11.07.2023 Views

Blinds & Shutters - Issue 3/2023

Summer seems to have arrived and I imagine it’s peak season for companies that are involved in the awnings and solar shading markets. There seems to a lot of choices out there and it will be interesting to see how the home improvement market copes with the increasing of interest rates over the last few months. Lots of fixed mortgage rates are coming to an end, from historically low levels, so it way create another shock to consumers. So fingers crossed that it’s not as bad as some economists would have us believe and hopefully the rest of the summer will be long and hot!

Summer seems to have arrived and I imagine it’s peak season for companies that are involved in the awnings and solar shading markets.
There seems to a lot of choices out there and it will be interesting to see how the home improvement market copes with the increasing of interest rates over the last few months.
Lots of fixed mortgage rates are coming to an end, from historically low levels, so it way create another shock to consumers. So fingers crossed that it’s not as bad as some economists would have us believe and hopefully the rest of the summer will be long and hot!

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AWNINGS<br />

An accentuated effect<br />

The "MX-2 colour"<br />

highlights its design<br />

to good effect with<br />

the use of colour<br />

Its shape is filigree with pleasant curves. Its<br />

technology sophisticated. With ten new colour<br />

combinations for the top cassette profile and<br />

the frame, markilux now wants to emphasise the<br />

modern design of its "MX-2“ even more in the<br />

"colour" version.<br />

As with a painting, which is given the finishing<br />

touch with a finely executed brushstroke, markilux<br />

knows how to emphasise the design of its awnings<br />

by making use of a specific effect. And that is also<br />

the case with the relatively new cassette awning<br />

"MX-2“. Because, from this year, it is now also<br />

available as the "MX-2 colour" in ten new colour<br />

combinations.<br />

Top cassette profile in a<br />

different colour<br />

The top cassette profile has a different colour<br />

from the awning frame. The combinations are made<br />

up of the seven standard awning colours and three<br />

additional special colours. In line with this, the<br />

manufacturer recommends two fabrics each per<br />

colour combination from the new "collection one".<br />

However, end consumers are also completely at<br />

liberty to choose their own fabric pattern and<br />

colour. “The top cassette profile in a different colour<br />

emphasises the rounded shape of the sides. It is a<br />

very subtle effect that catches the eye,” explains<br />

Michael Gerling, Director of R&D and Production,<br />

going on to say that they wanted to focus especially<br />

on the design. In addition, the various options were<br />

intended to make it easier for the end consumer to<br />

make a coherent colour choice.<br />

Design as a style element in<br />

its own right<br />

“We already had the idea for a two-colour<br />

awning body during the development phase.<br />

However, you can’t always realise everything<br />

straight away. Some things need a little more time<br />

to mature until they work the way we would like<br />

them to,” says Mr Gerling. This is often the case,<br />

especially with elaborate colour coatings. “As the<br />

technology we employed is very reliable and has<br />

already proven itself over a number of years in a<br />

different model, we were able to concentrate on<br />

the design when it came to the 'MX-2'. That’s why<br />

we continued to work on the colour details of the<br />

design components after the market launch,” the<br />

Director of R&D and Production adds. Because,<br />

with its clear, slightly rounded shape, the model is<br />

intended to be both an integral part of the<br />

architecture and a stylistic element in its own right.<br />

Everything about the awning expresses quality and<br />

is geared towards a lifestyle with high aesthetic<br />

standards. “We also want to meet this demand<br />

with the new colour concept in our product<br />

portfolio. Moreover, end consumers should have<br />

the option of giving their awning as individual a<br />

look as possible,” Michael Gerling sums up.<br />

34 <strong>Blinds</strong> & <strong>Shutters</strong> • ISSUE THREE <strong>2023</strong>

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