LIQUI MOLY NEWS 26.2023
Weekly news about Liqui Moly Iberia & South America.
Weekly news about Liqui Moly Iberia & South America.
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<strong>LIQUI</strong> <strong>MOLY</strong> IBERIA & SOUTH AMERICA WEEK <strong>26.2023</strong><br />
MOTOR OILS · ADDITIVES · CAR CARE
PORTUGAL<br />
The brand was also highlighted<br />
in the Molygen Cup trophies, directly connecting<br />
participants to our high-performance range<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
2
LM participates in the 1st edition<br />
of the “Juntos Por Si Expo“ by Roady<br />
A<br />
fter the successful presences in Peña Profesional,<br />
Expomecânica, Automobilia Aveiro, and Galiexpo, the team<br />
at <strong>LIQUI</strong> <strong>MOLY</strong> Iberia once again combined efforts to make an<br />
impact in the “Juntos Por Si Expo“ by Roady, who gathered all the<br />
clients from the Roady auto centers, but also from the Bricomarché<br />
and Intermarché branches. Divided into two pavillions, the more<br />
than 200 exhibitors had the opportunity to contact the customers<br />
from these networks directly. As you‘ll see in the following pages,<br />
<strong>LIQUI</strong> <strong>MOLY</strong> stood out from the crowd by the size of its stand and the<br />
powerful images created.<br />
3
PORTUGAL<br />
Before<br />
During<br />
Before<br />
4<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
Before<br />
The LM Iberia team took care of every aspect of this presence, from image design to product placement.<br />
During<br />
5
PORTUGAL<br />
After<br />
All details count, like this personalized poster with<br />
the <strong>LIQUI</strong> <strong>MOLY</strong>, Juntos Por Si Expo, and Roady images.<br />
After<br />
6<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
After<br />
After<br />
7
PORTUGAL<br />
THE <strong>LIQUI</strong> <strong>MOLY</strong> STAND WAS POSITIONED JUST IN FRONT OF THE ROADY SP<br />
THE IMPORTANCE OF OUR BRAND. POSITIVE CONNECTIONS BETWEEN BOT<br />
A REINFORCED COMMITMENT OF DEVELOPING JOINT COMMERCIAL & MARK<br />
WERE ESTABLISHED THROUGHOUT THE FAIR.<br />
Sales & Marketing Director Sadhna Monteiro made sure to support<br />
the team and develop important contacts during the Juntos Por Si Expo.<br />
8<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
ACE, HIGHLIGHTING<br />
H COMPANIES AND<br />
ETING STRATEGIES<br />
Job done: Miguel Santos, David Monteiro, André Rodrigues<br />
and Duarte Jesus were delighted after another successful LM event!<br />
9
PORTUGAL<br />
All visitors received the usal welcoming support of our team!<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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11
<strong>LIQUI</strong> <strong>MOLY</strong> supports another young<br />
driver through 3G Racing Team<br />
PORTUGAL<br />
<strong>LIQUI</strong> <strong>MOLY</strong> Iberia has joined forces with another young driver<br />
through 17-year-old Gonçalo Guedes Garoupa. With this<br />
agreement, we‘re also diversifying our sponsorship portfolio by<br />
including karting, commonly known as the beginning of the ladder<br />
to a successful career in motorsport. The relationship between both<br />
parties could not have had a better start, with Gonçalo finishing on<br />
the podium in his first official event promoted by the Portuguese<br />
Federation at the Bombarral track. The future looks promising, and<br />
everyone on the team is excited to see him grow under the <strong>LIQUI</strong><br />
<strong>MOLY</strong> banter. Let‘s do it!<br />
Click here<br />
Watch the video with Gonçalo‘s kart.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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13
PORTUGAL<br />
The <strong>LIQUI</strong> <strong>MOLY</strong> logo features proeminently in Gonçalo‘s Birel kart.<br />
The kart driver is showing great signs of professionalism by wearing our clothing during the weekend and taking mult<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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Head of Communication & Marketing Cláudio Delicado with Gonçalo Garoupa,<br />
his father and manager Nuno Garoupa and Brand Activation Manager André Rodrigues.<br />
iple shots shared on social media.<br />
15
PORTUGAL<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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FORMING THE 3G RACING TEAM, GONÇALO GUEDES GAROUPA IS A YOUNG<br />
PROMISE FROM THE LISBON AREA. AFTER YEARS AS AN AMATEUR WITH A<br />
PROVEN RECORD, THE LM-SPONSORED DRIVER IS PARTICIPATING IN HIS<br />
FIRST LICENSED COMPETITION, THE EASYKART TROPHY, IN THE 125 CC<br />
CATEGORY.<br />
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PORTUGAL<br />
GONÇALO SCORED THE 2ND FASTEST TIME IN FRIDAY PRACTICE AND<br />
FINISHED IN 3RD PLACE IN EVERY ONE OF THE WEEKEND‘S THREE<br />
RACES. DON‘T FORGET TO FOLLOW THE TEAM THROUGH THEIR SOCIAL<br />
MEDIA CHANNELS @3G_RACING_TEAM<br />
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WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
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<strong>LIQUI</strong> <strong>MOLY</strong> DPF cleaning solution<br />
impresses LBvia‘s management<br />
PORTUGAL<br />
ACGA workshop in Leiria, LBvia has been managed by Abel<br />
Antunes since 2010. With 17 years of experience in the VAG<br />
group, the business is known for its quality services — a fame<br />
that will only increase after the latest agreement with <strong>LIQUI</strong> <strong>MOLY</strong>.<br />
After buying LM‘s DPF cleaning kit and some additives, the time had<br />
come to demonstrate and show him exactly what our products could<br />
do for him.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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CONDUCTED BY LM IBERIA‘S DAVID MONTEIRO WITH THE SUPPORT OF<br />
MIGUEL SANTOS, THE INTERVENTION WAS A MAJOR SUCCESS, WITH<br />
THE CUSTOMER DECIDING TO INCORPORATE AND RECOMMEND IT AS<br />
A PREVENTIVE SERVICE. LBVIA IS IN A SUSTAINED GROWTH PHASE, AND<br />
HIS VISION IS TO PARTNER WITH A PREMIUM BRAND LIKE <strong>LIQUI</strong> <strong>MOLY</strong><br />
THAT WILL HELP HIM BOOST HIS BUSINESS. LET‘S GO FOR IT!<br />
21
PORTUGAL<br />
WEEK 26.2022· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
22
LBvia focuses on preventive maintenance and some specialties such as repairing<br />
and preparing turbochargers, reconditioning electric and hydraulic steering boxes,<br />
repairing DSG automatic gearboxes, and reselling auto parts and accessories.<br />
23
Auto FR workshop keeps growing<br />
with <strong>LIQUI</strong> <strong>MOLY</strong> by its side<br />
PORTUGAL<br />
After a positive training conducted by LM Iberia‘s Application<br />
Engineering Specialist David Monteiro and the commercial<br />
support given by José Correia, <strong>LIQUI</strong> <strong>MOLY</strong>‘s products<br />
are steadily growing in the Auto FR workshop managed by Ivan<br />
Ferreira. Located in Faro and specialized in mechanical electronics,<br />
mechatronics, electric and hybrid cars, Auto FR workshop is now<br />
working with the best products from <strong>LIQUI</strong> <strong>MOLY</strong> and truly becoming<br />
a great partner of the brand in the Algarve region.<br />
Ivan Ferreira with he LM additives exhibitor.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
24
TWO NEW EXHIBITORS FILLED WITH PRODUCTS AND MANY ELEMENTS<br />
OF LM‘S MARKETING MATERIAL CLEARLY COMMUNICATE OUR BRAND<br />
WITH CUSTOMERS AND SHOWCASE THE STRONG RELATIONSHIP<br />
BETWEEN BOTH PARTIES.<br />
Auto FR workshop is using our oils, additives, and service products.<br />
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PORTUGAL<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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Sofrapa welcomes fruitful<br />
LM Academy training in Viseu<br />
With the support of LM Iberia‘s David Monteiro and Bruno<br />
Figueiredo, <strong>LIQUI</strong> <strong>MOLY</strong> conducted another successful<br />
training at Sofrapa‘s facilities in Viseu. The session had 20<br />
workshops from the district and its surroundings and represented<br />
the perfect opportunity to clear doubts on how to apply our<br />
lubricants, additives, and service products for car repairs, as many<br />
implementations with exhibitors have already been made between<br />
these workshops with the rest regularly buying through the Sofrapa<br />
Viseu store.<br />
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PORTUGAL<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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THE TRAINING LASTED 4 HOURS AND COVERED MANY TOPICS, FROM<br />
TECHNICAL CHARACTERISTICS TO MARKETING AND COMMERCIAL ADVICE<br />
ON POSITIONING AND COMBINING OUR PRODUCTS.<br />
Ricardo Vidigal carefully observes LM Iberia‘s David Monteiro explanation.<br />
29
JM Pneus joins forces<br />
with <strong>LIQUI</strong> <strong>MOLY</strong><br />
PORTUGAL<br />
Located in Pero do Moço, Guarda district, JM Pneus is a workshop<br />
specialized in tires, advanced diagnosis, mechanics and in<br />
the preparation of vans and Jeeps for expeditions. Managing<br />
partner Miguel Justino is a car lover and already knew our brand, but<br />
it was after the commercial follow-up made by LM Iberia‘s Ricardo<br />
Carmo, who explained to him the advantages of our products and<br />
ways for him to have faster and better results, that JM Pneus decided<br />
to commit to <strong>LIQUI</strong> <strong>MOLY</strong>.<br />
Miguel Justino & Ricardo Carmo. With this implementation, <strong>LIQUI</strong> <strong>MOLY</strong> has gained<br />
a great prominence as a brand of premium lubricants and additives right in the reception of this workshop.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
30
JM PNEUS ARE CURRENTLY USING LM‘S ADDITIVES AND SERVICE<br />
PRODUCTS, AND ALSO HAVE A <strong>LIQUI</strong> <strong>MOLY</strong> CORNER WITH AN EXHIBITOR,<br />
FLAGS, EXTERIOR WORKSHOP SIGNS AND AN LM GIRL.<br />
31
Celparts reinforces its stock with<br />
more <strong>LIQUI</strong> <strong>MOLY</strong> references<br />
PORTUGAL<br />
Founded in 2018 by manager António Carvalho, Celparts is a<br />
client of the ASER Group that has recently widened its range<br />
of <strong>LIQUI</strong> <strong>MOLY</strong> products, including additives. LM Iberia‘s Hugo<br />
Ferreira advised the client about new references that should be<br />
implemented in order to better serve their clients in the Mondim and<br />
Celorico de Basto regions and this suggestion was gladly taken by the<br />
Celparts management.<br />
Besides enlarging the range of additives,<br />
Celparts also made a stock replacement of engine<br />
oils and gear oils, as well as a purchase of Motorbike<br />
products that have already been sold to a motorbike<br />
repair shop.<br />
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WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
33
<strong>LIQUI</strong> <strong>MOLY</strong> and Cuadrado Stunt<br />
keep mesmerizing fans in Iberia<br />
SPAIN<br />
Having premiéred a totally new color scheme on his set of<br />
motorbikes, Cuadrado Stunt has now done the same to the van<br />
that follows him on tour in the Iberian Peninsula. The <strong>LIQUI</strong><br />
<strong>MOLY</strong>-sponsored rider has just finished the first half of his season,<br />
and behind are now 25 events filled with adrenaline. A remarkable<br />
feat from José Ángel Cuadrado “Stunt“, who keeps taking the <strong>LIQUI</strong><br />
<strong>MOLY</strong> brand to enthusiastic stages and demonstrating the efficiency<br />
of our products in the most extreme conditions.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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Click here<br />
Watch the video with some of the best moments of Cuadrado‘s latest event.<br />
35
SPAIN<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
36
IN VENTA DE ABALOS AND CARTAGENA, JOSÉ CUADRADO SHOWED ONCE<br />
AGAIN HIS TREMENDOUS SKILL SET ON DIFFERENT MOTORBIKES. THE<br />
<strong>LIQUI</strong> <strong>MOLY</strong> IMAGE IS MORE PROMINENT IN EVERY VEHICLE THIS SEASON.<br />
37
SPAIN<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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THE NUMBER OF EVENTS WHERE OUR RIDER HAS TAKEN PLACE IS<br />
IMPRESSIVE AND MANY MORE ARE TO COME UNTIL THE END OF 2023.<br />
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Exciting LM Academy training in<br />
Grupo Penã‘s delegation of Linares<br />
SPAIN<br />
After the successful <strong>LIQUI</strong> <strong>MOLY</strong> presence at Peña Profesional<br />
in last February, our team has been developing the relationship<br />
with both the group‘s clients and their commmercial team in<br />
order to spread the knowledge abour LM‘s products and solutions.<br />
This time, LM Iberia‘s Secundino Delgado and Francisco López went<br />
to the Linares branch for an LM Academy training in which the sales<br />
teams of the Granada, Jaen, and Ciudad Real delegations were also<br />
present.<br />
THE TRAINING FOCUSED ON THE TECHNICAL CHARACTERISTICS OF LM<br />
PRODUCTS AND THE COMMERCIAL STRATEGIES THAT CAN BE APPLIED<br />
IN ORDER TO INCREASE PROFITABILITY.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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41
SPAIN<br />
The brand was also highlighted<br />
in the Molygen Cup trophies, directly connecting<br />
participants to our high-performance range<br />
Besides to all attendees, our team would like<br />
to say a special thank you to Zacarias De la Asunción<br />
for his motivation and commitment to the <strong>LIQUI</strong> <strong>MOLY</strong> brand and its products.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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43
<strong>LIQUI</strong> <strong>MOLY</strong> lubricants arrive<br />
at First Stop Neumauticos Elma<br />
SPAIN<br />
Taking advantage of its location and diverse services, Neumaticos<br />
Elma is a big First Stop workshop and auto centre in the Madrid<br />
region that has recently started to work with <strong>LIQUI</strong> <strong>MOLY</strong>.<br />
Purchasing manager Antonio Ventura has initiated this relationship<br />
with LM‘s additives and has now added lubricants after the contacts<br />
made by Iberia‘s Isidoro Órtiz with Recalvi‘s support.<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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NEUMATICOS ELMA IS LOCATED IN THE MADRID OUTSKIRTS IN LEGANÉS<br />
AND REPRESENTS A GREAT POS FOR THE BRAND IN THE REGION.<br />
45
Bricoauto Malaga invests<br />
in <strong>LIQUI</strong> <strong>MOLY</strong> products<br />
SPAIN<br />
The best products from <strong>LIQUI</strong> <strong>MOLY</strong> are now available at Bricoauto<br />
Malaga workshop in Málaga. Owner Alejandro Acosta has<br />
started using our service, additives, and lubricants solutions<br />
among Bricoauto Malaga‘s customers after the intervention of LM<br />
Iberia‘s José Garcia. Alejandro has started working with his father<br />
in this workshop more than 20 years ago and focuses on mechanics<br />
and electricity.<br />
46<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
The operation had the support of Recambios Cecilio,<br />
which has strongly contributed to introduce <strong>LIQUI</strong> <strong>MOLY</strong> in the Málaga region.<br />
47
Click he<br />
Media outlets, online news & videos<br />
There‘s huge curiosity in the electric market, especially<br />
when a brand like <strong>LIQUI</strong> <strong>MOLY</strong> releases a new product for<br />
this growing automotive industry sector. LM‘s EV200 battery<br />
coolant has been heavily featured and highlighted in the Iberian<br />
outlets. Just click to read.<br />
IBERIA<br />
Click here<br />
Click here<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
48
e<br />
Click here<br />
Click here<br />
Click here<br />
49
<strong>LIQUI</strong> <strong>MOLY</strong> supports Chile‘s Special<br />
Olympics participation<br />
CHILE<br />
O<br />
nce again, the team in Chile has decided to support the<br />
country‘s delegation that participated in the 16th edition of the<br />
Special Olympics in Berlin last June. This support showcases<br />
the social responsibility of our brand in Chile. It serves not only as a<br />
means to promote the brand but especially to support these athletes<br />
and their teams to get the best possible results and, ultimately, do<br />
what we love to do while working at <strong>LIQUI</strong> <strong>MOLY</strong>: having fun!<br />
LM Iberia‘s Ricardo Carmo and João Marques hold<br />
of the <strong>LIQUI</strong> <strong>MOLY</strong> products from the new purchase<br />
50<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
some<br />
near one of our horizontal flags.<br />
51
CHILE<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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53
<strong>LIQUI</strong> <strong>MOLY</strong> Chile follows clients<br />
and riders in many activities<br />
CHILE<br />
L<br />
IQUI <strong>MOLY</strong> is always by its clients and partners‘ side! Not only did<br />
the team in Chile establish several commercial contacts, visits,<br />
and trainings during the past week, but they also supported<br />
ambassador Raczo Tudor (@ranchotudor) during the latest round of<br />
Chile MX. Many events, with one thing in common: the best products<br />
at their service!<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
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55
Ricardo Silvia celebrates 1st place<br />
in <strong>LIQUI</strong> <strong>MOLY</strong> colors<br />
URUGUAY<br />
There‘s nothing like a win to put a smile on everyone‘s face.<br />
Not only did Ricardo Silvia fulfill his rallying love with the best<br />
products from <strong>LIQUI</strong> <strong>MOLY</strong> by his side, he has also managed to<br />
add to his passion fantastic results. The latest was a terrific win in the<br />
RC5 category during the Rally Uruguayo that took <strong>LIQUI</strong> <strong>MOLY</strong> to the<br />
podium‘s top step on Saturday. Top job!<br />
56<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com
57
URUGUAY<br />
WEEK <strong>26.2023</strong>· <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />
58
THE <strong>LIQUI</strong> <strong>MOLY</strong> BRAND IS CLEARLY VISIBLE IN THE FRONT AND SIDE<br />
PANELS OF RICARDO‘S VOLKSWAGEN RALLY CAR.<br />
59