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GÉRALDINE LEFEBVRE-LOPEZ,<br />
THE OWNER OF VIGNOBLES LOPEZ<br />
cing bulk and brokering bottled deals, combined with a complete range of solutions for<br />
marketing customisation. “We provide our buyers with an extensive choice of options,<br />
from creating artwork to customising packaging, whilst also ensuring excellent value<br />
for money”, claims the company’s marketing manager.<br />
Savas is constantly adapting to changing consumer preferences and market trends. Its<br />
range encompasses both AOC Bordeaux in various styles and more specific Pauillac,<br />
Saint-Émilion Grand Cru and Sauternes labels for instance. “Bordeaux is still the<br />
mainstay of our range but we are constantly innovating to meet a variety of needs”. The<br />
company also thinks outside the classic formats by introducing bag-in-boxes, cans and<br />
alcohol-free wines. As the owner of Château Gromel Bel Air in the Bordeaux Supérieur<br />
appellation, Savas, under Cyrille Roche’s management, supervises the entire production<br />
process, from the vineyard through to the bottle. “Our dual function as a negociant and<br />
property owner offers a testament to our wholehearted commitment to the Bordeaux<br />
wine arena”, concludes Fenniche with unmistakable pride.<br />
VIGNOBLES LOPEZ: COMBINING INNOVATION W<strong>IT</strong>H<br />
A RESPECT FOR TRAD<strong>IT</strong>ION<br />
In a wine region that is often accused of not knowing how to reinvent itself, the track<br />
record of Géraldine Lefebvre-Lopez and Vignobles Lopez in fact demonstrates a<br />
remarkable ability to adapt faced with a constantly changing marketplace. After taking<br />
over the family’s legacy, which began in 1963, Lefebvre-Lopez has established a reputation<br />
as a leading light in the revival of the Bordeaux wine scene. Admittedly, she has<br />
worked hard, taking over the family-run winery in 2009 after excelling as a student<br />
followed by a rewarding career experience in Spain. At the winery, she has converted the<br />
vineyards over to organic, developed export sales and refocused on bottled wine sales.<br />
“When I took over the reins, our wines were mostly sold in bulk. I chose to rise to<br />
the challenge of selling our wines in bottles and the initiative has paid off”, explains<br />
WINTER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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