Clout Culture - Youth Cultures in Changing Societes Conference
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CHANGING FROM LOCAL-NATIONAL TO GLOBAL. CULTURAL<br />
CONSUMPTION AND MUSIC FESTIVALS IN TRANSYLVANIA<br />
JÚLIA SZABÓ (BABEȘ-BOLYAI UNIVERSITY, CLUJ NAPOCA)<br />
Abstract<br />
Although the social, emotional, physical and cognitive benefits of engagement<br />
<strong>in</strong> music are well known, there is a lack of research regard<strong>in</strong>g music festivals. A<br />
study has identified four aspects of the music festival experience that are<br />
l<strong>in</strong>ked to positive well-be<strong>in</strong>g outcomes. These four dist<strong>in</strong>ct facets encompass<br />
the experience of music, the overall festival atmosphere, the social<br />
<strong>in</strong>teractions, and the sense of detachment from daily life (Packer Ballantyne,<br />
2010). Festivals also provide a great opportunity to get to know the culture of<br />
those young people who play an important role <strong>in</strong> the scenario of leisure time,<br />
especially a segment of the middle class, more open and more active than<br />
young people <strong>in</strong> general - who are leaders of op<strong>in</strong>ion among youth, provide<br />
models, represent<strong>in</strong>g youth of leisure (Ercsei-Kiss-Szabó, 2011; Gábor-Veres,<br />
2011; Veres, 2006).<br />
In this paper we aim to present a snapshot of the music festivals <strong>in</strong><br />
Transylvania by focus<strong>in</strong>g on youth leisure time and consumption habits. We<br />
analyse how the cultural consumption, related to youth festivals changed <strong>in</strong><br />
Romania. We present the factors that characterize leisure time patterns,<br />
cultural consumption and communication habits of young people <strong>in</strong><br />
Transylvania. S<strong>in</strong>ce festivals play an important role <strong>in</strong> the life of youngsters,<br />
the festivals are prime places to study the prolongation of the “youth period”.<br />
The empirical research and the data analysis was conducted <strong>in</strong> the context of<br />
Jürgen Z<strong>in</strong>necker’s youth epoch change theory which offers the necessary<br />
framework for analyz<strong>in</strong>g the <strong>in</strong>tersection between global challenges that<br />
young people are fac<strong>in</strong>g and their local experiences shaped by the fall of<br />
communism and the regime change. In our ma<strong>in</strong> hypothesis we also test the<br />
validity of` `omnivore and univore` arguments discussed by Chan and<br />
Goldthorpe (2005, 2006, 2007). Dur<strong>in</strong>g our analysis we rely on survey data<br />
collected at festivals <strong>in</strong> Transylvania over the last few years (Pen<strong>in</strong>sula<br />
Festival, Electric Castle Festival, Vibe Festival). The used methodology had<br />
two components.<br />
One of the components was a one page contact form which, among others,<br />
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PANEL DISCUSSION