LIQUI MOLY NEWS 26.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 26.2023 

MOTOR OILS · ADDITIVES · CAR CARE

PORTUGAL 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

WEEK 26.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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LM participates in the 1st edition 

of the “Juntos Por Si Expo“ by Roady 

A 

fter the successful presences in Peña Profesional, 

Expomecânica, Automobilia Aveiro, and Galiexpo, the team 

at LIQUI MOLY Iberia once again combined efforts to make an 

impact in the “Juntos Por Si Expo“ by Roady, who gathered all the 

clients from the Roady auto centers, but also from the Bricomarché 

and Intermarché branches. Divided into two pavillions, the more 

than 200 exhibitors had the opportunity to contact the customers 

from these networks directly. As you‘ll see in the following pages, 

LIQUI MOLY stood out from the crowd by the size of its stand and the 

powerful images created. 

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PORTUGAL 

Before 

During 

Before 

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WEEK 26.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com

Before 

The LM Iberia team took care of every aspect of this presence, from image design to product placement. 

During 

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PORTUGAL 

After 

All details count, like this personalized poster with 

the LIQUI MOLY, Juntos Por Si Expo, and Roady images. 

After 

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After 

After 

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PORTUGAL 

THE LIQUI MOLY STAND WAS POSITIONED JUST IN FRONT OF THE ROADY SP 

THE IMPORTANCE OF OUR BRAND. POSITIVE CONNECTIONS BETWEEN BOT 

A REINFORCED COMMITMENT OF DEVELOPING JOINT COMMERCIAL & MARK 

WERE ESTABLISHED THROUGHOUT THE FAIR. 

Sales & Marketing Director Sadhna Monteiro made sure to support 

the team and develop important contacts during the Juntos Por Si Expo. 

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ACE, HIGHLIGHTING 

H COMPANIES AND 

ETING STRATEGIES 

Job done: Miguel Santos, David Monteiro, André Rodrigues 

and Duarte Jesus were delighted after another successful LM event! 

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PORTUGAL 

All visitors received the usal welcoming support of our team! 


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LIQUI MOLY supports another young 

driver through 3G Racing Team 

PORTUGAL 

LIQUI MOLY Iberia has joined forces with another young driver 

through 17-year-old Gonçalo Guedes Garoupa. With this 

agreement, we‘re also diversifying our sponsorship portfolio by 

including karting, commonly known as the beginning of the ladder 

to a successful career in motorsport. The relationship between both 

parties could not have had a better start, with Gonçalo finishing on 

the podium in his first official event promoted by the Portuguese 

Federation at the Bombarral track. The future looks promising, and 

everyone on the team is excited to see him grow under the LIQUI 

MOLY banter. Let‘s do it! 

Click here 

Watch the video with Gonçalo‘s kart. 


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PORTUGAL 

The LIQUI MOLY logo features proeminently in Gonçalo‘s Birel kart. 

The kart driver is showing great signs of professionalism by wearing our clothing during the weekend and taking mult 


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Head of Communication & Marketing Cláudio Delicado with Gonçalo Garoupa, 

his father and manager Nuno Garoupa and Brand Activation Manager André Rodrigues. 

iple shots shared on social media. 

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PORTUGAL 


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FORMING THE 3G RACING TEAM, GONÇALO GUEDES GAROUPA IS A YOUNG 

PROMISE FROM THE LISBON AREA. AFTER YEARS AS AN AMATEUR WITH A 

PROVEN RECORD, THE LM-SPONSORED DRIVER IS PARTICIPATING IN HIS 

FIRST LICENSED COMPETITION, THE EASYKART TROPHY, IN THE 125 CC 

CATEGORY. 

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PORTUGAL 

GONÇALO SCORED THE 2ND FASTEST TIME IN FRIDAY PRACTICE AND 

FINISHED IN 3RD PLACE IN EVERY ONE OF THE WEEKEND‘S THREE 

RACES. DON‘T FORGET TO FOLLOW THE TEAM THROUGH THEIR SOCIAL 

MEDIA CHANNELS @3G_RACING_TEAM 

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LIQUI MOLY DPF cleaning solution 

impresses LBvia‘s management 

PORTUGAL 

ACGA workshop in Leiria, LBvia has been managed by Abel 

Antunes since 2010. With 17 years of experience in the VAG 

group, the business is known for its quality services — a fame 

that will only increase after the latest agreement with LIQUI MOLY. 

After buying LM‘s DPF cleaning kit and some additives, the time had 

come to demonstrate and show him exactly what our products could 

do for him. 


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CONDUCTED BY LM IBERIA‘S DAVID MONTEIRO WITH THE SUPPORT OF 

MIGUEL SANTOS, THE INTERVENTION WAS A MAJOR SUCCESS, WITH 

THE CUSTOMER DECIDING TO INCORPORATE AND RECOMMEND IT AS 

A PREVENTIVE SERVICE. LBVIA IS IN A SUSTAINED GROWTH PHASE, AND 

HIS VISION IS TO PARTNER WITH A PREMIUM BRAND LIKE LIQUI MOLY 

THAT WILL HELP HIM BOOST HIS BUSINESS. LET‘S GO FOR IT! 

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PORTUGAL 

WEEK 26.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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LBvia focuses on preventive maintenance and some specialties such as repairing 

and preparing turbochargers, reconditioning electric and hydraulic steering boxes, 

repairing DSG automatic gearboxes, and reselling auto parts and accessories. 

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Auto FR workshop keeps growing 

with LIQUI MOLY by its side 

PORTUGAL 

After a positive training conducted by LM Iberia‘s Application 

Engineering Specialist David Monteiro and the commercial 

support given by José Correia, LIQUI MOLY‘s products 

are steadily growing in the Auto FR workshop managed by Ivan 

Ferreira. Located in Faro and specialized in mechanical electronics, 

mechatronics, electric and hybrid cars, Auto FR workshop is now 

working with the best products from LIQUI MOLY and truly becoming 

a great partner of the brand in the Algarve region. 

Ivan Ferreira with he LM additives exhibitor. 


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TWO NEW EXHIBITORS FILLED WITH PRODUCTS AND MANY ELEMENTS 

OF LM‘S MARKETING MATERIAL CLEARLY COMMUNICATE OUR BRAND 

WITH CUSTOMERS AND SHOWCASE THE STRONG RELATIONSHIP 

BETWEEN BOTH PARTIES. 

Auto FR workshop is using our oils, additives, and service products. 

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PORTUGAL 


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Sofrapa welcomes fruitful 

LM Academy training in Viseu 

With the support of LM Iberia‘s David Monteiro and Bruno 

Figueiredo, LIQUI MOLY conducted another successful 

training at Sofrapa‘s facilities in Viseu. The session had 20 

workshops from the district and its surroundings and represented 

the perfect opportunity to clear doubts on how to apply our 

lubricants, additives, and service products for car repairs, as many 

implementations with exhibitors have already been made between 

these workshops with the rest regularly buying through the Sofrapa 

Viseu store. 

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PORTUGAL 


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THE TRAINING LASTED 4 HOURS AND COVERED MANY TOPICS, FROM 

TECHNICAL CHARACTERISTICS TO MARKETING AND COMMERCIAL ADVICE 

ON POSITIONING AND COMBINING OUR PRODUCTS. 

Ricardo Vidigal carefully observes LM Iberia‘s David Monteiro explanation. 

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JM Pneus joins forces 

with LIQUI MOLY 

PORTUGAL 

Located in Pero do Moço, Guarda district, JM Pneus is a workshop 

specialized in tires, advanced diagnosis, mechanics and in 

the preparation of vans and Jeeps for expeditions. Managing 

partner Miguel Justino is a car lover and already knew our brand, but 

it was after the commercial follow-up made by LM Iberia‘s Ricardo 

Carmo, who explained to him the advantages of our products and 

ways for him to have faster and better results, that JM Pneus decided 

to commit to LIQUI MOLY. 

Miguel Justino & Ricardo Carmo. With this implementation, LIQUI MOLY has gained 

a great prominence as a brand of premium lubricants and additives right in the reception of this workshop. 


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JM PNEUS ARE CURRENTLY USING LM‘S ADDITIVES AND SERVICE 

PRODUCTS, AND ALSO HAVE A LIQUI MOLY CORNER WITH AN EXHIBITOR, 

FLAGS, EXTERIOR WORKSHOP SIGNS AND AN LM GIRL. 

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Celparts reinforces its stock with 

more LIQUI MOLY references 

PORTUGAL 

Founded in 2018 by manager António Carvalho, Celparts is a 

client of the ASER Group that has recently widened its range 

of LIQUI MOLY products, including additives. LM Iberia‘s Hugo 

Ferreira advised the client about new references that should be 

implemented in order to better serve their clients in the Mondim and 

Celorico de Basto regions and this suggestion was gladly taken by the 

Celparts management. 

Besides enlarging the range of additives, 

Celparts also made a stock replacement of engine 

oils and gear oils, as well as a purchase of Motorbike 

products that have already been sold to a motorbike 

repair shop. 

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LIQUI MOLY and Cuadrado Stunt 

keep mesmerizing fans in Iberia 

SPAIN 

Having premiéred a totally new color scheme on his set of 

motorbikes, Cuadrado Stunt has now done the same to the van 

that follows him on tour in the Iberian Peninsula. The LIQUI 

MOLY-sponsored rider has just finished the first half of his season, 

and behind are now 25 events filled with adrenaline. A remarkable 

feat from José Ángel Cuadrado “Stunt“, who keeps taking the LIQUI 

MOLY brand to enthusiastic stages and demonstrating the efficiency 

of our products in the most extreme conditions. 


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Click here 

Watch the video with some of the best moments of Cuadrado‘s latest event. 

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SPAIN 


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IN VENTA DE ABALOS AND CARTAGENA, JOSÉ CUADRADO SHOWED ONCE 

AGAIN HIS TREMENDOUS SKILL SET ON DIFFERENT MOTORBIKES. THE 

LIQUI MOLY IMAGE IS MORE PROMINENT IN EVERY VEHICLE THIS SEASON. 

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SPAIN 


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THE NUMBER OF EVENTS WHERE OUR RIDER HAS TAKEN PLACE IS 

IMPRESSIVE AND MANY MORE ARE TO COME UNTIL THE END OF 2023. 

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Exciting LM Academy training in 

Grupo Penã‘s delegation of Linares 

SPAIN 

After the successful LIQUI MOLY presence at Peña Profesional 

in last February, our team has been developing the relationship 

with both the group‘s clients and their commmercial team in 

order to spread the knowledge abour LM‘s products and solutions. 

This time, LM Iberia‘s Secundino Delgado and Francisco López went 

to the Linares branch for an LM Academy training in which the sales 

teams of the Granada, Jaen, and Ciudad Real delegations were also 

present. 

THE TRAINING FOCUSED ON THE TECHNICAL CHARACTERISTICS OF LM 

PRODUCTS AND THE COMMERCIAL STRATEGIES THAT CAN BE APPLIED 

IN ORDER TO INCREASE PROFITABILITY. 


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SPAIN 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

Besides to all attendees, our team would like 

to say a special thank you to Zacarias De la Asunción 

for his motivation and commitment to the LIQUI MOLY brand and its products. 


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LIQUI MOLY lubricants arrive 

at First Stop Neumauticos Elma 

SPAIN 

Taking advantage of its location and diverse services, Neumaticos 

Elma is a big First Stop workshop and auto centre in the Madrid 

region that has recently started to work with LIQUI MOLY. 

Purchasing manager Antonio Ventura has initiated this relationship 

with LM‘s additives and has now added lubricants after the contacts 

made by Iberia‘s Isidoro Órtiz with Recalvi‘s support. 


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NEUMATICOS ELMA IS LOCATED IN THE MADRID OUTSKIRTS IN LEGANÉS 

AND REPRESENTS A GREAT POS FOR THE BRAND IN THE REGION. 

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Bricoauto Malaga invests 

in LIQUI MOLY products 

SPAIN 

The best products from LIQUI MOLY are now available at Bricoauto 

Malaga workshop in Málaga. Owner Alejandro Acosta has 

started using our service, additives, and lubricants solutions 

among Bricoauto Malaga‘s customers after the intervention of LM 

Iberia‘s José Garcia. Alejandro has started working with his father 

in this workshop more than 20 years ago and focuses on mechanics 

and electricity. 

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The operation had the support of Recambios Cecilio, 

which has strongly contributed to introduce LIQUI MOLY in the Málaga region. 

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Click he 

Media outlets, online news & videos 

There‘s huge curiosity in the electric market, especially 

when a brand like LIQUI MOLY releases a new product for 

this growing automotive industry sector. LM‘s EV200 battery 

coolant has been heavily featured and highlighted in the Iberian 

outlets. Just click to read. 

IBERIA 

Click here 

Click here 


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Click here 

Click here 

Click here 

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LIQUI MOLY supports Chile‘s Special 

Olympics participation 

CHILE 

O 

nce again, the team in Chile has decided to support the 

country‘s delegation that participated in the 16th edition of the 

Special Olympics in Berlin last June. This support showcases 

the social responsibility of our brand in Chile. It serves not only as a 

means to promote the brand but especially to support these athletes 

and their teams to get the best possible results and, ultimately, do 

what we love to do while working at LIQUI MOLY: having fun! 

LM Iberia‘s Ricardo Carmo and João Marques hold 

of the LIQUI MOLY products from the new purchase 

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some 

near one of our horizontal flags. 

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CHILE 


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LIQUI MOLY Chile follows clients 

and riders in many activities 

CHILE 

L 

IQUI MOLY is always by its clients and partners‘ side! Not only did 

the team in Chile establish several commercial contacts, visits, 

and trainings during the past week, but they also supported 

ambassador Raczo Tudor (@ranchotudor) during the latest round of 

Chile MX. Many events, with one thing in common: the best products 

at their service! 


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Ricardo Silvia celebrates 1st place 

in LIQUI MOLY colors 

URUGUAY 

There‘s nothing like a win to put a smile on everyone‘s face. 

Not only did Ricardo Silvia fulfill his rallying love with the best 

products from LIQUI MOLY by his side, he has also managed to 

add to his passion fantastic results. The latest was a terrific win in the 

RC5 category during the Rally Uruguayo that took LIQUI MOLY to the 

podium‘s top step on Saturday. Top job! 

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URUGUAY 


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THE LIQUI MOLY BRAND IS CLEARLY VISIBLE IN THE FRONT AND SIDE 

PANELS OF RICARDO‘S VOLKSWAGEN RALLY CAR. 

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LIQUI MOLY NEWS 26.2023

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