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Alien Intelligence: AI and Creativity<br />
Artificial Intelligence is everywhere - from the apps on our phone to the algorithms<br />
of search engines. Without us noticing, the AI revolution has arrived. But<br />
what does it mean for the world of design?<br />
The work examines the question of creativity. Generative AI has proved to be a<br />
game changer in many fields, not least architecture. Chatbots, such as ChatGPT,<br />
are changing the way that we write, and diffusion models, such as MidJourney,<br />
are changing the way that we design. Clearly these tools can augment our human<br />
capabilities. But are they actually creative in and of themselves?<br />
This work argues that they are performing a straightforward mechanical task<br />
involving vast amounts of data highly effectively, but that this does not necessarily<br />
make them creative. It then goes on to question the notion of creativity<br />
itself, and to challenge received views on the topic. It argues that if a machine can<br />
generate outcomes that can be construed as being ‘creative’, then perhaps what<br />
we call ‘creativity’ is more straightforward than we have thought to date. Indeed,<br />
it argues that the mystique that surrounds ‘creativity’ might be obscuring the<br />
fact that what we call ‘creativity’ is actually a mechanical ‘search and synthesize’<br />
process, much like Generative AI itself.<br />
The work concludes that AI can serve as a useful mirror in which to understand<br />
human behaviour, and that AI can potentially help us debunk the myth of human<br />
creativity.