The Finance World Magazine| Edition: October 2023

Cover Story
Revolutionizing the Region:
Top Innovative Tech Startups Shaping
MENA in 2023
YAP, a digital banking app, is spearheading a financial
revolution in the MENA region with its innovative approach
to banking. By prioritizing a digital-first strategy, YAP has
streamlined financial transactions, empowering users to
conduct all their banking activities through their smartphones
and computers. This approach not only aligns with the preferences
of tech-savvy users but also extends financial services
to a broader audience, promoting financial inclusion. YAP’s
seamless user experience, advanced security measures, and
innovative features like budgeting tools and expense tracking
have set it apart in the market. Furthermore, its integration
within the fintech ecosystem enhances the range of financial
services available to users while reducing costs, making
financial services more affordable and accessible. With its
focus on personalization, financial literacy, and mobile payments,
YAP is at the forefront of transforming traditional
banking practices in MENA, bringing convenience, security,
and financial empowerment to its users.
Tarabut Gateway is a game-changer in the MENA region, as
it ushers in a financial revolution through its open banking
platform. By facilitating secure data sharing and collaboration
among financial institutions and fintech companies, it creates
an open banking ecosystem that enhances the customer experience
and promotes innovation. This platform empowers
consumers with a wide range of financial services, ensures
stringent security measures and regulatory compliance, and
encourages cost efficiency across the financial sector. Tarabut
Gateway’s role in driving financial inclusion and seamlessly
integrating with existing banking systems underscores its
transformative impact on the region’s financial landscape,
positioning it as a pioneering force in the evolution of banking
and financial services.
28 www.thefinanceworld.com October 2023