Retailers Forum Magazine - January 2024

FORUM WORKSHOP
Now you have lost money. And the people who
traded with you were hoping you would, because
your loss was their gain. They had excess
profits. They only traded for things they
really needed and could use right away. They
did not need the cash to stay in business.
Taking trade is a vicious cycle; one that is almost
impossible to break. Just try telling a customer
who is acclimated to trading that he or
she has to pay cash. He or she
will not believe you. Odds are,
you will not do business with that
customer for a long, long time.
forumworkshop
If you continue to ask for cash,
and donʼt back down at the last
minute (which is a bitter temptation
for a publisher whose magazine
has to go to press wether the space is filled
or not), perhaps those people will agree to do
business with you in the future for money.
As an employee, the most annoying thing
an employer ever did to me was to do business
in trade. Employers like to pretend that
trade doesnʼt count. I consider it salary. So
when my boss complained that she “took no
money home,” while she modeled her fur coat
and her jewels, my stomach
turned. Our initial staff of three
had agreed to income goals for
us all when we started. To me it
looked like she was not only getting
paid, but getting more than
her share of what we had all
contributed to.
continued..
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Page 34 JANUARY 2024 | RETAILERS FORUM MAGAZINE