LIQUI MOLY NEWS 28.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 28.2023 

THANK YOU! 

MOTOR OILS · ADDITIVES · CAR CARE

Credits: Estelle Valente & Check-up Media 

IBERIA 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

A new and exciting cycle 

in LIQUI MOLY News 

There have been around 14 years of LIQUI MOLY News, first 

in Portugal and then on an Iberian level, accompanying the 

company‘s growth. There were also several evolutions over 

time: it started as an internal report of the activities at LIQUI MOLY 

in Portugal. It evolved as a concept, but above all, in terms of design 

and content. It reached a point in 2019 when it went from being an 

internal publication to being open to all customers, partners, and the 

general public through our communication channels and available to 

all interested parties. And we did it, over all these years, weekly. How? 

With the help of an outstanding commercial and marketing team, 

who puts enthusiasm for the brand in everything it does and provides 

us with content we proudly share. Weekly News that has recognized 

customers, partners, sponsored riders, drivers & ambassadors. But 

also served as inspiration for other customers, other partners, and 

even other markets from many countries around the world. Good 

ideas must be shared. The story of LIQUI MOLY Portugal and then 

LIQUI MOLY Iberia is easily told through so many years of LIQUI 

MOLY News. But even if making a weekly magazine was already a 

challenge, we always look forward to the future and try to be one step 

ahead. Therefore, from being weekly, LIQUI MOLY News will become... 

daily! That‘s right; the digital magazine will evolve into a blog on our 

website where the contents of events, partnerships, commercial 

development, and media presence will now be shared daily. Not only 

we‘ll reinforce the contents; we‘ll make sure to make them more 

accessible and easier to share. It will be a meeting point for everyone 

who wants to be inspired and learn more about the brand, and we‘ll 

keep counting on you to follow us along this journey. Thank you! 

Matthias Bleicher Chief Executive Officer 

There were more than 200 weeks with a weekly magazine, available to everyone, 

without fear of showing what we do, in a transparent way, where we have put all our love & authenticity. 

This is the last issue in digital magazine format. From this week onwards, we set up a daily meeting, 

at any time, on the accessible blog. Visit us and see what we are doing at www.liqui-moly.com 

PT Click here 

ES Click here 

WEEK 28.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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LM Iberia hosts the 1st Worldwide 

LIQUI MOLY Subsidiaries Conference 

PORTUGAL 

With the help of a fantastic team, LIQUI MOLY Iberia hosted 

the first Worldwide Meeting with the General Directors of 

all Subsidiaries. The reunion took place in Portugal and 

allowed us to show our warehouse and facilities. But also to share 

business experiences and a bit of our rich culture, inspiring views, 

and incredible food during three days of intense work, although 

filled with joy and satisfaction. We are grateful for the opportunity to 

showcase our steady growth trajectory, and we‘re also delighted with 

the confirmation of the bond among all people working at and for 

LIQUI MOLY. Welcoming many good people from our company was a 

true privilege and honor. Thank you! 

DURING THE MEETING ALL SUBSIDIARIES CEOS HAD THE CHANCE 

TO PRESENT THEIR TRIUMPHS, GOALS, AND CHALLENGES IN WHAT 

WAS A FANTASTIC EXCHANGE BETWEEN LIQUI MOLY COLLEAGUES. 

Great spirits among everyone in what will surely become a memorable meeting for years to come! 

Happy team! From left to right, top row: Michele Barbirati (CEO LM Italy), Debbie Barnes (CEO LM UK), Cláudio Delicado 

(Head of Strategic Marketing & Communication LM Iberia), Sebastian Zelger (CEO LM USA), Melicia Labuschagne (CEO LM SA), Alexandra Frei (Assistant to the CEO LM), 

Matthias Bleicher (CEO LM Iberia), Sadhna Monteiro (Sales & Marketing Director LM Iberia), Rainer Maass (Head of Human Resources), Oliver Barth (LM USA trainee), 

Vincent Prinzing (CEO LM AUS), Ingo Lindner (Export Area Manager) & Katrin Hollmann (Assistant to the Export Director). 

Bottom row: Sascha Jardel (Export Marketing Manager), Salvatore Coniglio (Export Director), Dr. Uli Weller (Joint-CEO LM) & Abdellatif Dakkak (CEO LM France). 

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PORTUGAL 

Dr. Uli Weller. 

Melicia Labuschagne. 

BETWEEN EYE-CATCHING PRESENTATIONS, THERE WAS TIME TO MINGLE, EXCHANGE 

POINTS OF VIEW, AND GET TO KNOW EACH OTHER PERSONALLY AND ON A BUSINESS 

LEVEL. ALL PRESENTATIONS BROUGHT DIFFERENT PERSPECTIVES FROM EACH MARKET AND 

WERE TREMENDOUSLY VALUABLE FOR THE OVERALL GROWTH STRATEGY OF THE COMPANY. 

Melicia Labuschagne and Sascha Jardel exchange 

ideas in front of a personalized LIQUI MOLY oil cabinet. 

Dr. Uli Weller, Matthias Bleicher, and Abdellatif Dakkak. 

Salvatore Coniglio. 

Oliver Barth. 

Debbie Barnes & Salvatore Coniglio. 

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PORTUGAL 

The first surprise of the meeting: a personalized tour of the Portuguese warehouse by Matthias Bleicher. 


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PORTUGAL 

IN THE PORTUGUESE TRAINING CENTER & WAREHOUSE, EVERYTHING BREATHS LIQUI MOLY, 

FROM THE HALL, TO THE STAIRS AND WAREHOUSE. 


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PORTUGAL 

Sebastian Zelger and Sadhna Monteiro 

tackle a fierce battle against Vincent Prinzing 

and Oliver Barth during a torrid table 

football match (foosball). 

Not everything was hard work: at the end of the day and before going 

back home, our guests had a little taste of the Portuguese gastronomy 

and views in historic areas like Sintra and Cascais. 

Debbie Barnes with Abdellatif Dakkak, Salvatore Coniglio, Michele Barbirati, and Cláudio Delicado. 

Katrin Hollmann enjoying 

the warm Portuguese sand. 

One of many group photos, 

this time in the LM pick-up: Matthias Bleicher, 

Sebastian Zelger, Oliver Barth, André Rodrigues, 

Rita Fonseca, Vincent Prinzing & Cláudio Delicado. 

WEEK 28.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 12 13

PORTUGAL 

LIQUI MOLY supports clients and riders 

in the 2nd round of the Yamaha Trophy 

Introducing the LIQUI MOLY Yamaha Trophy riders! 

Supporting, once again, three of our clients during another 

round of the Yamaha Trophy, the LM paddock went to Rio Maior 

to host and cheer for the Pitlane Performance, Motoworks, and 

TSR riders, along with some independent teams. In total, 12 riders 

wore the LIQUI MOLY colors in several categories, highlighting the 

brand‘s growth and positioning among Yamaha customers. 


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PORTUGAL 

THE BIGGEST NEWS OF THE DAY WAS THE 1ST PLACE OF MOTOWORKS 

RICARDO CAETANITO IN THE WR 250F CATEGORY AND THE 2ND PLACE 

OF PITLANE PERFORMANCE‘S RAUAN BRITO IN THE YZ 250F CLASS. 

GREAT JOB, EVERYONE! 

Duarte Jesus, Abílio Graça, Jorge Graça, 

Ricardo Caetanito, Fernando Vasques & António Silva. 

Tomás Silva. 

Santiago “Santi 20“ Pereira. 

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PORTUGAL 

Rauan Brito. 

Lucas Champaloux. 

ALL RIDERS WENT TO THE STARTING POSITION FULLY SECURED BY THE 

LIQUI MOLY LUBRICANTS IN THEIR BIKES AND ALSO BY THE AMAZING 

LM UMBRELLAS USED AS PARASOLS. 


PORTUGAL 

HUNDREDS OF PEOPLE WENT TO RIO MAIOR TO SUPPORT THE TEAMS AND 

ALL THE CONTESTANTS. DESPITE NOT BEING A SPONSOR OF THE EVENT, 

LIQUI MOLY HAD GREAT VISIBILITY THROUGH THE RIDERS & PADDOCK. 


Augusto Machado powers 

LIQUI MOLY to the podium 

PORTUGAL 

LIQUI MOLY-supported rider went to the Autódromo do Algarve 

in Portimão for another TLC Open-R Championship round. The 

rider is gelling increasingly with his new Honda CBR, which 

premiered last season, and proof of it is another fantastic result: 

two 2nd places in his first event of the 2023 championship. Despite 

not participating in the season‘s first rounds, Augusto is 4th in the 

competition and has every chance of climbing even higher. Let‘s do 

it! 

AUGUSTO MACHADO‘S HONDA CBR 1000 IS CLEARLY THE BEST LOOKING 

BIKE OF THE COMPETITION, DON‘T YOU AGREE? 


PORTUGAL 

THE RIDER COUNTS WITH LIQUI MOLY SUPPORT IN ALL HIS 

VENTURES IN THE PORTUGUESE NATIONAL CHAMPIONSHIP. HE RUNS 

IN THE COMPETITIVE TLC CLASS. 

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F1 Atlantic Team promotes 

LIQUI MOLY in France‘s waters 

PORTUGAL 

The World Powerboating Championship keeps taking the LIQUI 

MOLY name on an amazing journey worldwide. This time, the 

powered by LIQUI MOLY F1 Atlantic Team that runs Duarte 

Benavente and Ben Jelf traveled to France for the F1 GP. Both riders 

registered steady performances in difficult conditions, finishing, 

respectively, in 11th and 12th place. The next event will take palce in 

Sardignia, Italy, on the final week of September. 

THE GP OF FRANCE TOOK PLACE IN MACÔN, NEAR LYON. AND WAS 

THE 3RD RACE OF THE F1H20 UIM CHAMPIONSHIP. LIQUI MOLY HAD 

GREAT VISIBILITY IN DUARTE‘S AND JEFF‘S BOATS, OVERALLS, TENTS, 

AND TEAM WEAR. FOLLOW THEIR JOURNEY @F1ATLANTICTEAM 

The LIQUI MOLY-sponsored F1 Atlantic Team: Ben Jelf with Duarte Benavente. 

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LIQUI MOLY riders shine 

in the Jet-Ski World Championship 

PORTUGAL 

The UIM ABP Ski World Championship took place in Italy with 

three LIQUI MOLY Iberia-supported riders. Gonçalo Rodrigues 

(Ski Division GP2 and GP4), Joana Graça (Ski Ladies GP1), and 

Paulo Nunes (Freestyle) represented the brand in the highest of 

stages and brought home excellent results. Gonçalo was again in a 

class of his own in both categories, finishing the event with another 

title to his impressive resumé: the GP2 World Championship. Joana 

finished in the top 10 in her class (9th place), and Paulo was classified 

at the podium doors in 4th position. Great job! 

Click here 

Watch the video with Gonçalo‘s kart. 


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LIQUI MOLY wins Subida Palo Blanco 

with a stellar drive from J.C. Brito 

SPAIN 

Driving the Ford Fiesta of the EvolucionCar/LIQUI MOLY Team, 

Juan Carlos Brito produced a magnificent performance once 

again to win the 2023 edition of the Subida Palo Blanco. Part 

of the Tenerife Hillclimb Championship, the event had hundreds 

of visitors on the roads and in the paddock, dully decorated with 

LIQUI MOLY and Recalvi flags. Our brand‘s red and blue colors were 

appreciated by a large number of the public along the stage and 

streaming audience on live transmission. 

BESIDES THE IMPACT ON TENERIFE‘S CITIZENS, THE EFFORTS DONE 

BY JUAN CARLOS BRITO DURING SUBIDA PALO BLANCO WERE HEAVILY 

REPLICATED IN THE MANY PUBLICATIONS SHARED ON SOCIAL MEDIA. 

Click here 

Watch the video with some of the best moments of Juan Carlos Brito‘s participation. 


SPAIN 

THE LIQUI MOLY LOGO WAS CLEARLY VISIBLE IN THE PADDOCK, CAR, 

MECHANICS, AND ASSISTANT VEHICLES. 


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New products and extensive LM 

image at Estrela Auto workshop 

PORTUGAL 

The relationship between LIQUI MOLY and Castelo Branco‘s 

workshop Estrela Auto is getting stronger and stronger. With a 

change of facilities, new opportunities have arisen for the brand 

and the partner. Besides growing from two to seven elevators, the 

larger space has more LIQUI MOLY imagery inside and out. But also 

new products from the initial 5l oils. Now, customers can find service 

products and drums of 60l and 205l after the client support presented 

by LM Iberia‘s Ricardo Carmo to owner Filipe Estrela. Great news! 

LM Iberia‘s Ricardo Carmo with Luís Brandão, Filipe Estrela and Alexandre Oliveira from Estrela Auto. 

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PORTUGAL 

THE NEW EXTERIOR SIGNINGS PROMOTE THE BRAND‘S ASSOCIATION 

WITH ESTRELA AUTO AND FITS PERFECTLY WITH THE SEVERAL PRODUCTS 

AVAILABLE TO CUSTOMERS INSIDE THE WORKSHOP. 


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PORTUGAL 

NOT ONLY IS THE SPACE HEAVILY DECORATED WITH LIQUI MOLY‘S FLAGS, 

IT‘S STORAGE AREA ALSO COUNTS WITH SEVERAL LM PRODUCTS, 

INCLUDING OIL DRUMS IN 60 AND 205L. 

Ricardo Vidigal carefully observes LM Iberia‘s David Monteiro explanation. 


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PORTUGAL 

Luís Brandão, Alexandre Oliveira and Filipe Estrela from Estrela Auto. 


Sintonizódromo bets on LIQUI MOLY‘s 

oils, additives, and service products 

PORTUGAL 

Founded in 2014 by João Pereira and managed by Paulo 

Figueiredo, Sintonizódromo is a workshop in Ermidas do 

Sado, in the parish of Santiago do Cacém, that has decided to 

commit to LIQUI MOLY after the terrific follow-up made by Iberia‘s 

José Correia. Confronted with our technical support and the brand‘s 

extensive range of products, the client decided to implement 5l 

engine oils, additives, and service products to better serve his clients 

with a premium provider like LIQUI MOLY. 

THERE‘S A LOT OF POTENTIAL IN THE RELATIONSHIP BEING FORGED 

WITH SINTONIZÓDROMO. BOTH PARTIES ARE ALREADY DISCUSSING 

THE POSSIBILITY OF EXPANDING THE RANGE OF OILS FROM 5L TO 205L. 

Paulo Figueiredo with LM Iberia‘s José Correia. 


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PORTUGAL 

MANY REFERENCES FROM DIFFERENT RANGES WERE IMPLEMENTED 

IN THIS WORKSHOP IN SANTIAGO DO CACÉM. 


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LIQUI MOLY oil drums are now 

servicing Auto Garagem Código Verão 

PORTUGAL 

After investing in LIQUI MOLY‘s range of additives and service 

products with the right follow-up from David Monteiro, Auto 

Garagem Código Verão workshop manager Diogo Pereira 

recognized the importance of having premium oils and lubricants 

like the ones provided by LIQUI MOLY available to its customers. He 

decided to commit to the next step of the relationship by ordering 

another range in two drums of 205l and we couldn‘t be happier with 

his decision. Let‘s keep working to reach new heights together! 

THIS NEW ASSOCIATION IS EVEN MORE RELEVANT WHEN TAKING IN 

ACCOUNT THAT THE CLIENT HAD BEEN USING OTHER BRAND FOR OVER 

SIX YEARS, WHICH SAYS EVERYTHING ABOUT LM‘S POSITIONING AND 

EVER-GROWING PRESENCE IN THE MARKET. THANK YOU! 


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FIMAG Braga gets critical 

LIQUI MOLY Academy training 

PORTUGAL 

Distributor FIMAG has been investing in increasing the LIQUI 

MOLY knowledge of their workforce. After a compelling 

training session in the wholesaler‘s Coimbra warehouse, the 

team composed of David Monteiro, Rafael Soares, Bruno Figueiredo, 

and Hugo Ferreira went to the Braga facilities with a focus on both 

technical and commercial aspects related to LIQUI MOLY‘s complete 

range of products. Everyone was happy with the outcome and sure 

that there is still more to come in the future! 

Click here 

Watch the video with Gonçalo‘s kart. 


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PORTUGAL 

Lot‘s of explanations and demonstrations were made by the LM team present at the site 

and composed of David Monteiro, Bruno Figueiredo, Rafael Soares, and Hugo Ferreira. 

WEEK 28.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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PORTUGAL 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

From left to right, top row: Tiago Sousa, Marco Barradas, Domingos Cunha, 

and Orlando Pontes. Bottom row: David Monteiro (LM Iberia), João Coelho, Carlos Correia, 

Filipe Souto, João Leite, Hugo Ferreira (LM Iberia), and Rafael Soares (LM Iberia). 


LIQUI MOLY Chile supports young 

riders in the Tacchi Moto School 

CHILE 

T 

he relationship between LIQUI MOLY Chile and motorbike 

ambassador Germán Tacchi is better than ever. After renewing 

the agreement between both parties, the LM Chile team went to 

Tacchi Moto School to support their Winter Camp activities. But also 

the kids who will learn several enduro and motocross skills during 

their winter vacations in Parque Las Palmas. 


LIQUI MOLY Chile travels to Bolivia 

to support the local team 

CHILE 

To train new elements from the LIQUI MOLY Bolivia team, 

LM Chile went to Santa Cruz de la Sierra to share technical 

information regarding the brand‘s product portfolio and support 

the local organization in their client visits. The actions were a success 

and had a fantastic impact among both audiences. Everyone is now 

even more connected to LIQUI MOLY. 

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LIQUI MOLY promotes its bike range 

at the Copa Chile MTB 

CHILE 

Being present at local mountain bike races is one of the ways 

chosen to activate and promote LIQUI MOLY‘s bike range in 

Chile. This time, the team went to Copa Chile MTB, where 

besides decorating the space, they gave special awards to the riders 

that went to the podium, including merchandise and products. These 

unique activities create a bond between the contestants and the 

brand, placing LIQUI MOLY in consumers‘ minds whenever they go to 

a bike shop looking for products for their bicycles. 

LIQUI MOLY CHILE PLACED A SPECIAL LM BIKE TENT AT THE START/FINISH 

LINE OF THE COPA CHILE MTB, HIGHLIGHTING OUR SOLUTIONS IN THIS 

FIELD AMONG HUNDREDS OF USERS. 


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LIQUI MOLY NEWS 28.2023

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