonstration 

of our solution, the owner of the workshop, Luís Pinto, approved 

and decided to bet on our brand. He is already working with our oils, 

additives and service product ranges to perform better customer 

maintenance and service. They will also use the products in the car 

dealership that belongs to the same company. 

David Monteiro and José Correia, from 

after the success of the DPF cleaning s 


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the LM Iberia team, were able to get a new workshop on board 

olution witnessed by Luís Pinto, the owner of LC Car Repair 

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Autocentro Elektra San Javier 

reinforced the partnership with LM 

SPAIN 

Autocentro Elektra is a Dipart associate with nine branches in 

Alicante and Murcia region. This time we strengthened our 

presence at the San Javier branch, now with more products 

and more prepared to develop the LIQUI MOLY business in the area. 

Part of the plan is to make joint visits to present the best solutions to 

the workshops so they can differentiate in the business and generate 

more demand. 

Silvia Sanchez is part of the team that is 

now better prepared to develop the brand 

in the region 


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Roady Vila Real introduced the 

motorbike range in the shop 

PORTUGAL 

LIQUI MOLY has a long-term relationship with Roady Autocenters, 

and we are already present at Vila Real shop with our automotive 

range. It was time to introduce the motorbike range due to the 

increasing demand for those products from the end consumer. This 

way, they can offer a different range with extended working hours, 

even during the weekend. They have already introduced oils, additives 

and bike care products. 

The motorbike products are very well locat 


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ed in the shop, just close to the cashier 

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HTS Engineerings runs on LIQUI 

MOLY products 

CHILE 

A 

t the beginning of May, LIQUI MOLY Chile partnered with the 

client HTS Engineering, experts in mechanics, engineering 

and performance Suzuki. The same customer, this week, is 

competing in the Raid Atacama, the most important offroad jeep 

festival in Chile, which takes place in the commune of Copiapó. 

LIQUI MOLY IMAGE IS PRESENT AT THE RAID ATACAMA, THE MOST 

IMPORTANT OFFROAD JEEP FESTIVAL IN CHILE, WHICH TAKES PLACE 

IN THE COMMUNE OF COPIAPÓ. GO, GO TEAM! 


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Fast & Furious X premiere, powered 

by LIQUI MOLY Chile 

CHILE 

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IQUI MOLY Chile team was present at the Premiere of Fast 

& Furious X, which was held at Cinépolis La Reina, an event 

organized by XT Fest Chile. The Fast & Furious saga is one of 

the most popular in the world and among them are car enthusiasts, 

the perfect customer for LIQUI MOLY products. 


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CAR ENTHUSIASTS HAVE CAUGHT THE MOVIE FAST & FURIOUS X 

PREMIERE, AND THOSE WHO LOVE HIGH-PERFORMANCE CARS CAN ONLY 

USE ONE BRAND‘S PRODUCTS. YOU‘VE ALL GUESSED WHAT IT IS! 

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Oldtimer caravan passed by 

Santiago‘s main streets 

CHILE 

The Chilean team of LIQUI MOLY was in La Alameda de Vuelta 

al Pasado, a caravan of old cars that passed through the 

main streets of Santiago, to then reach Espacio 68 and have 

an afternoon of many activities and awards. A fantastic event where 

LIQUI MOLY was highlighted, showing to all the participants the offer 

of products also for oldtimer vehicles. 

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LIQUI MOLY NEWS 21.2023

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