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West Atlas - Keppel Corporation

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BG Junction celebrates<br />

first anniversary<br />

BG Junction, <strong>Keppel</strong> Land’s<br />

retail development in<br />

Surabaya, Indonesia,<br />

celebrated its first<br />

anniversary with strong<br />

support from the local<br />

shoppers.<br />

For more than a month<br />

from 12 May to 8 July,<br />

the management team<br />

organised a series of special<br />

activities and events to thank<br />

customers for a successful<br />

year.<br />

Some lucky shoppers<br />

went home with a car<br />

and two motorcycles, the<br />

grand prizes for the lucky<br />

draw. For every Rp 50,000<br />

purchase, shoppers were<br />

given coupons and the<br />

winner was announced at<br />

the Anniversary Celebration<br />

on 8 July 2007. A total of<br />

170,000 coupons were given<br />

out.<br />

Apart from colourful fashion<br />

parades, cabaret dances and<br />

children’s shows, The Best<br />

Retailer Award was also<br />

conferred to encourage<br />

retailers to maintain high<br />

standards of quality service<br />

and products. The awards<br />

went to Chicago Bakery,<br />

Batik Kencana Ungu and<br />

Mr Baso. keppelite<br />

Centre of attraction<br />

Saigon Centre, <strong>Keppel</strong> Land’s<br />

mixed development in<br />

Ho Chi Minh City’s CBD,<br />

continues to win shoppers<br />

Saigon Centre – A one-stop retail and entertainment hub for families<br />

with new concepts and novel<br />

lifestyle offerings.<br />

Its recently refreshed family-<br />

Over 20,000 shoppers gathered to celebrate BG Junction’s first anniversary<br />

theme was launched on<br />

2 September 2007 has<br />

proven to be popular,<br />

attracting a steady stream<br />

of visitors.<br />

Saigon Centre is now the<br />

preferred address for both<br />

local and international<br />

retailers.<br />

Ms Jane Neo, Head of<br />

Marketing at Saigon Centre,<br />

said, “Saigon Centre is<br />

poised to be the prime<br />

destination catering to the<br />

Business 17<br />

needs of families through<br />

our comprehensive retail<br />

offerings.<br />

“We will continue to<br />

innovate our retail concepts<br />

and organise fun-filled<br />

events and activities for the<br />

whole family.”<br />

Located in Ho Chi Minh City,<br />

Saigon Centre is an exciting<br />

integrated hub comprising<br />

large-scale retail space with<br />

commercial offices and<br />

serviced apartments. keppelite<br />

<strong>Keppel</strong>ite I September 2007

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