InnFocus Fall 2023

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y Mike Macleod, Director of Operations Workforce Initiatives & Sales Representation Services After a busy summer, we hope that you will be able to catch your breath and start looking ahead at the coming months, while addressing training, recruiting, and building your RevPAR. With that in mind, the BCHA is proud to announce two returning service programs that touch on our workforce pillar, as well as a new service designed to help hotels drive more revenue. First up are two returning Workforce initiatives. “Fast Track Your Future” is returning for another year. We launched the first Fast Track training in December of 2020 with the popular Financial Leadership course. Season two returned in late 2022 and early <strong>2023</strong> with two tracks including Leadership for Hospitality Professionals. This season we are expanding to five tracks and introducing training that focuses on Housekeeping, Human Resources, and Property Maintenance. The series is built for accommodation operators and team members interested in refining and building new hospitality, customer service, and leadership skills. It features five condensed six-week courses that provide practical, actionable, and easily digestible guidance presented by industry’s leading experts and trainers. Register your team for a specific series, mix and match, or sign up for all five to unlock exclusive savings. Registration is open on www.bcha.com under our education page. On the international recruiting front, the BCHA will once again attend the Destination Canada Mobility Forum presented by Immigration, Refugees and Citizenship Canada (IRCC). This recruiting event is held in France and Morocco in November and attracts recruits from French-speaking countries utilizing the Francophone Visa pathway. The BCHA was honoured to be asked to represent the sector for the second consecutive year. This year, we are expanding our representation to 30 member hotels, and our goal is to place three job orders per property, at a minimum. The BCHA team will conduct hundreds of candidate interviews over the multi-day, multi-country event, and refer all qualified candidates back to participating hotels. Further information may be found on our Workforce Resource pages on www.bcha.com. We also encourage employers to reach out to our Workforce Strategist, Alison Langford for more information at Alison@bcha.com. Finally, we are very pleased to announce a new initiative. As business recovery plateaus from the post-pandemic rebound and transient business at many hotels dips, many are turning to the group market for new sources of business. BCHA gathered information from members earlier in the year that pointed us in the direction of providing sales representation services for smaller properties. We are very pleased to launch a pilot project where we represent a limited number of hotel and resort properties at four industry events this fall. BCHA’s expert team will provide co-op marketing space at these events, offer sales support, follow-up, and reporting. Should this prove successful, BCHA will evolve and expand this service as yet another value for membership and one that provides meaningful returns. We are very proud to represent our industry, and we are continually striving to drive value for membership, whether that is through advocacy wins, savings, and benefit programs, and now services that help operators recruit, train, or find business in an efficient and cost-effective manner. Advertisers BC Hospitality Foundation 30 Bichin Laundry 11 Canadian Trade House 19 Cloverdale Paint 24 Coldstream 15 CorMac Projects Inc 29 Ecolab 11 Immigrant Services 29 Nationwide Realty 23 Liv Hospitality IBC LOC International Inc. BC Redshift Collective 19 RHB Enterprises 13 Ricky’s Family-Style IBC Restaurants Tex-Pro Western Ltd 22 True North Distributors IFC Western Financial Group 13 WorksafeBC 18 World Web Technology 9 30 <strong>InnFocus</strong>
Give Your Guests More Reasons to Stay Partner with us for a successful Hotel F&B Program • Proven operational systems & franchising models • Innovative menu management system • High purchasing power • Comprehensive marketing support • Multiple potential revenue streams — dine in, take out, delivery • In-depth franchise training and certification rickysrestaurants.ca | famoso.ca For more information: Stacey Hansson 1.888.597.7272 franchising@rickysr.com
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InnFocus Fall 2023

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