Lisboa Wines@ProWine Dusseldorf 2024

BOOTH N°2
CASCA
WINES
Casca Wines has had several milestones. We say that
we have now, after 15 years, entered Casca 3.0. Casca 1.0
occurred during the first 5 years, when we had a great
expansion in the production of very old vines all over
the country. During those years we created our network
of winegrowers and the basis of our essence. From the
fifth to the tenth year, we concentrated our efforts on
growing the base of the pyramid. At Casca 2.0 we create
wines to reach any consumer in the world, the wine we
like to enjoy every day, with a lot of character and also
very easy to drink. Over the last five years, we've been
consolidating and correcting some of the normal
mistakes of any company's growth. Casca 3.0 wanted to
return to its base, but on a much larger scale, focusing
more and more on its origins and transmitting to
everyone the banner of all time: sustainability in its
economic, social and environmental aspects.
There are two factors that distinguish us as a brand:
Casca Wines is centered on the winemaker, which
means we look for the best quality grapes and the right
winemakers. In addition, sustainability has always been
a concern. We are not limited to a single quinta, which
allows us to revive traditions from all over the country.
In this way, the brand's values are very much centered
around sustainability, in all its aspects, and tradition.
In 2023, a new concept was born for the Cabo da Roca
brand - Guardian of the Oceans, this desire to guarantee
the sustainability of the oceans. As CEO and winemaker
Hélder Cunha was born in Cascais, both Cabo da
Roca and the sea were very much part of his upbringing.
After starting to produce organic wines in the
Beira Interior region, he felt he needed to do more for
environmental sustainability; we renewed the concept
of Cabo da Roca wines and transformed their wines
from the Lisbon region into guardians of the oceans.
We are now partners with Sailors For The Sea, a non-governmental
organization based in the United States
with branches in Cascais and Tokyo, which is linked to
Oceana - the world's largest organization for protecting
the seas and oceans. We've also teamed up with Cascaisea,
which has also been doing incredible work on the
seafront.
And anyone who talks about ocean sustainability
always talks about plastic. Plastic is something very
useful for human beings, but it's being abused here... by
which we mean used only once. When we started the
process of renewing the concept of Cabo da Roca
wines, the first measure was to remove the production
capsule, which has no production challenges but which
in some countries poses a lot of challenges from a commercial
point of view. Some countries still think that if
there is no capsule, the product could be counterfeit.
We are now evaluating the step of also removing the
capsule from all our organically produced wines and
thus greatly reducing our plastic footprint.
Hélder Cunha | hcunha@cascawines.pt | +351 933 256 124 | www.cascawines.pt | @cascawines