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[25] Digital hybridities: Theorising the ‘social’ and the ‘local’ of<br />

fabrication technologies in craft practice<br />

Matthew Holmes 1 Alejandro Veliz Reyes 1<br />

1<br />

University of Plymouth, Plymouth PL4 8AA, United Kingdom<br />

The digital design research community keeps moving towards increasingly techno-centric<br />

spaces. Largely development-focused, the evolution of technology<br />

adoption in our sector is often reported from performance and efficiency perspectives,<br />

instead of its efficacy – its implementation and adoption in real-world design<br />

practices and cultures. In that context, this paper presents a theory framework<br />

to investigate the adoption of digital fabrication technology among craft practitioners<br />

- emphasising the challenges among craftsperson’s activities protected<br />

by both heritage and cultural traditions developed outside authored and institutionalised<br />

contexts of digital design research. Through the coupling of theoretical<br />

strands originated in management studies (socio-materiality), media obsolescence,<br />

heritage, and crafts theory, our approach is demonstrated through the infusion<br />

of digital fabrication tools into the analogue world of letterpress printmaking.<br />

Through methods such as community engagement, codesign and prototyping,<br />

and graphic outputs, we reflect on issues emanating from uniting a technology<br />

that has already faced industrial obsolescence with newly developed digital tools,<br />

including the influence of heritage and cultural traditions, tensions around irreplaceability,<br />

the need for preservation, spatial and community manifestations, and<br />

knowledge transfer and translation across seemingly diverging ways of engaging<br />

with technology. The resulting approach challenges the standard hegemonic analogue/digital<br />

dichotomy and allows for the interrogation of a more ‘complexified’,<br />

nuanced field of hybrid practices encouraging a balance between preservation,<br />

tradition, and experimentation.<br />

Keywords: Socio-materiality, Digital Fabrication, Digital Craft, Letterpress.

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