Retailers Forum Magazine - January 2024

forumworkshop
FORUM WORKSHOP
The Entrepreneurial Spirit
Why work that hard for an uncertain income
and future? Because you are an entrepreneur.
Because you want to, and it is important to you
to take that risk. If you take the risk well, youʼll
have things that money cannot buy. My favorite
was control of my time. I set my store hours and
days off. I worked late when necessary and left
early when business was seasonally slow. But
I was always promoting. Everyone I met knew
me as a business owner. Something about that
felt important to me. (I miss it now, which is why
I freelance write.) If you have that type of personality,
you have no choice. You will start a
business. Most small business owners make a
comfortable living for themselves and their families
if they succeed. Dreams of six-month vacations
die hard. Ask a small business owner
about taking time off. Most will answer that they
donʼt. The living that most make is better than a
salaried job, if you count the “benefits.” But the
store always needs minding. That is how they
keep it going long enough for the kids to take it
over.
AN ENTREPRENEURIAL
PERSONALITY
How can you tell
if you have an
entrepreneurial
personality?
continued...
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JANUARY 2024 | RETAILERS FORUM MAGAZINE