MTA July 2023 SA

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Have your say! Come and network with other like-minded members to discuss what matters to you Towing Services (AGM) 18 th JUL Divisional Meetings Automotive Dismantlers Association (AGM) Farm & Industrial Machinery Dealers Association (AGM) Automotive Dealers Association (AGM) Licensed Vehicle Dealers (AGM) General (AGM) Commercial Vehicle Industry Association (AGM) 10 th AUG 25 th AUG 5 th SEP 14 th SEP 27 th SEP 11 th OCT SCAN TO BROWSE & BOOK Scan the QR code above or visit https://qrco.de/be6aq7 Northern Territory 11 th JUL South Coast 25 th JUL Zone Meetings Riverland Upper North Far North Eyre Peninsula Hills & Murraylands 17 th AUG 12 th SEP 19 th SEP 21 st SEP 18 th OCT SCAN TO BROWSE & BOOK Scan the QR code above or visit https://qrco.de/be6avR Having trouble registering? Click here Join the MTA today to unlock access to services, call 8291 2000 Are you staying up-to-date? Make sure you’re following us on social media so you don’t miss out on social-only content! Motor Trade Association of SA/NT MTA Apprenticeships MTA237.1JUN23
MEMBER ADVICE Step-By-Step Guide to Preparing a Social Media Calendar and Content A social media calendar is a simple plan that outlines your social media content, including: • what to post • when to post • where to post. When you combine it with a scheduling tool, you can prepare your content in advance and then use automation to “go live” at the desired time. The following steps can be adapted to suit your needs. Identifying Your Social Media Goals Writing down your social media goals gives you a focus for your content. For instance: 1. If your aim is to increase brand awareness, you should focus on creating content that showcases your brand's personality and values 2. Want to generate leads? You should create content that educates your audience about your products or services. Calls to action are critical. 3. If you want to drive website traffic, you should create content that includes links to your website. Choosing the Right Social Media Platforms Choose one or a handful social media platforms that suit your business goals, and is aligned with your target audience. Don’t try and do too much; setting unreasonable targets often leads to abandonment of the plan. Conducting a Social Media Audit Before you start creating your social media calendar, it's important to conduct an audit. Review your existing social media presence to determine what's working, what's not working, and what can be improved. Assess the following: 19 • Your social media profiles: Are they complete and up-to-date? • Your content strategy: Has your previous content been relevant, engaging, and aligned with your social media goals? • Your competitors: What are your competitors doing on social media? What can you learn from their activity? The social media audit will help you identify areas that need improvement and provide insights for creating a calendar that adds value to your business. Frequency Choosing a content frequency is like Goldilocks – too much bland information will turn people away but too little is unlikely to give you the traction you require. If you haven’t been posting regularly, then start with lowered targets. It’s important to achieve your activity goals and generate a culture of success around this project. Scheduling Your Posts You can set up your posts in advance and select a date and time for them to go live. It saves you time because you are more efficient when you do multiple posts. It also ensures you post even if other business needs are more urgent at the moment you planned to go live. A few tips: • Engagement: Post when your followers are most active on social media. • Time zones: If your target audience is spread across different time zones, you should schedule your posts accordingly. Watch the Data Don’t expect to be an overnight success. It normally takes time to build a following. Therefore, track your social media metrics and adjust your content plan to improve your performance. Back to Contents | mtasant.com.au
Page 1 and 2: Official Magazine of the Motor Trad
Page 3 and 4: MOTOR TRADE MAGAZINE: SA 3 CONTENTS
Page 5 and 6: NEW L2E glue pull repair system AUS
Page 7 and 8: Compare your merchant service today
Page 9 and 10: MTA MEMBER PROFILE 9 We are a third
Page 11 and 12: TRAINING 11 MTA Chair Frank Agostin
Page 13 and 14: INDUSTRY NEWS 13 The MTA remains co
Page 15 and 16: GRADUATION 15 Minister Blair Boyer
Page 17: GRADUATION 17 MTA CEO, Darrell Jaco
Page 21 and 22: CAREERS IN AUTO Attracting Future A
Page 23 and 24: APPRENTICE MODS 23 Modifications in
Page 25 and 26: APPRENTICE PROFILE 25 Passionate Br
Page 27 and 28: Australian owned and operated, ADAS
Page 29 and 30: ELECTRIC VEHICLES 29 National EV St
Page 31 and 32: SCAN TO CONTACT Hire an automotive
Page 33 and 34: CHARITY 33 Handover featuring AEA P
Page 35 and 36: EVENTS 35 Championing Electric Vehi
Page 37 and 38: BUSINESS PARTNER INDEX 37 EFTPOS FA
Page 39 and 40: TRAINING & COURSES WEBSITE NOW LIVE

MTA July 2023 SA

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