LIQUI MOLY NEWS 22.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 22.2023 

MOTOR OILS · ADDITIVES · CAR CARE

PORTUGAL 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

Carreto‘s Sintra welcomes 

memorable LIQUI MOLY Day 

L 

M Iberia joined forces with workshop owner David Carreto & car 

consultant plus youtuber Pedro Bastos to organize a fantastic 

LIQUI MOLY Day at Carreto‘s Sintra. Our team fully decorated 

the workshop‘s excellent facilities and assisted all visiting customers 

in explaining LM‘s incredible product portfolio. In partnership with 

Carretos Luxury Workshop and Pedro Bastos Car Consulting, we 

also presented the customers with a Klima Refresh air conditioning 

decontamination after the car wash service offered by their joint 

team. The result was an excellent activation for everyone, leaving the 

customers in awe of what we managed to create. Great job! 

WEEK 22.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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PORTUGAL 

The LM Iberia marketing team made sure that the only thing visible in Carreto‘s Sintra four areas 

(reception, 1st-floor check-ups, 2nd-floor maintenance and outdoor car wash) was our colourful 

and recognizable image through inflatables, flags, exhibitors, drum tables, and gifts. 

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WEEK 22.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com

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PORTUGAL 

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LM‘S TECHNICIANS‘ DEMONSTRATIONS AND EXPLANATIONS DEEPLY 

CONTRIBUTED TO MANY PRODUCTS SALES.THE COMBINED 

WORK INCREASED OUR BRAND AWARENESS AND BROUGHT US 

CLOSER TO A CLIENT WHOSE RELATIONSHIP GROWS DAILY. 

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PORTUGAL 

Click here 

Watch the video with the best moments from the 1st Guest Day promoted 

by Carreto‘s Luxury Workshop, Pedro Bastos Car Consulting, and LIQUI MOLY Iberia. 

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CEO MATTHIAS BLEICHER AND SALES & MARKETING DIRECTOR 

SADHNA MONTEIRO MADE SURE TO SUPPORT THE LM TEAM BUT ALSO 

DAVID‘S AND PEDRO‘S 1ST “GUEST DAY“ - A ROUND SUCCESS! 

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PORTUGAL 


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David Carreto and Pedro Bastos left no stone unturned 

in their will to keep attracting and maintaining happy customers. 

The 1st Guest Day had a DJ, catering service, and LM‘s demonstration areas! 

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PORTUGAL 

Smiley faces from a happy team! From left to right, Matthias Bleicher, 

André Rodrigues, Miguel Santos, Rafael Soares, David Monteiro and Sadhna Monteiro.

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SPAIN 




Intact GP Junior underlines great 

potential again in Jerez 

T 

he third event of the season, in Jerez, ended on a very positive 

note from the point of view of the LIQUI MOLY Husqvarna Intact 

GP Junior Team. 17-year-old Australian Senna Agius won the 

first three races of the new championship in superior style. Starting 

from fourth on the grid, Agius had to settle for third place in Sunday‘s 

race. In JuniorGP Moto3 class, Jakob Rosenthaler finished ninth in 

the top-10 again, and Leo Rammerstorfer picked up the next point 

after his surprising 13th place two weeks ago. A few hours later, the 

second race turned out to be a bit more troublesome for both young 

riders. While Rosenthaler came home in P12 thanks to a strong 

finish, Rammerstorfer couldn‘t get past 19th place. 


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Senna Agius, starting from fourth on the grid, had to settle for third place in Sunday‘s race. 

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SPAIN 

FOR MOHAMMED ABDALAZIZ BINLADIN, THE ONLY REPRESENTATIVE OF 

LIQUI MOLY HUSQVARNA INTACT GP TEAM IN EUROPEAN TALENT CUP, 

THE BIG MOMENT CAME ON SUNDAY WITH A SOLID FOURTH PLACE 


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LM Iberia welcomes German trainee 

for two weeks of intensive training 

PORTUGAL 

We love to share and learn from other working and life 

experiences, so it was with great enthusiasm that we took 

LIQUI MOLY Germany trainee Patrick Schalk as one of our 

team members during two weeks of comprehensive training. From 

warehouse visits to back-office procedures, marketing activities, 

communication, sales, commercial development, events, and 

technical demonstrations, we‘re sure Patrick goes home with many 

stories to tell and hopefully positive memories and experiences. We 

hope to see you soon and to watch you grow in the company in the 

near future. Thanks for the help. All the best! 

Patrick with some of our team members during his last day in the office. 


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PATRICK HAD THE CHANCE TO LEARN WITH VERA GROZ AND MAFALDA 

JANOTA, HOW WE DEAL WITH SALES, ORDERS, STOCK & ADMINISTRATIVE 

WORK DURING HIS FORMATION. 

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PORTUGAL 


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WITH CLÁUDIO DELICADO AND RITA FONSECA, PATRICK LEARNED MORE 

ABOUT OUR BUSINESS, CLIENTS, AND MARKETING ACTIVITIES. 

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PORTUGAL 

THERE WERE SEVERAL Q&A MOMENTS & PRACTICAL DEMONSTRATIONS 

OF GREAT AID TO PATRICK, INCLUDING ACTIVELY PARTICIPATING IN TWO 

OF OUR EVENTS: A LM DAY AND THE CLASSIC FAIR AUTOMOBILIA AVEIRO. 

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Patrick with David Monteiro (on the left), Bruno Figueiredo, Miguel Santos, and André Rodrigues. 

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PORTUGAL 


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BETWEEN WORK AND A VISIT TO THE LIQUI MOLY-POWERED MONTIJO 

KARTODROME, PATRICK MANAGED TO HAVE SOME FUN AND EXPERIENCE 

FIRST-HAND WHAT IT´S LIKE TO DRIVE AROUND A TRACK FILLED WITH 

LM‘S BLUE AND RED COLOURS! 

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LM sponsors a unique powerboating 

experience for Lagoa students 

PORTUGAL 

The Portuguese Powerboat Federation debuted the initiative 

“Powerboating goes to schools“, providing students from 

school groups in the municipality of Lagoa a “sailor‘s baptism“ 

on Formula Futuro vessels. In the days leading up to 2nd round of 

the powered-by LIQUI MOLY Aquabike National Championship at 

Praia da Angrinha, the Portuguese Powerboat Federation (FPM) and 

the Municipality of Lagoa provided around 150 students a unique 

experience, allowing them a first contact with the sport. 

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Accompanied by monitors, the students had the opportunity 

to drive Formula Futuro boats, thus having their first contact 

with the sport. All received LIQUI MOLY goods! 

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SPAIN 





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Recambios Vallecas organized the 

1st padel tournament powered by LM 

R 

ecambios Vallecas, an important retailer in Madrid, organized 

a padel tournament for the first time. It was an opportunity 

to put together their main suppliers as LIQUI MOLY with the 

workshops. With 50 players, the event counted other customers and 

families, transforming this event into a vital networking moment, 

where our commercial Isidoro Ortiz was also present. All the players 

got a bag with LM goods where they can also learn more about our 

brand. We got new contacts to grow our customer base with the 

Recambios Vallecas team. 

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SPAIN 


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Click here 

To see the video 

OUR IMAGE WAS PRESENT ALL OVER SO WE COULD GET CLOSER TO 

THE CUSTOMER OS RECAMBIOS VALLECAS, IN MADRID. OUR BUSINESS 

IS GROWING MORE AND MORE WITH THIS PARTNER 

All the players passed by the photocall (on the left), where our logo was highlighted as one of the main suppliers 

of Recambios Vallecas 

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LM Training tour stops at Seville 

delegation from Grupo Peña 

SPAIN 

This time our LM Academy stopped at Grupo Peña´s delegation 

in Seville, which serves many of the cities of Seville and Huelva, 

together with the Mairena del Aljarafe branch. Jacinto Castillo, 

the manager of both delegations and his colleagues showed a high 

interest, with lots of questions and a pleasant and collaborative 

atmosphere throughout the training. The results will appear very 

soon! 

Seville 

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Our trainer Secundino Delgado worked with a very focused 

and interested audience at Seville delegation from Grupo 

Peña 

If you see or talk with the staff of Grupo 

Peña, just ask about LM products 

because they are very prepared! 

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I 

W 

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Chapa y Pintura el Chachi got an LM 

e-scooter from Peña Profesional fair 

SPAIN 

During the Peña Profesional fair, LM Iberia promoted a giveaway 

with an e-scooter for the workshops that visited our booth and 

subscribed to receive our information. Now it was the time to 

deliver in person to the winners. The workshop Chapa y Pintura el 

Chachi belongs to the EuroTaller network and is now a new customer 

through Grupo Peña. If you visit this workshop, the staff may be able 

to move much faster inside the facilities with the LM e-scooter. 

Congratulations! 


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T IS A FAMILY BUSINESS FOUNDED IN 2009, WHERE THE WHOLE FAMILY 

ORKS TO PROVIDE AN UNPARALLELED SERVICE IN THE AXARQUÍA AREA 

F MALAGA. THEY BELONG TO EURO TALLER NETWORK 

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Recambios Puebla inaugurated the 

new shop with the customers 

SPAIN 

Recambios Puebla is part of RecOficial network, from our 

partner Recalvi. It was now time to inaugurate the new shop, 

part of the business growth of the last years. LIQUI MOLY is 

one of the main suppliers for automotive and motorbike businesses. 

The customer bet on a wide range of products so he can have the 

best offer in the region. With our presence, we had the opportunity 

to know and prepare future actions with the workshops invited to 

support the sell-out for Recambios Puebla. 

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Esteban Gonzalez (general manager) and Javier Gonzalez, his brother, with 

LM Iberia commercial isidoro Ortíz (in the middle) 

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Maxy Serviços is a new LM workshop 

in Odivelas 

PORTUGAL 

W 

e have started with full power at Maxy Serviços workshop in 

Odivelas: Products delivered at the workshop and training 

from our trainer David Monteiro. The workshop was looking 

for a premium brand, and the choice was LM, starting already with 

the oils, gear oils, additives and service products. The training was 

crucial to immediately starting the business and taking advantage of 

the wide range of LM products. 


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Pedro Henriques, Paulo Alexandre and André Machado (all partners in this business) 

We all know that everything that drives, works better with LIQUI MOLY! 

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The best Opel workshop in Portugal 

is now working with LIQUI MOLY 

PORTUGAL 

Lapão Automóveis, in Estremoz, is a group with a Eurorepar 

Car Service and Opel Workshop. They operate in all areas of 

maintenance, repair and car sales, having been nominated for 

the ninth consecutive time as the best Opel workshop in Portugal. 

After our visits and support, the customer is already working with our 

additives and car care products. The next step is training the staff to 

get all the potential of working with this important regional group. 


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IT IS A FAMILY WORKSHOP CREATED IN 1985 BY MR MANUEL LAPÃO AND 

HIS SON, JORGE LAPÃO. THEY HAVE BEEN NOMINATED FOR THE NINTH 

CONSECUTIVE YEAR AS THE BEST OPEL WORKSHOP IN PORTUGAL. 

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Workshop Vilalves started to work 

with LM products in Bragança 

PORTUGAL 

Vilalves is a workshop located in Torre de Moncorvo, Bragança. 

We have presented our brand, and the client has shown 

interest since the first day of working with us because, outside 

Portugal, he worked with the brand and always had excellent results. 

He intends to maintain the same standard of quality in his workshop. 

We started already with additives and will follow gear oils, service 

products, and our DPF cleaning solution. 

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WORKSHOP FOUNDED IN 2022 BY MR CARLOS ALVES AND LUIS 

VILARDES, AFTER SOME YEARS EMIGRATED. THEY HAD ALREADY 

AN EXCELLENT EXPERIENCE WITH LIQUI MOLY PRODUCTS 

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PM&PS workshop bets in LIQUI MOLY 

in Belmonte region 

PORTUGAL 

This workshop, located in Belmonte, Covilhã, was looking 

for a top-quality partner, and they already knew LIQUI MOLY 

for some years. After the clarification and support from our 

regional commercial, he decided to bet and learn more about our 

additives, lubricants and service products. We have already placed an 

exhibitor, and this workshop, part of SPG Group, is now working with 

our products. 

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WE HAVE NOW A NEW WORKSHOP WORKING WITH OUR PRODUCTS 

IN BELMONTE, POSITIONING AS A PREMIUM SUPPLIER IN LUBRICANTS 

AND CHEMICALS FOR PM&PS SPG WORKSHOP 

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Introducing LM products in the 

workshops with Repuestos Vicente 

SPAIN 

We organized a commercial action with Repuestos Vicente, 

an Andel associate, in Torredelcampo (Jaén) to introduce 

our brand in the workshops of the region. The first step was 

reinforcing the stock and variety of products available at the shop. 

They now have available a more comprehensive range of additives and 

service products. This way, Repuestos Vicente can offer availability to 

the workshops, one of the most important arguments. 

We have also introduced the ATF range, now available for workshops. 


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Salvador Gómez reinforcing LM 

presence in the workshop customers 

SPAIN 

The push of the sell-out with the workshops is generating more 

and more demand for our products through the shop Salvador 

Gómez in Valencia. Besides the visits and developing market, 

clarifying doubts and questions about our products is essential. 

We have already placed additives, gear oils, car care, sealants and 

service products in this shop. 

THE OWNER IS GLAD TO WORK WITH OUR BRAND AND TO MAKE IT 

AVAILABLE FOR THE WORKSHOPS IN THE VALENCIA REGION 


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Sansecar 2000 introduced new 

LIQUI MOLY references 

SPAIN 

Sansecar 2000, CGA associate, is a shop at San Sebastian de los 

Reyes (Madrid) where we develop our business by introducing 

new references. Our support in the field will also help to keep 

growing in range and business with this POS in a very crowded region 

of Madrid. 


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Euroautos started to work with 

LIQUI MOLY products 

The workshop in Ayamonte dedicates to mechanic services and 

the tire business. Alexander Flores, the owner, decided to start 

using our lubricants, additives and service products. They are 

now working with our brand with the support of Auto Recambios 

Huelva from the Andel group. 

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Media outlets, online news & videos 

The new editions from Pós-Venda Magazine and Jornal das 

Oficinas in Portugal are out now. LIQUI MOLY is highlighted 

with the monthly feature LM tips and a special feature 

regarding brake cleaners. Our new advertising is also helping us 

get more awareness through the professionals. 

IBERIA 

Click here 


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Click here 

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Media outlets, online news & videos 

IBERIA 

From the two new producs from the bicycle range to LIQUI 

MOLY Husqvarna Intact GP results in the Moto 3 category, 

our brand has been highly mentioned in Iberian outlets and 

in the official Beta Trueba Racing newsletter, whose riders keep 

colecting the top positions in the Spanish Enduro championship. 

Just click to read. 

Click here 


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Click here 

Click here 

Click here 

Click here 

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Social responsability action 

supported by LIQUI MOLY Uruguay 

URUGUAY 

LIQUI MOLY Uruguay sponsored an event on social responsibility. 

In the country and the world, the consumption of alcohol and 

other drugs grows exponentially and more than anything in 

children and adolescents. In Uruguay, there is a law 0 on alcohol 

consumption and driving. Given this, LM Uruguay joined a campaign 

aimed at young people and all kinds of people in awareness of 

drug use and management. And the way it was done is significantly 

impacting... 

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LM Uruguay organized a press conference with the transit directors of the San José municipality near 

Montevideo capital of the country. So the citizens can formally know about the campaign the media was 

present and had a big impact on the brand 

LIQUI MOLY URUGUAY HAS ACQUIRED A SET OF LENSES THAT SIMULATE 

THE EFFECTS OF THESE DRUGS AND HOW THEY AFFECT OUR SENSES. 

THIS WAY, PEOPLE CAN EASILY UNDERSTAND THE RISKS 

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Lenses simulate different effects and sensations in the person wearing 

them. There are varying degrees of alcohol use, cannabis use and 

fatigue stress. A circuit was created where the person participating 

is placed lenses and must overcome obstacles. 

URUGUAY 

CERA TEC TO OUR MANY ADDITIVES AND LUBRICANTS, AND 

ARKETING ACTIVITIES IN FORMULA 1 OR MOTOGP, THE TEAM 

GUAY MADE SURE TO EXPLAIN ALL THE DETAILS THAT MAKE 

SO POSITIVELY DIFFERENT IN THE MARKET. 


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LIQUI MOLY NEWS 22.2023

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