Clout Culture - Youth Cultures in Changing Societes Conference
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of smaller festivals. While music rema<strong>in</strong>s a primary focus, the panel looks at the<br />
need for a diverse musical palette, consider<strong>in</strong>g the varied preferences of festival<br />
attendees and the contrast between home-listen<strong>in</strong>g and live experiences.<br />
An important aspect discussed is the emphasis on education and diverse<br />
performers, cover<strong>in</strong>g topics such as environmental susta<strong>in</strong>ability and social<br />
responsibility. The conversation turns to the delicate balance between<br />
enterta<strong>in</strong>ment and educational content, discuss<strong>in</strong>g relevant themes and their<br />
<strong>in</strong>tegration <strong>in</strong>to festival programs.<br />
TRENDS OF CONTENT CONSUMPTION<br />
TAMÁS BOKOR (CORVINUS UNIVERSITY OF BUDAPEST)<br />
NÓRA FALYUNA (LUDOVIKA UNIVERSITY OF PUBLIC SERVICE)<br />
ÁDÁM GULD (UNIVERSITY OF PÉCS)<br />
ALEXANDRA NAGY-BÉNI (CORVINUS UNIVERSITY OF BUDAPEST)<br />
Abstract<br />
The latest trends <strong>in</strong> content consumption and their impacts on the well-be<strong>in</strong>g<br />
of the Z and Alpha generations are discussed <strong>in</strong> this panel. Analogiz<strong>in</strong>g content<br />
to a restaurant menu, the conversation delves <strong>in</strong>to the choices platforms and<br />
content providers make to meet evolv<strong>in</strong>g preferences.<br />
Key statistics related to lonel<strong>in</strong>ess, the positive effects of social media, and<br />
<strong>in</strong>creased screen time frame the discussion. The panelists connect these<br />
trends to broader themes such as mental health, social impact, and digital<br />
well-be<strong>in</strong>g, provid<strong>in</strong>g <strong>in</strong>sights <strong>in</strong>to the societal effects of content<br />
consumption.<br />
The impact of the digital world on the creator-consumer relationship is<br />
exam<strong>in</strong>ed, consider<strong>in</strong>g recent developments and outcomes. The panel<br />
concludes by envision<strong>in</strong>g a day <strong>in</strong> the life of an average Alpha generation<br />
<strong>in</strong>dividual <strong>in</strong> 2030 and identify<strong>in</strong>g current trends as either "green flags" or<br />
"red flags" for the future.<br />
37<br />
PANEL DISCUSSION