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<strong>September</strong> <strong>2023</strong><br />
Rugby star Ringrose partners<br />
with NDC for milk promotion<br />
MIDLAND FARMER<br />
9<br />
Ireland and Leinster rugby star Garry<br />
Ringrose has partnered with the National<br />
Dairy Council (NDC) for a milk promotional<br />
campaign.<br />
Ringrose’s image will feature on in-store promotional<br />
displays at 103 Tesco outlets around<br />
Ireland throughout <strong>September</strong> and October.<br />
According to NDC, the campaign will promote<br />
its guarantee mark, which is based on<br />
locally farmed and processed milk, coming<br />
from family run dairy farms.<br />
NDC said its aim is to “explore the important<br />
contribution of Ireland’s world-class dairy<br />
produce in supporting sport stars to make an<br />
impact”.<br />
Commenting on the campaign, Ringrose<br />
said: “I am proud to be working with NDC as<br />
an ambassador and to promote the significant<br />
benefits of milk.”<br />
“Just as I commit myself to rugby, Irish dairy<br />
farmers pour their hearts into their land.”<br />
“It’s the same commitment and dedication,<br />
and this is what makes our dairy produce truly<br />
exceptional,” he added.<br />
The rugby international continued: “Eating<br />
well is essential and adapting your nutritional<br />
intake to your sport is a necessity.”<br />
Tesco Ireland and NDC have been partners<br />
for several years at this point, according to<br />
Tesco Ireland’s fresh category director John<br />
Brennan.<br />
“We’re once again proud to partner with<br />
NDC, whose commitment to quality produce<br />
and promotion of dairy products in creative<br />
ways supports [us] in attracting new customers<br />
to the categories,” Brennan said.<br />
“We’re looking forward to seeing this campaign<br />
in stores in the coming weeks,” he<br />
added.<br />
According to NDC, Ringrose will work with<br />
the council on a number of other activities<br />
Charlie Burns Agri Consultants<br />
& Carton Rural Consultants<br />
ACRES Training Course <strong>2023</strong><br />
Dinner &<br />
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Served<br />
Ireland and Leinster rugby star Garry Ringrose<br />
next year.<br />
The announcement of the campaign comes<br />
shortly after NDC released the results of its<br />
back-to-school survey.<br />
The survey results, announced earlier this<br />
month, found that the recommended three<br />
servings a day of dairy for children costs an<br />
€156 For Attending<br />
Granard Mart<br />
WEEKDAYS &<br />
SATURDAYS<br />
Mandatory for all ACRES participants<br />
average of 65c.<br />
The survey examined the cost of including a<br />
portion of milk, yogurt or cheese in children’s<br />
lunch boxes.<br />
This included comparing the prices of dairy<br />
products in four Irish supermarkets: Dunnes<br />
Stores; Tesco; SuperValu; and Aldi.<br />
and must be completed by 31st December <strong>2023</strong><br />
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