Panels & Furniture Asia March/April 2024

PANEL MANUFACTURING
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LEGEND
1 One of the new introductions in the EGGER Decorative Collection 24+:
the ST40 Feelwood Oakgrain, a new generation of the synchronised
pore surfaces, supporting the trend of elegant, understated and matte
wood effects, while still bringing a depth to the feel
2 Black remains an important contrast in furniture and interior design,
and EGGER’s TM28 PerfectSense Feelwood Nature Matt lacquer
surface, with anti-fingerprint property, gives this uni colour tone a
striking wood character with a matte finish in look and feel
3 EGGER Capsules summarise inspiration and design solutions from
the new Decorative Collection 24+; they also include shades of green,
associated with the megatrend of sustainability
groups and further expand availability
and service for them. By offering
the format that is well suited for the
Asian market and that differs from
the European format, we will be able
to address new customer groups. For
that reason, we plan to manufacture
a defined product programme at
Panel Plus. Additionally, Panel Plus’
customers will also be able to benefit
from an extended product range
from EGGER, including our worktops,
laminates and edgebands and hence
receive the complete product range out
of one hand.
While we have a well-established sales
organisation in Asia with our own
sales offices in Shanghai, Tokyo and
Ho Chi Minh City, we do not yet have a
production location there. Our strategic
partnership with Panel Plus will
therefore open up new opportunities for
our international family company.
What are EGGER’s next steps for
South East Asia, and how do you
cater to the diverse range of needs in
this region?
Egger: In terms of sales regions,
South East Asia as a whole has been
very interesting. Our main focus at the
moment is to successfully strengthen
our collaboration with Panel Plus
within the framework of the minority
stake that has just been finalised,
and seizing the opportunities that
come from this strategic partnership.
Sustainable international growth is an
essential part of the EGGER Group’s
strategic agenda. We have been
considering expanding our presence
in Asia for some time now; in Panel
Plus, we have found the ideal partner
in this respect. We are convinced that
we will benefit greatly from their local
expertise and will be able to exploit
further growth opportunities together.
Our customers’ needs are at the centre
of all our decisions. High product and
service quality are essential in this
regard. We therefore offer a wide range
of products for furniture and interior
design, flooring and construction
for industry and distributors to meet
the diverse demands of our various
customer groups. Moreover, we
are currently focusing on building
a dedicated team who works with
architects and designers to enter also
South East Asian project business. With
this, we will be able to expand our level
of service even further.
WOOD PANEL MARKET
What are some of the trends that have
been developing for the wood-based
materials industry in the region? Are
there any new wood-based material or
decor innovations?
Egger: In a time of change and new
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28 PANELS & FURNITURE ASIA | MARCH / APRIL 2024