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Hotel SA November 2023

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P E A K S E A S O N<br />

It makes sense to focus on essentials. Don’t go on a<br />

spending spree for something that might go out of<br />

fashion - or expire.<br />

Keep a future eye on cashflow. Your bank balance might<br />

seem healthy during this peak period, but if your cash<br />

position has been poor leading up to Christmas and<br />

New Year, use the increased levels of business to get<br />

back into the black, rather than buying on promotions<br />

that could strain your cash position when business can<br />

be quiet.<br />

FOOD PRESENTATION<br />

With many new guests entering hotels during Christmas<br />

and New Year, it’s a wonderful opportunity to capture<br />

repeat business by ensuring a memorable experience.<br />

If your target audience appreciates large serves, then<br />

how you present meals makes a difference.<br />

In a nutshell, to please lovers of “quantity”, spread food<br />

over a plate, rather than stack it.<br />

This is because “consumers perceive portions as<br />

smaller… when foods are presented vertically (ie<br />

stacked on the plate) versus horizontally (ie spread<br />

across the plate),” according to food researchers<br />

patrons use the surface area of the portion as a way to<br />

compute how large the portion is. So a schnitzel cut in<br />

two and stacked would be perceived as being smaller<br />

than the same sized schnitzel left whole.<br />

As researchers Courtney Szocs and Sarah Lefebvre<br />

explain, “portions presented vertically have a smaller<br />

surface area”<br />

They cited previous research: “size perceptions is driven<br />

by the surface area of the portion being more salient<br />

than the height when individuals look down at a plate of<br />

food, as they typically do when seated at a table.”<br />

CLEARANCE <strong>SA</strong>LE<br />

We have new stock arriving soon and have reduced many of our prices to clear space.<br />

Get in quick while we still have stock. See many other sale items on our new website.<br />

$137.07 $91.38 + GST<br />

Jasmine Bar Stool<br />

$126.75 84.50 + GST<br />

Magnolia Chair<br />

$161.82 107.88 + GST<br />

Florence Chair<br />

Only while stocks last.<br />

22 | <strong>Hotel</strong> <strong>SA</strong> | W W W . A H A S A . A S N . A U Back to Contents

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