Preneur World March 2024

PRENEUR 

Lord Alan 

Sugar 

WORLD 

Active 

Affluent 

Kids 

Fashion 

Luxury 

Travel 

Ask The 

Expert 

Fabulous 

Fragrances 

Hot 

Trends 

Minipreneur’s 

Playroom 

Family 

Days Out 

March 2024 

Features 

Gateway to the Sahara: 

The Residence Douz 

In this issue: 

Jane Torvill 

Christopher Dean 

Alan Carr

CONTENTS 

22 

LORD ALAN SUGAR 

VIP & Celebrity 

14 

22 

38 

64 

INTERVIEW WITH 

JOANNE FROGGATT 


LORD ALAN SUGAR 


ALAN CARR 

ONLOOKER: DANCING 

ON ICE 2024 

CHOBE GAME LODGE 

61 

March 

2024 

Features 

4 SPRING INTO BEAUTY 

8 HAIR HEROES 

10 SKIN SAVIOURS 

18 ACTIVE AFFLUENT 

43 SCENTS OF SPRING 

46 KITCHEN COMPANIONS 

THE RED LION AT 

56 HELLIDON 

58 FAMILY DAYS OUT 

61 CHOBE GAME LODGE 

62 THE RESIDENCE DOUZ 

Preneur World is the lifestyle magazine for those with the Preneur 

Mindset featuring celebrity interviews, hotels & travel, fashion, 

interiors, luxury cars, health & beauty, fitness & sport, food & drink, 

restaurant reviews, product round ups, expert articles and much more 

2 PRENEUR WORLD www.preneur-world.com

TORVILL & DEAN 

64 

38 

Ask The Expert 

6 

12 

20 

32 

42 

SKINCARE WITH DR 

REUBEN CHEN 

GROOMING WITH 

SAVANNAH LOCKERBIE 

SKIING WITH WARREN 

SMITH 

EDUCATION WITH DR 

JACQUELINE HARDING 

FRAGRANCE WITH 

ROBIN FISHER 

Minipreneur 

26 MINIPRENEUR STYLE 

30 MINIPRENEUR’S 

PLAYROOM 


FUN ZONE 


BOOK CORNER 

52 

44 

INTERIORS 

WITH NICOLENE 

MAUSENBAUM 

EASTER GIFT GUIDE 

ALAN CARR 

48 

60 

HOME TRENDS WITH 

RICHARD EATON 

TRAVEL WITH 

CAROLINE BARBOUR 

Food & Drink 

50 RECIPES 

51 RUM & VODKA 

52 EASTER GIFT GUIDE 

54 FOOD DESTINATIONS 

PRENEUR WORLD 3

Spring Into Beauty 

1. Olverum Facial Oil £60 at Space NK 

2. Elemental Herbology Facial Soufflé Ultra-Rich 

Cream £55 at elementalherbology.com 

3. FaceWise Melting Cleansing Balm £39.95 available 

from facewiseskincare.com 

4. Kalme Day Defence Cream SPF25 £23.95 available 

from kalme.co.uk 

5. Kalme Night Repair Cream £23.95 at kalme.co.uk 

6. Emolyne Eyeshade Creme in High Atlas £24 

available from emolyne.com 

7. Emolyne Lashline Lacquer in Bobende Black £19 

available from emolyne.com 

8. theBalm Cosmetics Anne T. Dote Tinted 

Moisturizer £19.99 available from Amazon 

9. COSRX The Vitamin C 23 Serum £28 available 

from lookfantastic.com 

10. Rubis Red Classic Slanted Tweezers £28.99 

available from Amazon 

11. Evolve Organic Beauty Miracle Vitamin C Mask 

£28 available from evolvebeauty.co.uk 

12. Efamol® Evening Primrose Oil Dropper £16.99 

available from www.efamol.com 

13. Colorsport Brow Lift £13 at Amazon 

14. Face Facts Wonder Cream £3.49 at B&M 


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PRENEUR WORLD 5

Eight Steps To Achieve 

Radiant Glowing Skin 

Dr Reuben Chen is a skincare expert, board-certified physician 

in the US and Chief Medical Advisor for Sunrider International 

As the days start to get longer and we look forward to 

the warmer weather our dietary habits and lifestyles 

start to change and this may be reflected in our skin. 

It’s a great opportunity to have a ‘spring clean’ of 

our skincare routine and a close look at what we are 

putting on our skin. 

For super radiant skin that makes you glow with 

confidence, consider implementing a four-step 

skincare routine introducing a double cleanse. 

1 

CLEANSING OIL 

Starting with a cleansing oil is a great first 

step. It’s important to remove makeup and 

sunscreen, and the dirt and pollution that accumulate 

on our skin during the day. This collective debris 

not only causes oxidative damage to the skin but can 

also contribute to the breakdown of collagen and 

development of wrinkles and discoloration. An oilbased 

cleanser is great for dissolving excess sebum 

and other oil-based impurities, as well as melting 

away water-proof makeup and stubborn product build 

up. 

The best ingredients for a cleansing oil include 

natural botanicals like apricot kernel oil, aloe vera 

leaf, and jojoba seed oil that actively nourish your 

skin while giving your pores a deep cleanse. Across 

all of your skincare products look out for natural 

ingredients. 

WATER-BASED CLEANSER 

Next follow with a foaming water-based 

2 cleanser that won’t irritate or strip the skin 

of vital moisture. A water-based cleanser 

lifts away dirt, sweat and other pore-clogging 

impurities. A double cleanse revs up your skin’s 

circulation to boost radiance while prepping it for 

next steps. 

When looking for the best water-based cleanser, 

bear in mind that nourishing herbal extracts from 

chamomile flower, inula helenium, and beetroot 

purify, hydrate, and protect your skin while allantoin 

and rose flower water help calm, tone, and revive 

radiance. These are not so well-known so you may 

want to do your research. 

3 

BEAUTY WATER 

There’s been a lot of interest in beauty 

waters recently with good reason. A beauty 

water acts as prep for your pores. It helps thoroughly 

remove any residual cleanser or makeup left behind 

after cleansing. It also gently exfoliates your skin and 

helps restore its natural pH level, leaving your pores 

tightened and skin soothed and clear; a perfect base 

for moisturising. It may feel like an unnecessary step 

but it’s quick to add in and your skin will thank you. 

Look for botanical extracts that reset your skin’s 

natural pH level after cleansing to balance and 

hydrate. Formulas including Turkish rose oil, witch 

hazel, and chamomile flower extract calm, soothe, 

and revive even the most irritated skin. And if 

you’re curious, explore products containing the 

little-known Rosa Centifolia flower water. The steam 

distillate from the flowers of the cabbage rose is 

high in vitamin C and tannins, offering toning and 

aromatherapeutic benefits. Its astringent properties 

help tighten pores and calm inflammation. 

MOISTURISER 

When it comes to moisturiser, you probably 

4 have a preference in terms of consistency, 

consider switching out heavy creams for 

lighter gel creams that melt into and quench the 

skin to create a radiant glow. Be on the lookout for 

sodium hyaluronate; it is well known for good reason 

– it’s great for locking in moisture, while less wellknown 

botanicals such as beetroot extract, sunflower 

seed oil, Arnica Montana flower and Inula Helenium 

extracts possess a host of skin-loving properties 

promoting hydration. 

Here are further things to consider to boost skin 

radiance at any age: 

EXFOLIATOR 

Exfoliate once or twice a week. Look out for 

5 products that contain natural exfoliants such 

as jojoba beads or bamboo powder – give 

the ones with the environmentally-unfriendly plastic 

microbeads a wide berth. 

SPF 

If you don’t already include an SPF 20 

6 in your skin products, add one in – it’s 

important even on cloudy days and apply it 

to the back of your hands as well as your face. 

NUTRITION 

Eat healthily and your skin will be an outer 

7 reflection of your inner wellbeing. Consider 

a good quality daily multivitamin, Vitamin 


DR REUBEN CHEN 

D (until March at least) and Omega 3 and 

Omega 6 to supplement if you don’t eat oily 

fish or consume lots of colourful vegetables 

and citrus fruits (rich in Vitamin C). 

HYDRATION 

Drink plenty of water – high quality with an 

electrolyte added preferably. 

Our skin is our largest organ so anything 

we put on our skin is absorbed to a lesser 

or greater degree and with the potential 

to impact our health. Ingredients to avoid 

include sulphates, parabens, dyes and 

fragrances. 

The beauty industry is cleaning up its act but 

being an educated consumer and doing your 

research pays dividends. Brands ultimately 

respond to consumer demand. There are 

increasing numbers of vegan products/ 

brands out there too that are worth exploring. 

ABOUT THE EXPERT 

Dr Reuben Chen is the Chief Medical 

Advisor for Sunrider International including 

Sunrider Europe. He is passionate about 

developing products that work and are 

based on natural ingredients. He is a boardcertified 

physician in the United States and 

also qualified in the US in neuroscience. 

Sp r i ng Ski nc a r e 

SPRING INTO HEALTHY RADIANT SKIN 

Unlock the benefits of nature’s finest botanicals for 

healthier, radiant skin thanks to Sunrider’s Kandesn® 

Pure Gift Set. This gentle, four-step regimen, free from 

synthetic fragrances, harsh chemicals, parabens, and 

animal by-products, suits all skin types with its veganfriendly 

botanical formulas. 

Follow these four soothing steps for skin that glows: 

1. Detoxify with Kandesn® Pure Cleansing Oil to instantly 

dissolve makeup, sunscreen, and other oil-based impurities. 

2. Purify with Kandesn® Pure Foaming Cleanser by lifting 

away dirt and sweat while deep cleaning pores. 

3. Refresh with Kandesn® Pure Beauty Water to tone, 

rebalance, and prep skin for your next skincare steps. 

4. Quench with Kandesn® Pure Hydrating Gel Cream by 

giving skin the moisture and nourishment it craves. 

Handcrafted with precious herbal oils, extracts, and 

essences, Kandesn® Pure cleanses, nourishes, and 

balances your skin. 

£167.28 from uk.sunrider.com 

PRENEUR WORLD 7

Hair Heroes 

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1. Alterna Scrub-To-Foam £36.20 available from 

alternadirect.co.uk 

2. Alterna Hemp Leave-On Treatment £36.20 

available from alternadirect.co.uk 

3. Leonor Greyl Paris - Masque Fleurs de Jasmin £42 

available from Amazon 

4. Tea Tree & Rosemary Scalp Cream £49.95 

available from tricoextra.com 

5. Hairstory - Purple Color Boost for New Wash Set 

£58 available from uk.hairstory.com 

6. Nanogen - Hair Growth Factor Treatment Serum 

£29.95 from nanogen.com and allbeauty.com 

7. Philip Kingsley - Pure Colour Frizz-Fighting Gloss 

£27 from M&S, Boots, John Lewis & Selfridges 

8. Philip Kingsley - Bond Builder Lipid Shield £27 

from M&S, Boots, John Lewis & Selfridges 

9. Fudge Professional Clean Blonde Damage Rewind 

Violet Toning Shampoo & Conditioner £14 each 

from Superdrug nationwide, usual hair salons and 

lookfantastic.com 

10 & 11. OSMO Curl Revival Renourishing Mask 

(£16.60), OSMO Curl Revival Replenishing Cream 

(£11.60) and OSMO Curl Revival Re-Invigorating Gel 

(£11.60) are available from sallybeauty.co.uk and hair 

salons nationwide 

12. Hydrosil Scalp Shield Tonic £11.95 available from 

hydrosil.co.uk 

8 PRENEUR WORL! www.preneur-world.com

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Calecim Professional 

For those with thinning hair, dry hair or brittle hair, Calecim Professional’s Advanced Hair System 

is a 6-week hair restoration program that optimizes hair follicle function, stimulates hair regrowth, 

boosts hair density and reduces hair shedding. 

The formula contains powerful PTT-6® that stimulates hair growth by activating the hair follicles, 

and managing signs of inflammation that causes hair shedding. The derma stamp included with this 

revolutionary hair treatment allows you to prep your scalp for maximum results. Applied twice a week 

with the derma stamp, the box of ampoules is enough for 6 weeks of treatment. The maintenance 

phase with weekly applications means box of ampoules will last approximately 3 months. 

With no reported side effects, studies have shown that using this amazing product resulted in 24% 

increase in follicle cell growth and a 30 times reduction in 

follicle inflammation which has been shown to be the key cause 

of hair loss.Using the hair restoration program for 6 weeks has 

resulted in a 14% increase in the number of individual hairs on 

the scalp, 16% increase in hair shaft thickness and 15% increase 

in number of follicles per sq/cm of scalp. 

£315 from calecimprofessional.com

Seven Skin 

Saviours 

Preneur World 

recommends the best 

beauty supplements 

and skincare products 

that deliver on their 

promises of radiant 

skin, luscious locks 

and healthy nails 

2Boost your confidence and truly love the 

skin you’re in with Forever Marine Collagen. 

Formulated with key nutrients and premium 

hydrolysed collagen, you can achieve the 

appearance of the luminous, youthful and smooth skin 

you desire and experience glossy hair, beautiful nails, 

regained tone and incredible glow. This premium 

product brings you 3000mg of highly bioavailable 

marine collagen, ACE vitamins, minerals, essential 

antioxidants and botanicals; Goji extract, acerola, 

green tea and biotin, coenzymeQ10 and zinc. It 

maintains the skin’s hydration and texture and 

supports the appearance of firmer skin. 

Forever Marine Collagen is £90.20 for 30 sachets from 

thealoeveracentre.flp.com 

1Handcrafted in Germany, DermaRoller’s 

XCellarisPro Homecare Roller (£55) is a 

microneedling tool that perfectly complements 

your skincare routine. With 0.20mm stainless steel 

needles, it increases the blood circulation and makes the 

skin glow. Microneedling can enhance the absorption of 

DermaRoller’s skincare products like the XCellarisPro 

Cell Repair (£85). This night-time serum promotes skin 

regeneration using a powerful formulation that contains 

retinol, a vitamin A derivative that stimulates cell growth 

and boosts the production of new collagen while you 

sleep. Within weeks of using XCellarisPro Cell Repair 

every evening, you will notice that your skin looks 

rejuvenated and visibly younger. The XCellarisPro range 

by DermaRoller is available from dermaroller-uk.com 


3With its daily dose of rejuvenation, Kollo Health contains 

10 grams of premium-grade marine collagen peptides, 

a key to healthier, more youthful skin, diminished fine 

lines, and strengthened hair and nails. This collagen-rich 

solution is not just about outer beauty; it’s a nutritional 

powerhouse with vitamins B1, B5, B6, B12, Vitamin C, and 

l-lysine, essential for collagen formation in skin, bones, and 

cartilage. Beyond aesthetics, Kollo Health offers relief from 

joint discomfort, improved sleep, elevated energy levels, and 

enhanced bone density and lean muscle mass. For athletes, 

Kollo Health supports bone, joint, and cartilage function. Kollo 

Health starts from £29.87 for 14 sachets at kollohealth.com 

4Wassen Beauty + Collagen is packed with the power of Vollagen® 

(a plant-based collagen alternative) with each sip delivering 

1000mg of researched Vollagen®, accompanied by botanical 

wonders like Green Tea and Bamboo Extract. The addition of 11 

essential vitamins and minerals provide additional beauty benefits, 

including Zinc to promote healthy hair, skin, and nails. Within just 60 

days, witness the magic as your skin becomes more hydrated, radiant, 

and visibly clearer. Wassen Beauty + Collagen is priced at £17.99 for 14 

sachets from wassen.com and Amazon 

5Boost your inner collagen production 

and help promote your healthy beauty 

with Neocell Super Collagen + Vitamin 

C & Biotin. This super supplement 

gives you the power to fight the signs 

of ageing and reveal your inner beauty. With 

19 amino acids and an essential antioxidant, 

Vitamin C, you can nourish your skin and hair 

from the inside out. Neocell Super Collagen + 

Vitamin C & Biotin is £29.99 from Superdrug 

6Bioglan Beauty Collagen tablets are a Collagen 

boosting tablet, containing Type I Collagen, the most 

abundant form of Collagen found in our body. The 

special formula with added Hyaluronic Acid and 

Resveratol will ensure to help support the maintenance 

of healthy looking hair, skin and nails. Bioglan Beauty Collagen 

tablets are £30 from Holland & Barrett, Boots and Amazon 

7Starpowa’s Vegan Collagen Support gummies have 

been scientifically formulated to assist in promoting 

the natural collagen production within our bodies. 

Each gummy is packed with the vital vitamins C+E’s, 

minerals, BCAA’s, natural extracts, and an essential 

blend of amino acids, including L-Lysine – a building block 

of collagen production which assists with our skin’s elasticity. 

Formulated with hyaluronic acid, the gummies will also help 

with dry skin, wrinkles, and overall joint health. £19.99 from 

starpowa.com 

PRENEUR WORLD 11

How To Raise Your Male 

Grooming Game This Spring 

Savannah 

Lockerbie is 

the General 

Manager 

at The 

Mantuary in 

Dundee. Here 

are her top 

tips and trend 

predictions 

for male 

grooming 

this spring 

The Mantuary’s CBD Face 

Serum (£17.95) and CBD Tea 

Tree Moisturiser (£21.95) are 

two must-have products in every 

man’s grooming & skincare 

arsenal. The luxurious, serum 

contains CBD Oil as well as 

sea buckthorn, and lemon oil 

to brighten. Applied before 

moisturising, it stimulates 

new cell growth. The calming 

moisturiser is designed to soothe 

skin post-shave. The Mantuary’s 

CBD skincare range is available 

from the-mantuary.co.uk 


Over the past few years, male 

grooming has become something 

of a hot topic. Stepping away 

from the £10 barber chair and 

into the luxe surroundings of a 

proper salon has become much 

more mainstream, and the link 

between grooming and wellness 

has never been deeper. Despite 

this widening of services on offer, 

there are a few questions our team 

deals with daily. 

DISGUISING GREYING HAIR 

For years, salt and pepper hair has 

been one of signs of aging men 

have looked to cover-up with tints 

and dyes. Now, more men than 

ever are looking to embrace the 

silver fox. We’ve seen even young 

chaps opt to dye their hair grey 

and silver. 

Don’t try this at home. If you’re 

working with a mix of white and 

coloured hair, the effect a dye 

has varies. Bring in a few photos 

which include your desired shade, 

and let an expert get to work. 

Condition is everything. Make 

sure to use a hydrating shampoo, 

and if needed, a light conditioner. 

Silver hair looks its best when its 

shiny. 

Don’t let it get brassy. Invest in 

a great purple shampoo which 

targets yellow ends and keeps 

colour looking fresh and cooltoned. 

GIVE TRADITIONAL CUT A 

FRESH EDGE 

We’re all guilty of being creatures 

of habit, but as time moves on, so 

should our hairstyles. This year 

classic cuts are set to be more 

popular than ever, and we’ve got 

easy tips to keep them looking as 

current as ever. 

For men looking to update the 

classic pompadour style, we love 

incorporating shorter sides with a 

more natural finish on top. This is 

easily achievable with a great wax 

or clay product which can keep 

hair looking perfectly tousled all 

day long. 

Many men are opting for mediumlength 

styles for greater versatility. 

A messy, textured top paired with 

shorter sides can look seriously 

smart when needed, but looks 

equally great when worn more 

casually. Those with wavy ends 

particularly suit a little extra 

length. 

DON’T FORGET FACIAL 

GROOMING 

Whether you’re a fan of threeday 

stubble, or you’re more of 

a full beard sort of a chap – it’s 

always good to pop in and have a 

professional work their magic with 

a little shaping. 

A neatly trimmed beard is easy 

to maintain and always looks 

polished. A professional can make 

sure it’s cut to properly frame your 

features, leaving you looking your 

best. 

If you’re after a bolder, bushier 

look, maintenance is crucial in 

making sure you stay looking 

sharp in 2024. We always advise 

incorporating a beard oil into your 

grooming regime, meaning you 

can enjoy a more impressive beard 

than ever before. 

NEVER NEGLECT SKINCARE 

It’s easy to feel overwhelmed 

when it comes to finding a daily 

routine which works. It needn’t 

be too complicated though. Our 

team believes if you stick to high 

quality basics, which have been 

specifically formulated for male 

skin, you can’t go too far wrong. 

A great cleanser – each morning 

and night, make sure to cleanse 

skin. A gentle foaming option 

should cleanse skin without 

leaving it feeling stripped. 

A daily moisturiser – this should 

be light enough to leave skin 

feeling soft, not shiny. Look for 

products which contain elements 

like CBD which can soothe skin 

and combat redness or irritation. 

A nourishing lip balm – cold 

temperatures can leave lips 

looking and feeling ragged. A rich 

balm which leaves lips hydrated 

rather than shiny is a forever 

favourite for us. 

No matter which trends you opt 

to try in 2024, we recommend 

heading to your local salon and 

having a chat to see what your 

best options are. 


Savannah Lockerbie is the General 

Manager at The Mantuary, a 

premier men’s grooming salon 

located in Dundee. Savannah 

played an integral role in the 

development of The Mantuary’s 

line of skincare, which has been 

specifically formulated for men’s 

skincare needs and includes CBD 

and essential oils to achieve the 

very best results. Find out more at 

the-mantuary.co.uk 

Savannah Lockerbie 

PRENEUR WORLD 13

Joanne 

Froggatt 

14 PRENEUR WORLD www.preneur-world.com 

Intervi

Joanne Froggatt stars as an acute medicine 

consultant in ITV’s Breathtaking, a moving 

3-part drama that salutes frontline NHS staff 

working through the Covid-19 Pandemic 

ew 

Available to watch on ITVX, 

Breathtaking is a moving 3-part drama 

starring Joanne Froggatt that follows 

NHS medics during the Covid-19 

pandemic. Weeks before the UK’s first 

national lockdown, acute medicine 

consultant Dr Abbey Henderson (played 

by Froggatt) and her team struggle with 

the first wave of Covid-19 patients. 

Running out of PPE, staff, and beds, 

Abbey is forced to make difficult 

healthcare decisions as her colleagues 

begin to be infected with Covid-19. 

When lockdown is finally imposed, 

the pandemic stretches Abbey and the 

team to their limits as they confront 

government policy in relation to care 

home discharges and inadequate PPE. 

They try their best to save patients 

but are forced to endure the trauma of 

loss and tragedy caused by Covid-19. 

As winter arrives, a new wave hits the 

hospital, this time with Covid-19 deniers 

surfacing too, which causes the team to 

reach their breaking point. Scarred and 

enraged, Abbey cannot maintain her 

silence any longer and decides to risk 

everything by speaking out. 

In this interview, Joanne Froggatt shares 

insights into the poignant narrative 

that pays homage to the unwavering 

dedication of frontline workers during 

the Covid-19 pandemic, offering viewers 

a raw and unfiltered glimpse into the 

tumultuous reality of hospital life amidst 

unprecedented challenges. 

P 

Why did you want to be involved in 

Breathtaking? 

I had worked with our director 

J Craig Viveiros before on Angela 

Black and he approached me about 

Breathtaking. It sounded an incredibly 

important project to be a part of. Then 

I was sent the scripts and they just blew 

me away. They are some of the best 

scripts I’ve ever read. Definitely in the 

top percentage of great scripts I have 

read in my time. So that obviously was 

a huge factor. Just from a dramatic point 

of view. 

Reading the scripts I was very moved 

and shocked. Also moved to be involved 

in telling this story. I was shocked by 

what was really going on behind the 

closed doors of the hospitals here in 

the UK. We’d had little insights, bits 

and pieces we were told. But the story 

the public was fed by the government 

through the media is very different from 

what was actually happening. And so I 

was really shocked. I actually cried just 

reading the scripts. I don’t think that’s 

happened to me before. So it was a nobrainer 

for me to be involved. 

I’ve played roles that have tackled 

sensitive subject matters before, such as 

sexual assault and domestic abuse. It’s 

important to tell stories about sensitive 

subject matters and things people may 

not have thought about or understood. 

It’s a different way to get people to view 

certain issues. 

But what’s very different about this 

is, this is a lived experience for the 

entire world. Rather than it being a 

lived experience for a group of people 

who have lived it or who have had 

loved ones that have lived it. We’ve all 

had experience of this pandemic. The 

weight of that responsibility does feel 

great. But I don’t shy away from that 

either. Because it is such an incredibly 

important story to tell and I really 

wanted to be a part of telling it. 

P 

How did you prepare before filming 

started? 

I did a lot of preparation. I started 

J with reading the scripts and looking 

up all of the medical terms so I 

could get a broader sense of what was 

what. Then I read Rachel Clarke’s book 

Breathtaking and also her previous book 

called Dear Life which was about her 

experience as a palliative care doctor 

before Covid. Rachel Clarke is an 

extremely inspiring human being. 

Her book Breathtaking just moved me 

in a way that I can’t really explain. It’s 

beyond words. The way Rachel writes in 

both Breathtaking and Dear Life is just 

PRENEUR WORLD 15

so beautiful. Dear Life reframed the way I thought 

about death and how I thought about life and death. 

She writes about how you can make those very last 

moments filled with so much, even if it seems like 

the worst of circumstances. And she speaks with such 

grace, knowledge and gratitude for life. 

I wanted to bring that into Abbey who is a 

fictionalised character. She’s not Rachel. But it was 

really helpful to listen to Rachel’s experiences with 

patients in their last few days of their lives. How 

that feels for a doctor, what her responsibilities are 

and what her emotional connection to that is. How 

much she cared for her patients. How much she really 

cares for each human being that she looked after and 

their families and loved ones. And how linking those 

things together was really helpful. 

To think you’re dealing with that on a day to day 

basis. But then the pandemic hits. So from seeing 

death maybe on a daily or every couple of days basis, 

you’re seeing four or five deaths a day. 

I spent an afternoon with Rachel and had 

conversations with her about her experiences during 

the pandemic. And I did a lot of research online, 

watched documentaries and some of Rachel’s TED 

talks. Then we had two days of medical boot camp 

with our medical advisors followed by a five day 

rehearsal period which turned into more trying to 

drill the Resus scenes than an acting rehearsal. 

Our medical advisors Thom and Andrew filled our 

brains with so much knowledge in such a short space 

of time. We couldn’t have coped without them. They 

were incredible. They talked us through the basics 

of hospital care and what you would be dealing with 

during Covid. Plus everything that comes up in the 

script. But also teaching us how to look like we know 

how to do the procedures. That gave us a great base 

understanding. So when we were saying the lines 

and using the medical terms we knew what we were 

talking about. And it sounds obvious and simple but 

it is really important. Because if you don’t believe 

what you are saying then no-one else is going to 

believe it. 

Thom and Andrew were on set during filming 

for most of the time but if they weren’t we could 

message at any time. So I’d be going through the 

next scene and texting, ‘Do you think Abbey should 

say this?’ And they were like, ‘Oh my goodness, 

you’re thinking like a consultant. We’re so proud of 

you!’ They were like proud parents that I’d acquired 

so much knowledge. And obviously I don’t know 

anywhere near enough to do any medical procedures 

on anybody. It was an intensive learning process but 

incredibly important. We really did learn so much. 

Rachel, Thom and Andrew - all of us in the team - 

wanted to make sure everything was as perfect as we 

could get it. That this wasn’t like a medical drama. 

That it was as real and realistic as we could make it. 

We also had a team of other medical experts on set, 

including another doctor and three intensive care 

nurses for when we were doing scenes in the ITU 

(Intensive Therapy Unit). It was fantastic to be able 

to speak to all of those NHS professionals and to chat 

so openly about their experiences. Not just for the 

technical side. Andrew and Thom especially were 

brilliant at explaining to us the emotional side of 

what they went through. 

P 

You can, of course, in no way compare it to the 

real life experience but some of the scenes must 

have been challenging for the cast/crew to film? 

I’m always the first to say we’re recreating, 

J telling the story, pretending, putting it in 

crude terms. Obviously we haven’t lived these 

experiences. We just do our absolute best to recreate 

them as believably as possible. But we’ve all lived 

through this and many of the cast and crew had their 

own personal experiences of loss from Covid. Many 

people, including myself, had moments where it was 

very emotional to film. It was very real and there 

were moments where it just hit you. 

It was never out of my mind that every scenario we 

were filming was based on a real scenario. Every 

patient character is based on a real person and their 

real family and their real loved ones. It was an 

incredibly unique experience because of that. I don’t 

think there was anybody on the set that didn’t have 

a moment where they felt slightly overwhelmed by it 

during filming. 

Having worked with our director Craig Viveiros on 

Angela Black we had a shorthand. I trust his instincts 

implicitly. He had such a strong vision for how he 

wanted to shoot this. Some people have said it’s like 

you’re watching a war film. Our story starts in full 

action and carries on in full action for the whole first 

episode. Because Abbey is so active and it’s literally 

one thing after another after another. 

We shot it for real as much as we could. Craig linked 

so many sections together so we had these big 

sections rather than scenes we were filming. Which 

worked well for keeping the energy flow and showing 

this organised chaos on the NHS frontline that people 

are used to but then moving into just chaos. Craig 

also filmed a lot of close shots. As the story unfolds 

we are wearing PPE a lot and sometimes you can 

only see our eyes. That’s obviously a challenge in 

terms of getting the audience to connect with you 

emotionally. So Craig did a lot of really close shots on 

eyes. 

All of the actors and crew were constantly asking 

the real doctors and nurses, ‘How did you do this?’ 

People were doing four hours at a time in ITU in full 

PPE which is hot. And proning patients - moving 

patients very carefully from their back to their front 

- which is hard work. In real life you can’t go to the 

loo, you can’t sip water or have a snack. Once you’re 

in that PPE you can’t let anything in. They were 


working in incredibly difficult circumstances 

physically as well as emotionally and medically. It 

was an added challenge just acting that so I can’t 

really comprehend how difficult it must have been to 

do it for real. 

We also show how our NHS workers were left 

completely vulnerable at the beginning. With little or 

no PPE. We see Abbey angry and upset. And it made 

me so angry on their behalf. But they carried on. 

They put their own lives at risk and the lives of their 

loved ones to care for us as a nation. And with not 

just inadequate but sometimes no PPE. It’s amazing. 

They really are heroes to me. They carried on and did 

their job and put their patients first above everything 

else. 

We first meet Abbey and her colleagues when they 

are already overstretched and seeing very vulnerable 

patients who should be in ITU coming in to the 

Emergency Department and having to put them in 

a store cupboard area because there’s nowhere for 

them to go. And that’s before the pandemic hit. So 

you imagine being that stretched and then somehow 

having to deal with not just tripling but quadrupling 

- and some - your capacity and the number of ITU 

beds. How do you do that? 

P 

You filmed scenes where Abbey faces abuse 

from people who say Covid is a hoax? 

That really did shock me. If you think of what 

J these NHS staff go through on a day to day 

basis. In November and December 2020 they 

were seeing an influx of patients and much younger 

patients than before. Suffering and dying from Covid. 

Having to deal with death on that level every day and 

be so overstretched that you’re making impossible 

decisions. Then walking out of the hospital having to 

face abuse from Covid deniers who maintained it was 

all a hoax. Going back to a grim hotel room, going 

to bed, getting up and doing it all again in extreme 

circumstances. It doesn’t take much to imagine what 

that would do to your mental health. The fury that 

would ignite in you. 

Filming those scenes of Abbey facing abuse, people 

calling you a liar, makes you feel so angry and 

betrayed on behalf of the NHS workers. I feel the 

government betrayed our NHS workers. But they 

carried on, fought through it and they are still doing 

that today. And, of course, the impact of what they 

went through during the pandemic still lives with 

them today. 

P 

What does it mean to you to have been involved 

in Breathtaking? 

It has changed my views on death… and life. 

J It’s not something that I’d never thought of or 

had never crossed my mind before but I came 

away from filming Breathtaking feeling incredibly 

grateful for my life and for life in general. For every 

morning we wake up and get to have another day. 

And how you just never know what’s around the 

corner. Good or bad. The great moments in life we 

have to absolutely make the most of. There will be 

difficult moments in life for every single human 

being. Nobody lives a life without pain or difficulty, 

no matter what their situation. 

It did give me a great belief in people’s humanity. 

Yes, there are people who are selfish and do bad 

things. But there are also people that are unselfish 

and do incredibly great things for other humans all of 

the time. That is really beautiful and something to be 

celebrated. 

I’m filled with gratitude to have been involved with 

Breathtaking. That I was trusted to play Abbey. I feel 

really honoured to be able to be a small part of telling 

this story that I think is so important. It has given me 

a real renewed sense of gratitude for life. 

Watch every episode of Breathtaking on ITVX 

PRENEUR WORLD 17

Active Affluent 

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El Camino 

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PRENEUR WORLD 19

Get Ski Ready With Advice 

From A Top Ski Coach 

PHYSICAL PREPARATION 

Make sure to keep yourself in good physical 

condition and give yourself time to get prepared for 

the mountains. Remember, skiing is an extreme sport 

at high altitudes, so however you prepare off the 

slopes will feel slightly more intense up at resort level 

and higher still when it comes to skiing. 

PRE-SKI PRACTICE 

In the UK there are several indoor real snow centres 

to go to practice. Whether a beginner or experienced 

skier, these venues can help you make more of your 

ski trip. Venues near London include The Snow 

Centre in Hemel Hempstead or The Chill Factore in 

Manchester. There are also many dry ski slopes to 

choose from too. 

FUNCTIONAL MOVEMENT OF SKIING (SKI 

BIOMECHANICS) 

Probably one of the best things you can do before 

going skiing is take yourself through the ‘Ski 

Technique Lab’ program online to check your body 

has the ranges of movement needed to perform 

at skiing and avoid injury. Ski Technique Lab is 

free and can be done at home: www.warrensmithskiacademy.com/technique-lab/. 

STAY HYDRATED 

When you get into your resort remember that you’ll 

normally be staying in a wooden chalet or apartment. 

Such accommodations can naturally dehydrate you 

– it can be quite different to your normal abode back 

in the UK! On top of this, usually, the excitement of 

arriving has some in the mood for drinking alcohol. 

Remember, the first day is the worst day to après ski! 

GET THE RIGHT KIT 

There is a lot to think about when you go skiing, but 

good quality kit that fits you well is going to keep 

you comfortable on the mountain. It’s important to 

ensure that amongst all the items you need to ski, 

your ski boots are a good fit and flex well according 

to your body weight, height, and skiing ability. A lot 

of people rush ski boot selection if they are renting, 

but it will be one of the most important parts of your 

ski trip. Take your time and opt for a well-fitted boot 

– you can get them fitted properly in the rental shop 

- insist on a good quality, new boot, that flexes well. 

As well as boots, we opt for Helly Hansen skiwear, 

the most technical and high-performance ski gear on 

the market, trusted by professionals on slopes across 

the world – including myself and the Warren Smith 

Ski Team! Not only does it keep us warm, dry and 

able to do our job, but our Elevation kit also keeps us 

safe thanks to its luminous orange hood. 

HIRE AN INSTRUCTOR 

Skiing is a technical sport, so make sure you 

have an instructor there to teach you everything 

from the basics to advanced levels, and even 

off-piste skiing. Many people try to cut costs 

and leave tuition out, but it can be crucial. 

It’s the instructor or coach who will help 

you make it a holiday of a lifetime! Your 

instructor is not only there to coach you 

and give you confidence, but they’ll 

also act as your guide and keep you in 

the safest places and avoid accidentally 

skiing into danger. 

START AND FINISH 

At the beginning of your day, make sure 

you give yourself time to warm up - a simple 

10-minute stretch before you leave the chalet. 


WARREN SMITH

At the end of the day, warm down for around 30 

minutes, but be careful not to overdo it or push 

yourself too far. Think of the last 30 minutes of the 

day as a wind-down, it is so important to give time 

when you are off the slopes to cool down and work 

through a stretch routine, particularly for your legs. 

You’ll feel so much better the next day and reduce the 

risk of injury throughout the week. 

TEACHING CHILDREN TO SKI 

There are huge benefits to teaching children to 

ski, one of which is the sheer volume of fun and 

excitement then show back to you as a coach them. 

One of the obvious benefits is their lack of fear and 

the fact they seem to bounce back up when they fall 

over! 

The earlier they start, around 3 years old, the better. 

The body and mind are like a massive sponge at a 

child’s age and they will develop so much faster. 

It’s a great family bonding experience and a real get 

away from day-to-day life. The mountains are such a 

special place and with the fun of other activities like 

building snowmen, snowball fights and sledging, it’s 

a perfect experience. 

When teaching children, my advice is to provide 

extra time to make sure they are comfortable and 

their kit fits them well. The ski helmet needs to feel 

comfortable and ski goggles should be adjusted so 

they feel good on the face. 

Children need to be protected even more so than 

adults from the elements, so good quality sun cream 

and ski kit from technical and trusted brands - I opt 

for Helly Hansen myself. Sometimes, a useful tool 

can be used to clip on the front a child’s skis to help 

them with Snowplough - a popular option is the 

Edgie Wedgie Original. This speeds up the process 

of teaching children to practice the pizza shape with 

their skis, as well as snowplough turning. 

My advice is to make it fun! It’s important to respond 

to children’s emotional states and not just push them 

to constantly improve - let them learn at their own 

pace. 


Warren Smith is an internationally qualified 

performance coach & instructor and Helly Hansen 

brand ambassador. He set up the Warren Smith Ski 

Academy in 1998 in Verbier, Switzerland and today 

has a 15-strong team of experienced instructors 

who teach more than 1,000 ski enthusiasts each 

year. Their instructors work with all levels, from 

beginners to experts, both on and off-piste. Warren 

has developed an internationally recognised coaching 

style to help reduce the risk of injury and enhance 

performance on the hills. To find out more, please 

visit www.warrensmith-skiacademy.com 

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PRENEUR WORLD 21

Lord 

Alan 

Sugar 

Entrepreneurs 

stand out 

because they’re 

prepared to make 

bold moves when 

other people are 

scared 

Intervi 


Business tycoon Lord Alan Sugar talks 

about The Apprentice, revealing all about the 

candidates and his top tips for business success 

ew 

You’re back for series 18, how excited 

P 

are you for the audience to see this 

series? 

Well, I’m very pleased with this series 

A 

because the quality of the candidates 

that we have attracted this year is superb, 

I have to say. This year, we’ve got a lot to 

work with. 

P 

What do you think has changed this 

year in the audition process? 

This year, we had more business 

A 

focused tasks early in the audition 

process so that my team and the production 

company could filter out and find serious 

potential businesspeople. 

P 

What makes you keep coming back to 

the show? 

Well, I love it. I love doing it. If I didn’t 

A 

like doing it, I wouldn’t do it. I can 

assure you I’ve got plenty of other things to 

do in my life, but I do enjoy it. And what I 

enjoy about it is that it’s growing acorns to 

oak trees. It’s finding a person and starting 

all over again and doing exactly what I did 

back in the ‘60s. 

Do you have an idea of how long you 

P 

want to do the show given the 20th 

anniversary is around the corner? 

Well, obviously we’re going to do that. 

A 

No question. But bear in mind, it’s 

not my call, it’s the BBC’s call. They’re 

the ones that will decide whether the 

programme has got longevity beyond 20 

series. I have a contract to do series 19, I 

don’t have a contract to do series 20 yet, 

but I’m pretty damn sure that I’ll ask them 

to do it and we’ll do it. But it’s really up to 

them. It’s up to their scheduling and all that 

type of thing. 

Me personally, I love it. I love doing it. 

I know Karren loves doing it. Tim loves 

doing it. And bear in mind that we’ve got 

people coming along now who 20 years 

ago weren’t even born. Or we’ve got people 

coming along now who were five years 

or six years old when they first started 

watching The Apprentice through their 

mums and dads. And now they’re coming 

on the show. So, it’s great. It’s fantastic. 

And it’s a great BBC programme. 

How important are Baroness Karren 

P 

Brady and Tim Campbell MBE to you 

in this process? 

Unbelievable. Karren is brilliant. Tim 

A 

is brilliant. They’ve got it. They’re 

the ones that tell me what’s going on 

when they’re out in the field with the 

candidates. I get emails, maybe 10 emails 

a day, as they’re going on. “Fred’s just 

fallen over. Fred’s just dropped all the ice 

cream. Harry’s just screwed up in front 

of the buyer.” I get it all. That’s how I get 

my information to actually question the 

candidates in the boardroom. They’re 

brilliant because they’ve done it for so long, 

right? They’re experts. They know what to 

look for and they know what to tell me and 

they know when to shut the candidates up 

and to steer them in the right direction. 

They are very important to me when it 

comes to deciding who I’m going to fire 

and hire. I mean, you could say the show 

is all Lord Sugar, it’s not. It’s Lord Sugar, 

Karren and Tim. It’s definitely down to 

them also as much as me. I can’t get all 

my questions out to the candidates without 

them telling me what went on in the task. 

A large percentage of your audience 

P 

is the much sought after 16-24 

age bracket, why do you think you are 

attracting that age range when people might 

expect them to be focussed on dating shows 

or streamers? 

First of all, what you need to 

A 

understand is, and I don’t wish to be 

disrespectful to any other host of business 

programmes, but I have done everything. 

I’ve literally done everything. When I’m 

questioning the candidates, I question them 

from a position of absolute experience of 

knowing every single facet of starting a 

business from scratch right the way up to 

becoming a multi-billion-pound turnover 

business. 

I think what happens is the interrogation 

or the questioning, put it that way, of the 

candidates, is what attracts the youngsters. 

If I’m walking down the street, it is that 

age group of people who come up to me 

to ask for a signature or a photograph or 

something like that. 

PRENEUR WORLD 23

P 

Despite all that you still haven’t personally won 

a Bafta for what you’ve done for business! 

We have won Baftas, of course, the programme’s 

A 

won. And then I came up with the idea of the 

Junior Apprentice, right? And guess what? That also 

won. I think Bafta should give me a special award 

for 20 years of business. Simon Cowell got a special 

award for 10 years in music. Why can’t I have a 

special award for 20 years of business? I’ve got all 

the other gongs for everything else, the only one that 

I haven’t got is a Bafta. 

When you go into a new series, what is it that 

P 

you are looking for in a business partner, and has 

that changed over the years? 

No. When you’re confronted initially with 

A 

18 new people, you don’t know them, all I’ve 

received is 18 CVs. Detailed CVs, not just a single 

page, but a thick document of about 15 pages. I 

read that carefully and, it’s not until we kick off 

and as the weeks go by that I start to get a feeling 

for individuals. There have been many times in 

the early stages of process, Karren, Tim, Claude 

or Nick Hewer have said, “that bloke’s good or this 

girl’s great, this one’s good”, and all that. And then 

suddenly, throughout the course of the process, the 

others start to climb, and you change your mind 

as it’s going through. The most frequently asked 

question to me is, do you know who’s going to win 

as soon as you see the whole lot? The answer is 

absolutely not. I don’t know who’s going to win until 

we really get through to the end of the series. 

P 

You really do study the candidates before you 

meet them? 

I do. I’ve looked at them carefully and I make 

A 

notes on their CVs, they are all marked up. It’s 

15 pages. For example, I would highlight page 15 

and things that they’ve written in their CVs. I will 

highlight it and then I can go straight to that page 

in the boardroom, what they’re claiming, I’ve got 

their tactics, I’ve got their regrets, I’ve got their best 

efforts, their worst efforts, what angers them, what 

their hobbies are, who their role models are. I know 

them before they walk through the door. There’s no 

pulling the wool over my eyes, I know them before 

we even meet. 

How important are first impressions because the 

P 

candidates tend to make quite bold statements at 

the beginning? 

Yes, important. But I don’t blame them for 

A 

saying these things. It’s when we get down to 

the nitty gritty, when I’m really talking to them, 

when I’m asking them questions and looking at their 

answers, that’s when I’m forming an opinion of the 

individuals. 

When it comes to the boardroom, how do you 

P 

find the balance between entertaining but also 

being authentic? 

Well, I think it is important that it is entertaining 

A 

as well. And that’s one of the reasons why we’ve 

got these young people following us. I explain to 

people business mistakes and good bits of business 

and the youngsters pick up on it. They love it, but 

they also love it when I give some people a bit of 

stick or when I make some jokes about their mistakes 

and all that stuff. There’s a fine balance of keeping it 

entertaining but also taking the business seriously. 

P 

What are you looking for from the candidates in 

those tense boardroom moments? 

I’m looking for character, I’m looking for brain 

A 

power. And this is the most important thing, do 

they get it? A lot of the candidates in the early stages 

simply don’t get it. And that’s why I let them go. Do 

you get it? It’s as simple as that. All the shouting and 

Lord Sugar & The Apprentice candidates 


Baroness Karren Brady & Tim Campbell MBE are Lord Sugar’s trusted advisors on The Apprentice 

screaming amongst each other, I have to shut them 

up. Just be quiet. They just start screaming. It’s not 

good. I’m always telling them, “One at a time. I’ll let 

you all speak. I’ll let everybody speak. No need to 

shout and scream over each other.” I’m just looking 

for do they get it? Simple as that. 

This series sees tasks around electric cars, vegan 

P 

cheese and virtual escape rooms. Is it important 

to you that tasks reflect the changing markets? 

They’re keeping me up to date also over the 

A 

years, all this bloody virtual reality and all that 

type of thing. Of course, I’m a technical person, so 

I’ve been in the electronics industry and software 

industry all of my life. It’s not too bad. I’m able 

to keep up with it. Don’t forget, 30 years ago I 

introduced computers for games playing. I know all 

about that. 

With the country facing economic turmoil, does 

P 

that impact the type of business that you are 

interested in? 

I’ve been in business for 60 years nearly, and 

A 

I’ve gone through valleys and mountains of 

recessions, booms and busts and all that stuff. And 

to be honest with you, I’ve just kept my head down 

and got on with my business. I’m focused on my 

business and that’s what we do and that’s what we do 

with the winners of The Apprentice. I don’t let myself 

get dragged into, “Oh, I’m not going to do that now 

because there’s a recession out there or the cost-ofliving 

crisis.” No, sorry, I can’t do that. 

How much of success is based on taking risks 

P 

outside of your comfort zone? Or is it about 

detailed preparation? 

All success is about risk. Risk, reward. Yes, 

A 

calculated risks. Sensible gambles, sensible risks. 

Entrepreneurs stand out because they’re prepared 

to make bold moves when other people are scared. 

I always tell people don’t get involved in something 

that you have no experience in. That’s my ethos. 

I only deal in areas that I do have experience in. I 

wouldn’t go off and try and start an airline tomorrow. 

I wouldn’t go off and start a mobile phone company. 

I’ll stick to what I know. And that’s why I say to the 

candidates, when the tasks come up, don’t dive in 

because you want to be a project manager. Do you 

know anything about this? Is it synergistic to your 

business or to your knowledge? If it’s not, stay away. 

Watch The Apprentice on BBC One & BBC iPlayer 

PRENEUR WORLD 25

Minipreneur Style 

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in the cold weather and the waterproof upper 

keeps feet dry. From sandcastles to mud pies, 

children’s feet stay protected from the elements. 

£32 from startriteshoes.com 

Marvellous Merino Warmth 

Keep your child cosy and warm from the city 

streets to the camping trips with the Kids’ HH 

LIFA® Merino Wool Base Layer Set from Helly 

Hansen. We think it’s the best kids’ base layer on 

the market. Made from non-itch fabric with flatlock 

seams for extra comfort, it uses a clever 2-layer 

construction to keep active kids dry and warm. 

The Lifa® technology wicks away moisture while 

merino wool creates breathable insulation. Fleece 

reinforcement on knees and elbows is a very handy 

feature, whilst the elastic waist and raglan sleeves 

allow freedom of movement. 



Ready For Puddles 

These colourful Forest Leader 

Fleece Lined Wellies will keep 

your child dry, cosy and stylish. 

Featuring strong, flexible rubber, 

reflective detailing, and grippy 

soles to beat the slipperiest of 

terrains. To stop any rain, snow 

or splashes sneaking in, these 

these hardwearing children’s 

wellies have a clever fit 

drawstring toggle top. 

£34.95 from spottyotter.co.uk 

Stay Dry In Style 

Keep you kids toasty warm in this insulating, 

waterproof (8,000mm) and windproof kids’ 

jacket and dungarees set from Spotty Otter. 

Snuggled into the fleece lining, wind and 

raindrops are banished thanks to the jacket’s 

detachable peaked hood and adjustable 

elasticated cuffs. The dungarees have a fleece 

lined upper body for winter comfort and 

warmth. They also feature an elasticated waist, 

ankles and adjustable shoulder straps for a great 

fit to keep clothes clean and dry underneath. 

Enhanced with reflective detailing and zipped 

pockets, the Forest Leader Insulated Waterproof 

Set brightens the dullest day. 

£67.50 from spottyotter.co.uk 

Going To Town 

Unveil the world of enchantment and heritage with this beautifully tailored frock coat from Holland 

Cooper. The latest addition to the Little Holland Cooper family, this charming coat lets your little 

ones step into a world of timeless style and tradition, where British heritage meets the magic of 

childhood. Seamlessly complementing the classic tailoring, the Little Town Coat is more than just 

a garment; it is a window into the rich tapestry of British history and style. The stylish coat brings 

together a classic red tartan pattern and timeless tailoring for the youngest members of your family. 

£499 from Holland Cooper Boutique, London Road, Charlton Kings, Cheltenham GL52 6UT 

School Style 

These Hush Puppies Junior Boy Cupsole Shoes 

feature black leather upper with touch fastening 

for a stylish school shoe that’s ready for 

anything from playground fun to circle time. 

£32.99 from www.deichmann.com/en-gb 

PRENEUR WORLD 27

Minipreneur Style 

Set Sail in Style 

We love this classic nautical boys sweater from Rachel 

Riley. With an adorable sailboat intarsia design at the 

front and red tipping, this sweater is perfect for any 

little captain. Plus, the coordinating button opening on 

one shoulder adds a touch of convenience. Matching 

cardigans are available for girls for £69 too. 

£69 from www.rachelriley.co.uk 

Sail Away Style 

This Rachel Riley Anchor Shirt is the perfect 

combination of style and comfort. Crafted with a 

nautical anchor print on a deep blue background and 

classic fit, featuring an open collar, short sleeves, chest 

pocket and coordinating buttons. Matching dresses are 

available for girls (£69) in sizes 6-24m or 3-10y. 


Anchors Away! 

This Rachel Riley Anchor 

Embroidered Stripe Top in soft jersey 

features a classic nautical look with 

red anchor embroidery and navy 

stripes. The button openings on the 

shoulders make for easy dressing. 

Perfect for any little sailor in training. 


Incredible Ivory 

These timeless ivory tailored shorts from Rachel 

Riley are a wardrobe staple for any little chap. 

With a zip fly and button closure, turn up cuffs, 

and elasticated waist, they effortlessly transition 

from casual to formal wear. Pair them with a 

classic shirt or the quirky Anchor Shirt above for 

a stylish look. A versatile and stylish addition to 

any boy’s wardrobe. 



Anti-Insect & Anti-Odour Kit For Kids 

The NosiLife Frey Hooded Jacket (£45) isn’t only a relaxed 

travel-ready mid layer, it’s also a clever technical performer that 

is a light, quick-drying top made for hot climate adventures. The 

NosiLife Cruz Long Sleeved T-Shirt (£25) is the casual longsleeve 

top that every summer travel bag needs. The soft, striped 

stretch jersey fabric is cool and comfortable, perfect for summer 

exploration. Both garments feature inbuilt NosiLife anti-insect 

treatment that helps guard your kid’s tender skin with true 

insect repellence, the active ingredient of which is made from 

a plant-based renewable source. The fabric also features antiodour 

technology and is made using part-recycled materials. 

Available from craghoppers.com 

Cool Casuals 

White Stuff have a wide range of 

carefree casuals that fit the bill in any 

child’s wardrobe. The Frankie Graphic 

Hoodie (£26) in stylish dark navy is a 

must-have wardrobe staple perfect for 

layering in cooler Spring weather. The 

River Rib Repair Jeans (£20) add a cool 

vibe to everyday dressing. For something 

smarter, we love these Cole Chino Shorts 

(£18) in classic navy and for the balmy 

nights we’re all look forward to in the 

warmer months, this Camo Short PJ Set 

(£22) in cool blues is a lightweight option 

that guarantees blissful sleep in style. 

All items available from whitestuff.com 

Gruffalo Nights & Denim Days 

Crafted from breathable fabric made with 70% bamboo and 30% organic 

cotton, these Gruffalo Woodland Summer Pyjamas (£32.50) from MORI 

feature an elasticated waistband for comfy nights and are part of a new 

collection celebrating 25 years of the classic children’s book, The Gruffalo. 

We love this Baby Denim Shirt & Joggers Outfit (£58) - a double-denim look 

from MORI made from soft & stretchy fabric with 8% organic cotton and 

2% elastane. The button-up shirt has button-back sleeves, perfect for warmer 

weather. The joggers feature an elasticated waistband for fuss-free dressing. 

Mermaid Marvels 

Both outfits are available from babymori.com 

Stych is the destination for fashion-forward kids who love 

to stand out from the crowd! The collections include clothes 

and accessories with designer flair, at pocket money friendly 

prices they’ll love. There are lots of gift sets options starting 

at just £16, for that extra-special present too. We’ve fallen for 

the Gold Glitter Crossbody Bag (£12) and Mermaid Gem Hair 

Gift Set (£20) – the perfect accessories to finish off an outfit! 

Available from stychaccessories.com 

PRENEUR WORLD 29


Playroom 

1 

AQUABEADS 

Kids can make the most adorable 

creatures in the deep blue sea 

with the Aquabeads Ocean Splash 

Scene set. It comes with over 1500 shiny, 

solid, jewel, polygon and star beads in 

29 colours, layout tray, sprayer, creation 

display, design pegs, template sheet, and 

instructions. All that’s needed is to follow 

the template sheet and place the beads 

onto the tray to create cool designs. The 

shiny beads included in this set are perfect 

to add glittery and shimmering effects to 

your child’s Aquabeads 

creations. When the 

design is complete, 

kids simply use the 

sprayer to spray water 

onto the beads to make 

them magically stick 

together. £19.99 from 

Toys R Us 

4 

LEARNING RESOURCES 

The MathLink® Cubes 

Numberblocks® 11-20 Activity 

Set includes everything children 

need to build the Numberblocks Eleven 

to Twenty and 15 double-sided writeand-wipe 

Activity Cards that feature 30 

fun, hands-on maths learning activities 

related to selected episodes from the TV 

series to help children recognise numbers, 

learn to count, add and subtract, discover 

division and multiplication, and develop 

problem-solving skills. £37.50 from 

learningresources.co.uk 


2 

GEL BLASTER 

Let battle commence with this Gel 

Blaster Surge. It comes with 10,000 

water based Gellets that dissolve after 

impact, which means tons of fun and zero mess 

or residue. Whether you’re going for precision 

shots or all-out carnage, the single and fully 

automatic blast modes guarantee a 

thorough soaking for your opposition. 

And you get up to 4 hours of playing 

time on a single charge via a USB-C 

cable - those water fights in the garden 

just got a lot more epic. 

£60 from argos.co.uk 

3 

LITE BRITE 

Barbie Lite-Brite Super 

Bright HD is the perfect 

way for fans of all ages 

to get creative with their tributes 

and celebrations. The item features 

a high-definition grid and double 

the LEDs, compared to Lite-Brite 

Classic, allowing budding artists to 

create fantastically bright, detailed 

designs! It’s the perfect gift and a great 

collector’s item. It comes with 900 multi-coloured, glowing 

Mini-Pegs and five LED Lite-Modes with Micro-USB port, 

as well as a guide with 12 Barbie inspired templates. £27.99 

from Amazon 

5 

MELISSA & DOUG 

Race Around the World Floor Tracks Puzzle is a 

48-piece cardboard 

jigsaw floor puzzle 

featuring landmarks from 

around the world, including 

Niagara Falls, Big Ben, Mt. 

Fuji, the Sydney Opera House, 

and more with a key on the 

storage box identifying them 

all. Two wind-up race cars fit 

into the twisting and turning 

track on the completed puzzle. 

Kids will love winding them 

up and watching them zoom! 

£22.99 from John Lewis 

6 

LITTLEST PET SHOP 

This Fun Factory 

Playset is an actionpacked 

playset that 

comes with an exclusive Hamster 

and Corgi plus six accessories 

and features all kinds of things 

to do with the new pet friends 

including a hamster ball, wheel 

and spinning perch. Kids can 

drop treats to the pets through 

the feeding area and tuck them 

up for naps in the sleeping area. 

£29.99 from Amazon

7 


The MathLink® Cubes 

Numberblocks® 1-10 Activity 

Set has all children need to 

build their favourite Numberblocks 

characters and follow 30 fun hands-on 

activities linked to the episodes as they 

build key numeracy skills. 

Suitable for children 

aged 3 to 7 years old. 

£26.95 from 

learningresources. 

co.uk 

8 

SMOBY 

Gabby’s Dollhouse Ice Cream Factory from Smoby 

is a sweet treat of a role-play set, that will transport 

children to Gabby’s magical world full of kitty 

characters and never-ending surprises. 

This delightful set allows little ones to let 

their creativity and culinary skills shine as 

they pretend play at creating ice cream and 

waffles with the ice cream 

maker, waffle iron and 

20 accessories that come 

included. All the cute kitty 

details add to the magic and 

are sure to delight! 

£49.99 from Argos 

9 

TONIES 

Blippi fans can now join him 

on an audio adventure, packed 

with fascinating facts and 

lots of fun, thanks to the screen-free 

Toniebox. The new Tonie figurine 

features Blippi dressed in his iconic 

blue and orange outfit, alongside his 

cat-buddy TABBS. Featuring six 

tracks with over an hour of engaging 

educational content and fun facts, 

little explorers can jump aboard the 

Blippi-Mobile with Blippi 

and Meekah as they visit 

a construction site, a 

farm, a pirate ship, the 

Australian Outback, the 

East African Savannah 

and even the moon. 

Listeners will learn about 

vehicles, animals, the natural 

world and so much more, 

all through the magic of 

interactive stories, songs 

and games. 

£14.99 from tonies.com and 

selected retailers 

10 


Children deepen their understanding of greater 

than, less than, and equal to each time they play 

with the innovative Numberblocks® Blockzee 

Balance Activity Set. Based on the Blockzee character from 

the well-loved and award-winning CBeebies TV series, this 

clever balance is ideal for learning in the classroom or at 

home. Children use the set’s 61 Numberblocks MathLink 

Cubes in official colours to make One to Ten. As 

they then place the characters 

in Blockzee’s buckets and 

watch her arms move 

to show their different 

weights, her mouth also 

moves into the position 

of greater than, less than or 

equal to right in front of them! 

This action helps make the abstract 

concept of equivalence more real for 

children. What’s more, 

her eyes also move 

which adds an extra 

element of fun to the 

learning. 

£32.50 from 

learningresources.co.uk 

11 

EDURINO 

EDURINO is a series of digital learning games which 

combines an app, an ergonomically designed pen and 

character figurines - and once downloaded, all the content 

is totally internet free! Each of the cute little characters focusses on 

a particular subject, unlocking over 40 challenges and games for kids 

aged 4+ years to explore. All of the EDURINO interactive learning 

content has been developed in partnership with teachers, ensuring the 

playful games and challenges meet age-appropriate learning objectives 

– it’s screen time well spent. 

EDURINO Starter Set – Yuki (Design and Creativity) is £44.99 and 

EDURINO Ari Figurine (My Body Parts) is £24.99 from edurino.co.uk 

PRENEUR WORLD 31

expert 

advice 

How To Navigate 

Your Child’s Digital 

Learning Experience 

Children’s exposure to digital based 

technologies is inevitable – so how can 

parents make the best of it as a platform 

to benefit a young child’s learning and 

development? 

Dr Jacqueline Harding 

MA, Cert Ed, SFHEA 

EDURINO, the innovative digital 

learning brand, offers an engaging 

educational experience for children 

aged 4 and above. At the heart 

of the EDURINO series are its 

digital learning games, seamlessly 

blending technology with tactile 

interaction. With an app (once 

downloaded all the content is 

totally internet free), an intuitively 

designed pen, and charming 

character figurines, EDURINO 

delivers a captivating offline 

learning journey. 

From literacy to numeracy, coding, 

creativity, plants, wildlife and body 

parts, EDURINO allows children 

to delve into challenges and games 

without the need for connectivity. 

Each adorable character focuses 

on a specific subject, meticulously 

crafted to unlock educational 

content aligned with age 

appropriate learning objectives. 

Learn more at edurino.co.uk 

With any digital 

platform it is 

quite simply 

about ‘quality’ 

over ‘quantity’ 

In a child’s early years, the 

developing brain is particularly 

receptive to new experiences 

and on the look-out for new 

information. Children have a thirst 

for understanding how the world 

works and that also includes the 

digital environment. 

THE BRAIN THAT LOVES TO 

PLAY 

Children are surrounded by 

technology from their earliest 

years, so they need the skills to 

fully function in a future digital 

world. Developmentally speaking, 

children are driven to be active 

rather than passive in all forms of 

play and this is also true within 

the digital environment. And the 

brain that loves to play is delighted 

by interactivity. 

The bottom line is that with any 

digital platform it is quite simply 

about ‘quality’ over ‘quantity’. 

Developmentally sensitive 

digital learning platforms now 

play a core part in children’s 

education and can help them to 

learn independently. This could 

explain why more than a quarter 

of parents of new reception class 

starters in a recent Edurino poll 

said they purchased a digital 

device ahead of their child starting 

school; and why parents actively 

seek screen time for their children 

to support their education. In fact, 

the poll found that more than a 

third of primary school parents 

said they were willing to increase 

screen time if it helps their child 

to learn new skills. 

PLAYFUL LEARNING FOR 

YOUNG MINDS 

We need to encourage children to 

develop digital literacy in ways 

that are both playful and make 

best use of the brain that loves to 

play. 

In today’s world, it’s impossible to 

imagine life without digital media, 

children are growing up with it 

– and they have the potential to 

become digital creators, not just 

consumers! 

Here are seven practical tips to 

help navigate your child’s digital 

learning. 

1. BE ‘IN THE KNOW’ 

Become familiar with the digital 

games your child is playing, so 

you can chat to them about the fun 

they are having. 

2. LAUGH AND HAVE FUN 

Enjoy character-driven games, 

and embrace the interactivity and 

the humour together, the learning 

embedded within the content will 

happen naturally. 

3. BREAKS 

Encourage your child to put their 

screens down at regular intervals. 


4. TAKE CONTROL 

Take advantage of the Parent Area 

provided by digital games such as 

Edurino, where you can set time 

limits and monitor your child’s 

progress – it also gives children 

control of their play too. 

5. KEEP SAFE 

Keep lines of conversation open 

about digital safety and guide 

children according to their age and 

understanding. 

6. PREPARE CHILDREN FOR 

THEIR FUTURE 

It’s important that children 

develop digital literacy so they 

are equipped with skillsets for 

the future, for example critical 

thinking skills and being able to 

problem-solve with ease. 

7. STRIP OUT THE STRESS 

Laughing and learning come 

hand in hand, so keep it fun and 

playful - children learn a little bit 

easier when the serious business 

of ‘learning’ is stripped way. 


As an international child 

development and education 

expert, Dr Jacqueline Harding 

is recognised for her work in 

positive online media. She has 

represented the UK in developing 

essential digital criteria and 

establishing best practice for 

broadcasters, parents and teachers 

across Europe. Her Doctoral work 

specialised in understanding how 

young children engage in media 

applications and she developed 

a unique tool to examine their 

responses. She works for 

children’s TV shows, such as Peter 

Rabbit, Teletubbies and Bing. She 

is a sought-after speaker in the 

media and author of best-selling 

books for parents, practitioners 

and children. Her latest book is 

called: The Brain that Loves to 

Play. She is an Honorary Visiting 

Research Fellow at Middlesex 

University and a former BBC 

Education Editor, Government 

Consultant, Headteacher and 

Senior Lecturer at Middlesex 

University. 

Research carried out online by 

Research Without Barriers – RWB, 

between 27th September 2023 and 2nd 

October 2023. The sample comprised 

1,000 UK parents of 4-8-year-olds. All 

research conducted adheres to the UK 

Market Research Society (MRS) code of 

conduct (2023). RWB is registered with 

the Information Commissioner’s Office 

and complies with the DPA (1998) 

PRENEUR WORLD 33

Minipreneur’s Fun Zone 

1 

1. HAMA BEADS 

Unleash creativity with Gabby’s 

Dollhouse Large Hama Set which 

boasts 4,000 beads for crafting 

adorable Gabby and cat-inspired 

characters. Includes design guide 

and two large square pegboards. 

£17.50 from Amazon 

2. DOTZIES 

With 2,000 Dotz in 23 colours, 

this Dotzies Activity Kit has five 

fun activities to create sparkling 

accessories including stickers, 

bracelets and a zipper pouch. 

Suitable for age 6+. 


3. STRINGALINGS 

Stringalings BFF Braiding 

Accessory Kit comes with highquality, 

coloured strings that you 

can braid into bracelets, necklaces, 

keychains, and more. 

£14.99 from Smyths 

4. GALT TOYS 

This charming Paint a Tea Set 

comes with a white ceramic 

miniature tea set comprising 

tea pot, milk jug, sugar bowl, 4 

cups, 4 saucers plus 12 colourful 

ceramic paints, paintbrush and 

guide. 


5. MARVEL 

These fun and cuddly Marvel 

Snapbands simply snap onto the 

wrist of on-the-go kids. There are 

four plush characters to collect: 

Spider-Man, Ghost Spider, Groot, 

and Iron Man. 

£9.99 at Sainsbury’s 

6. SO SLIME 

So Slime Mix ‘In Sensations 

3-in-1 ASMR Desk contains six 

different compound textures and 

four fun decorations to mix in for 

more slime sensations. Play, carry 

and store all in the one desk. 

£14.99 from Smyths Toys 

7. MELISSA & DOUG 

Sticker WOW!® is a whole new 

way to play with stickers! Let 

the adorable Olive the Dinosaur 

stamp its way through 24 pages 

of fun-filled, prehistoric-themed 

counting, matching, and searchand-find 

activities. 

£9.99 at Amazon 

2 

8. TONIES 

The tonies® collection is the 

perfect screen-free toy for kids, 

offering hours of stories, songs and 

educational content to keep little 

ones engaged and learning! With 

over 200 audio Tonie characters, 

children will find plenty of 

favourites to choose from. Right 

now, we’re listening and singing 

along to the adventures of Rubble 

and Everest from PAW Patrol, and 

Olaf’s Frozen Adventures from 

Disney’s Frozen. These Tonies are 

£14.99 each from tonies.com 

9. COOKEEZ MAKERY OVEN 

Open the oven door to discover 

a warm and scented interactive 

plush friend in the shape of a 

yummy smelling baked treat. 

£39.99 from Argos, Smyth’s and 

John Lewis 

10. LITTLE LIVE PETS 

My Pet Lamb Snowie moves and 

sounds exactly like a real baby 

lamb, and has over 25 sounds 

and reactions including baaing, 

feeding, giggling, burping, 

sniffing. 

£19.99 from Argos, Amazon, 

Smyths 

11. BLUEY 

This Bluey Beach Quad Set 

features Bluey’s dad Bandit decked 

out in cool sunglasses with a 

surfboard that fits onto the front of 

the Quad so Bandit can catch some 

radical waves! Little ones will love 

to recreate their favourite Bluey 

moments from the show. 

£15 from The Entertainer 

12. BUILD YOUR OWN 

This Build Your Own Kitten kit 

is ideal for craft-loving kids. The 

cute moving head action, striking 

tabby fur pattern, and gleaming 

eyes cleverly bring this cuddly 

companion to life. 

£9.99 from buildyourownkits.com 


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PRENEUR WORLD 35


Book Corner 

The Mightiest 

Bite by Howard 

Calvert & Mike Moran 

Filled with witty humour and 

charming illustrations, this 

entertaining book not only 

showcases the unique characteristics 

of different animals but also 

highlights the importance of wit 

and intelligence in overcoming 

challenges. It 

will leave kids 

giggling with 

delight. 

£7.99 

published by 

Andersen 

Press 

Ramadan Kareem 

by M.O Yuksel & Hatem Aly 

This is a heartwarming and enlightening 

picture book that beautifully captures the spirit 

of the holy month of Ramadan. Young readers 

are invited to join characters and their families 

around the world as they embark on a journey 

of spiritual growth and communal celebration. Hatem Aly’s 

intricate and expressive illustrations breathe life into the pages and 

capture the essence of each moment with warmth and authenticity. 

£7.99 published by Farshore 

SATs Like 

A Ninja by 

Andrew Jennings 

This is the ultimate 

companion for any Key 

Stage 2 student gearing up 

for their SATs exams. With 

concise yet comprehensive 

guidance, this pocketsized 

powerhouse ensures 

students are well-equipped 

to tackle the challenges of 

the SATs with confidence. 

From mastering arithmetic 

and tackling reasoning 

problems to honing reading 

comprehension skills and 

deciphering tricky spelling 

rules, students have all the 

tools they need to excel. 

£4.99 published by 

Bloomsbury Education 

Clarice Bean: Smile 

by Lauren Child 

In this delightful return to the world of Clarice Bean, 

filled with her trademark humour, Child’s unique 

narrative style and playful illustrations bring Clarice’s 

world to life as she navigates both environmental 

concerns and family dynamics. 

£14.99 published by HarperCollins Children’s Books 

PLEASE! by 

Simon Philip & 

Nathan Reed 

This riotously entertaining tale 

teaches the importance of good 

manners in the most hilarious way 

possible. With vibrant illustrations 

and witty storytelling, PLEASE! is 

a joy to read aloud and perfect for 

capturing the attention 

of young readers. It’s 

a must-have addition 

to any children’s 

bookshelf this spring. 


Bloomsbury 

There’s a Tiger 

on the Train by 

Mariesa Dulak & 

Rebecca Cobb 

Mariesa Dulak’s delightful 

debut picture book delivers 

a poignant message to look 

up, engage with the world 

around them, and embrace 

the unexpected adventures 

that await. With its charming 

narrative and captivating artwork, 

this book is sure to be a hit with 

families and young readers alike. 

£7.99 published by Faber 

Christopher 

Nibble 

by Charlotte 

Middleton 

Perfect for guinea pig 

enthusiasts and eco-conscious 

readers alike, this educational 

story teaches children about 

environmental responsibility and 

the importance of conservation. 

Middleton’s delightful illustrations 

capture the whimsical world of 

Dandeville, making it an engaging 

read for young audiences. 

£7.99 published by Graffeg 


Runaway Cone 

by Morag Hood 

Filled with humour and 

excitement, this is a delightful 

sequel to one of our favourite 

picture books. Little ones will 

be captivated by Hood’s vibrant illustrations and 

the humorous twists and turns of the plot. With 

its laugh-out-loud moments and unexpected 

surprises, this book is sure to keep young readers 

entertained from start to finish. 

£12.99 published by Macmillan Children’s Books 

Martha Maps it Out in 

Time by Leigh Hodgkinson 

In this captivating sequel, Martha embarks on a 

time-travelling adventure, encountering dinosaurs, 

woolly mammoths, and glimpses into 

the future. Hodgkinson’s stunning 

collage-style illustrations bring the 

STEM concepts to life, making them 

accessible and engaging for young 

minds. Kids will love this inspiring 

exploration of time, filled with 

adventure, discovery, and the beauty 

of cherishing each moment. 

£7.99 published by Oxford University Press 

Bicycles: Pop-Up Book by 

Dominique Erhard 

With intricate pop-up scenes, Ehrhard 

skillfully captures key moments in 

the evolution of the bicycle, from Karl 

Drais’ pioneering invention to the 

modern-day Tour de France. The perfect 

gift for bike lovers, this is a delightful 

journey through two centuries of bicycling history and culture. 

£14.99 published by Prestel 

Little Mo and the Great Snow 

Monster by Michael Foreman 

Internationally renowned children’s book illustrator Michael 

Foreman lends his compelling storytelling style to the tale of the 

world’s first mammal: Little Mo. 

With an endearing central character whose 

gumption saves the day and stunning original 

watercolour illustrations throughout, this new 

must-have picture book is the perfect prehistoric 

adventure for young readers. 

£12.99 published by Thames & Hudson 

Bear and Bird: The Adventure 

and Other Stories by Jarvis 

With charming illustrations and engaging 

storytelling, this is a delightful addition to Jarvis’s 

beloved chapter book series. Jarvis skillfully weaves 

together moments of genuine warmth and affection 

with comic mix-ups and misunderstandings, creating 

a delightful narrative that will captivate young 

readers with its message about empathy, friendship, 

and the importance of cherishing those closest to us. 

£9.99 published by Walker Books 

One Little Word 

by Joseph Coelho & 

Alison Colpoys 

Waterstones Children’s Laureate 

Joseph Coelho presents a heartfelt 

tale about the power of friendship 

and the importance of 

communication. With 

timeless illustrations 

by Alison Colpoys, 

the book is a touching 

reminder of the value 

of forgiveness and 

understanding in 

overcoming conflicts. 

£7.99 published by Quarto 

Forgotten 

Fairy Tales of 

Unlikely Heroes 

This collection of seven 

unfamiliar fairy tales breathes 

new life into old stories: a farm 

girl outwits an ogre, an old man 

wins fame for his kindness, while 

a girl discovers that what makes 

her different is also 

what makes her so 

special. This magical 

collection acts as a 

reminder that anyone, 

no matter how small, 

can make a difference. 


Usborne 

PRENEUR WORLD 37

Alan 

Carr 

Intervi 


The host of BBC One’s “Interior Design 

Masters With Alan Carr” talks about the new 

series and why he sees himself as a chandelier 

ew 

In a new series of Interior Design 

Masters, Alan Carr welcomes ten novice 

designers looking for their big break in 

the world of commercial interior design. 

Over eight weeks they will be competing 

to win a collaboration contract with 

a global homeware brand to produce 

their own line of home furnishings. 

Design expert and former editor of Elle 

Decoration Michelle Ogundehin returns 

as the series judge. 

The designers come from all walks of 

life and have very different signature 

styles, from the ‘Victorian Maximalist’ to 

the ‘Elegant Brutalist’ to the ‘Colourful 

Traditionalist’. Each week, either 

working alone or as a team, they are set 

a new challenge as they are given free 

rein to redesign a range of commercial 

spaces across the UK. These include 

turning former nun’s cells into B&Bs, 

revamping activity centres at Chester 

Zoo, transforming Wembley dressing 

rooms and remodelling holiday lodges at 

Blenheim Palace. 

Each week Michelle decides which 

designers have created her ‘Stand Out 

Space’ and which designers will be 

sent home. She is joined by leading 

figures from the world of interior design 

including Abigail Ahern, Kelly Hoppen, 

Sophie Robinson and Mary Portas. 

Welcome back to series 5 of Interior 

P Design Masters. Can you tell us what 

viewers can expect from this series 

and why they should watch it? 

Brilliant designers, exciting locations 

A and eye-popping interior design. The 

show is such a springboard – that’s 

what I love about it. Banjo Beale has his 

own show, Micaela Sharp, Peter Irvine 

and Siobhan Murphy do presenting. 

Molly Coath and Fran Lee have worked 

with the amazing Matthew Williamson, 

and I saw a massive billboard advertising 

Paul Moneypenny’s new wallpaper range 

- felt like such a proud dad. This show 

can change your life. 

P 

How is it to be reunited with 

Michelle Ogundehin? 

Love her. People think we are chalk 

A and cheese but we have such a giggle 

on the show. Plus, you learn so much 

about interior design from her. Every day 

is a school day with Michelle. 

P 

Can you tell us a bit more about the 

designers taking part this year? 

The key to the show success is the 

A designers, it’s getting the right mix, 

not just of personalities but design 

styles. This year does not disappoint: 

we have quirky designers, serious 

designers but the one thing they have in 

common is that they are designers who 

are just starting out. On this show you 

always think that you’ve seen everything 

and then a designer comes along with 

something so uniquely beautiful, or in 

some cases hideously awful, but you are 

always surprised whether in a good way 

or bad! 

In your opinion, is there a common 

P design faux pas which designers 

tend to make, that you have seen in 

this series or across all series of Interior 

Design Masters? 

The most common faux pas is when 

A the designers forget the client and 

just do what they want to do. The 

client wanted high end luxury, but you 

like lime green and fuzzy felt so you 

decided to pop that on the wall instead 

- its madness! The amount of times we 

see this on the sofa and Michelle ends 

up telling them ‘It’s not about you!!’. 

Obviously, it makes great telly when these 

designers do it their way but we do end up 

with some unhappy clients. 

When you are with the designers as 

P they are working on their project, do 

you ever get the urge to get involved 

or give your opinion? 

I have to bite my tongue so badly, 

A but then I do have the worst poker 

face, so I end up saying it anyway. 

The series has been going on so long now 

that I think the designers can tell whether 

I like it or not. They’ll say ‘you hate it 

don’t you’ and I have to come clean. But 

in my defence if I LOVE a design I will 

PRENEUR WORLD 39

The Designers (L-R): Roisin, Ash, Domnall, Francesca, Hannah, Sheree, Benat, Anthony, Matt, Jess 

gush accordingly. 

Michelle and the guest judges 

P are the experts in their field, 

but do you ever find that 

their final decision at the end of 

each episode doesn’t match your 

favourite design? 

Sometimes I am shocked and 

A think Michelle and the guest 

judge got it wrong. But then 

that’s what separates this show 

from a lot of others as Michelle 

will so eloquently say why it was 

wrong and then you go ‘oh I see’. 

The show is fair, no one stays in 

because their nan’s not well or 

they didn’t get a Christmas present 

as a child, it’s whether they follow 

the brief. A designer will create 

a stunning room but if the client 

didn’t want that and asked for 

something different, you fail the 

task, then you will be on the sofa. 

That’s interior design - client is 

king. 

P 

What sparked your interest 

for interior design and what 

do you love about it? 

I wasn’t interested in interior 

A design when I started, I loved 

the show don’t get me wrong, 

but I was a bit ‘it’s only some 

wallpaper - get over yourself’. 

But, as the series went on and 

I saw more and more designs I 

realised, and I know this sounds 

pretentious, the power of colour 

and space! Plus, you have to 

remember, with BBC One’s The 

Italian Job with Amanda Holden 

I was renovating our little house 

in Italy doing what the designers 

were doing back home. I was 

upcycling, finding wallpapers, 

tiling, panelling - on a budget 

too. But they didn’t have Amanda 

bossing them about!!! JOKE!!! 

P 

Do you have a style you take 

inspiration from for you 

home? 

Love bold tiles, the brighter 

A the better. I have quite 

eclectic taste, hate rooms 

with nothing in them, where’s 

the life? Do you even live in this 

room?! 

P 

In your opinion, can good 

interior design have a positive 

effect on how people feel? 

Yes definitely, that’s the one 

A thing I’ve learnt from this 

show - interior design can 

affect you mentally, whether that’s 

spatially or with colour. We all 

have a favourite pub or cafe that 

we love to go to, and you probably 

love it so much because of the 

design and you don’t realise it. 

The comfy sofas that give you a 

good view to people watch, the 

cosy banquette with the plush 

velvet makes you feel relaxed, the 

lighting gives off an intimate glow 

and you can chat with your friends 

in a soothing environment. Even if 

you don’t like interior design you 

actually do - you just don’t know 

it! 

How do you think this series 

P will inspire the British public 

with their own interior design 

ideas? 

It’s all accessible, it’s all 

A within reach, it’s all on a 

budget, there are no excuses. 

The only thing holding you back 

is your imagination. None of the 

stuff is high end, they make it look 

high end. If it can inspire me to 

go to a car boot sale on a Sunday 

morning, it can inspire you. 

From your personal 

P experience, if you were to 

give a word of advice to 

those viewers wanting to design 

or redesign their home or a room, 

what would you tell them? 

Be confident. Go for it. I got 

A these bright teal tiles for my 

kitchen, I thought sod it, let’s 

have a bit of colour, best thing I 

ever did. It’s a talking point when 

people come into my home. 

P 

If you were an element of 

design, what would you be 

and why? 

I would be a chandelier, 

A elegant, never out of style 

but if you get too close - I get 

shady!!! 

Interior Design Masters with 

Alan Carr is on BBC One and 

BBC iPlayer 


Alan Carr and Michelle Ogundehin 

PRENEUR WORLD 41

expert 

advice 

How To Choose the Perfect 

Scent For Spring 

As the season changes and temperature 

warms, ARRAN Sense of Scotland’s Head of 

Fragrance, Robin Fisher explains how to choose 

your perfect Spring scent and the ins and outs of 

2024’s fragrance trend – scent layering 

ROBIN FISHER 

PICKING YOUR FRAGRANCE 

STRENGTH 

It’s easy to be unsure of the 

differences between an Eau de 

Parfum (EDP) and Eau de Toilette 

(EDT), one thing to remember is 

both products will have the same 

scent notes, the difference lies in 

the concentration. 

EDP is the stronger of the two, 

with a higher percentage of 

perfume oil, around 12-18%, 

creating an intensified, longlasting 

scent that continues to 

delight for around 4-5 hours, great 

for evening wear. EDPs are a little 

more expensive because of the 

higher levels of perfume oil but the 

intensity and longevity make them 

a great choice. 

For a delicate scent that offers a 

lighter feel, the EDT is a pleasure. 

Featuring a slightly lower perfume 

oil percentage, around 8-12%, it 

creates a luxurious everyday scent, 

without being too overbearing. 

FRAGRANCE LAYERING 

Fragrance layering is one of the 

hottest trends for 2024, seeing 

shoppers build a scent with a 

variety of different products. 

If choosing a layered approach, 

this can increase the longevity 

of an individual scent by linking 

products with the same scent. 

Why not focus this scent across 

your entire routine with bath and 

shower products to start, locking 

in moisture with the matching 

body lotion and finishing with a 

spritz of perfume. Perfect if you 

love a particular scent and want 

to enhance the overall fragrance 

experience. 

THE DIFFERENCE BETWEEN 

NOTES 

To fully take advantage of 

fragrance layering, it’s important 

to pay attention to the notes. Top 

notes are the initial scent so should 

remain soft and delicate and help 

to shape the fragrance’s story. 

Light top notes are ideal, and 

scents of jasmine and grapefruit 

work beautifully. 

Sitting at the fragrance centre are 

the heart notes, which last around 

20 to 60 minutes and makes up 

70% of the full fragrance scent. 

Rose, lily and orange blossom are 

perfect options for heart notes as 

they work to prolong the top notes 

while introducing new scents to 

enhance the overall experience. 

Base notes form the foundation of 

the fragrance and tend to be rich 

and long-lasting aromas such as 

musk, vanilla or sandalwood. Base 

notes sink into the skin and last up 

to a few hours. 

CHOOSING YOUR FRAGRANCE 

With so many options on the 

market, it can be overwhelming to 

pick out a new scent however, we 

often see people gravitate towards 

two different scent categories: 

sweet and fruity fragrances which 

are ideal for everyday wear or 

floral and fresh fragrances with 

delicately balanced layers of 

scent that refresh. I’d recommend 

ARRAN’s Fragrance Trio Set 

(£45 - pictured above) as a perfect 

option for those who want to try 

out different fragrances. 

ABOUT ARRAN 

ARRAN Sense of Scotland creates 

luxury bath, body and home 

fragrance collections inspired 

by and proudly made on the 

Isle of Arran. For three decades, 

the family-run company has 

been creating vibrant, evocative 

scents using the mineral-rich 

waters of their island home. 

From the floral & fresh Imachar 

and the sweet & fruity Glen Rosa 

Eau de Toilettes to the sensual 

After The Rain Eau de Parfum, 

you can discover the full ARRAN 

Sense of Scotland fragrance 

collection at arran.com 


1 

2 

Scents of Spring 

3 

5 

6 

4 

7 8 

1. Soeder Grapefruit Natural Soap 500ml €43.95 and 1L Refill €64.95 from soeder.ch 

2. The Savile Row Company Mayfair Eau de Parfum £52 from Freemans 

3.Clean Living Cashmere & Black Amber Reed Diffuser £37.99 from cleanlivingint.com 

4. ARRAN Sense of Scotland After The Rain Home Fragrance Gift Set, £40 from arran.com 

5. Da Lapa Orange Blossom and Juniper 220g Candle £36 from dalapahandcrafted.com 

6. Spritz Wellness Relax Candle £28 from spritzwellness.com 

7. Little Village Candles Waterlily & Sea Salt Classic Candle £24 from littlevillagecandles.com 

8. Bespoke London Eau de Parfum - Jasmine & Chocolate Berries, Bergamot & Rose Musk, Mandarin Praline 

& White Flowers, Spiced Pear & Warm Amber £9.99 each from Superdrug 

PRENEUR WORLD 43

How To Create The Perfect 

Home Office Space 

Nicolene Mausenbaum 

Interior Designer Specialising In Holistic Design 

The hybrid work revolution and 

flexibility are key factors in the 

current and foreseeable future 

workscape, and the significant 

increase in employee satisfaction 

and boosted productivity seen 

from hybrid work situations 

has confirmed the benefits of 

this former temporary measure. 

Many employees experience an 

improved work-life balance, and 

the decrease in daily commutes 

is a cost-saver for them and 

has beneficial effects on the 

environment, too. Employers 

also benefit from a reduction in 

running costs and a decreased 

need for large real estate 

footprints. 

Best of all, they are now open 

to offering their employees the 

ideal work environment that 

suits their working style, and if 

you’re fortunate enough to be a 

hybrid worker, it’s time to invest 

in yourself by properly setting up 

your home office. 

Here are some key insights and 

professional tips for ensuring you 

set up your perfect home office 

space. 

LOCATION 

Identify the ideal space in your 

home for your workspace. 

Consider things like good 

ventilation, positions of power 

points, easy access to your desk, 

and a lack of obstructions and 

interference when you need peace 

and quiet to work. 

If possible, consider having a 

wall behind your chair- amongst 

other uses, this can help to 

screen off the daily activities and 

possible interruptions from other 

household members. You can learn 

a lot about people by observing 

how they show up in their daily 

environment- and you’re wanting 

to create a professional impression 

of you and your company’s 

brand online. Not only will you 

feel more confident when you 

know you look your best in your 

professional space, your clients 

and colleagues will know that you 

mean business. 

How do you feel about the 

space? Can you envision yourself 

working there for most of the day? 

You need to be happy and 

productive in this space, so you 

need to be sure it works for you 

and your unique requirements. 

LIGHTING 

Lighting is a critical element 

to be considered when creating 

your spaces and can affect the 

overall mood, functionality, and 

aesthetics of a space- as well as 

promote a sense of well-being. 

When considering the quality of 

lighting in your space, you need 

to think about the types of tasks 

you perform in your daily work 

routines. Most people would need 

good general (ambient) light, with 

additional task lighting like a desk 

and floor lamp. If you’re attending 

Zoom meetings, add a ring light 

directly behind your computer 

screen to ensure that your face is 

evenly lit. 

Not only should you consider 

the artificial lighting, but also 

the natural lighting available in 

your future work space. Natural 

light can help improve your 

mood, energy levels, and focus, 

which can increase productivity 

and reduce fatigue. Exposure 

to natural light during the day 

can help regulate your natural 

circadian rhythm, which can 

improve the quality of your sleep 

at night. Natural light can also 

help stimulate your brain and 

promote creativity, which can be 

especially beneficial for tasks that 

require imagination and problemsolving. 

By maximising the use of 

natural light in your home office, 

you not only reduce your reliance 

on artificial lighting but also save 

on energy costs. 

CLEAR THE SPACE 

So now you’ve identified the 

perfect spot, but before you create 

your perfect home office, you 

need to have a clean canvas to 

work with. 

This might mean that you need to 

declutter your existing space or 

organise it to accommodate your 

new work area. If you haven’t 

looked at or used an item in the 

past 6 months, you might need to 

consider repurposing it, donating 

it, or selling it! Make a fresh start 

and allow yourself the grace to get 

comfortable in your new space. 

MAKE IT YOUR OWN 

Changing the colour of your 

environment is one of the most 

affordable and easiest ways 

to influence your mood, your 

productivity, and your general 

well-being, so to create impact, 

include accents of colour on the 

walls and floors of your home 

office. A feature wall can be 

created by painting a wall an 

accent colour of your liking or by 

installing a vibrant wallpaper of 

your choice. 

Did you know that studies have 

shown that green can enhance 

reading ability? Plants and the 

colour green are very relaxing 

psychologically. When the brain is 


elaxed, the body tends to follow. 

Blue is good for calm, focus, and 

concentration. 

Red has been found to enhance 

attention to detail. 

Orange is thought to be 

welcoming and mood-enhancing, 

improving neural functioning. 

Yellow increases creativity, 

attention, and positivity. 

Always a personal choice, colour 

preference is unique to everyone. 

Take the time to select some of 

your favourite shades of paint 

swatches, and just before you’re 

willing to take the plunge, buy one 

or two paint samples from your 

local paint supplier. Be sure to 

paint large squares of the samples 

on your chosen feature wall and 

let them dry for a few hours. 

Observing the samples at different 

times of the day, with or without 

the lights on, should help you 

choose your ideal shade. 

FURNITURE 

Choose furniture that fits, and 

always consider that it’s not a 

case of one-size-fits-all. Furniture 

should be functional and ideally 

aesthetically pleasing, and you 

should choose furniture that 

mirrors your own style, regardless 

of trends. This will help you create 

a space you love to be in; even 

home offices do not need to look 

overly corporate. 

In addition to desking, you need 

a quality, comfortable seating 

solution for your unique working 

requirements, helping you glide 

through your workday with ease. 

True ergonomic office chairs 

provide lumbar support that 

allows your back, neck, shoulder, 

and pelvis to rest comfortably 

while you work. These chairs 

should be height-adjustable and 

let you customise the height of the 

seat and arms to reach a position 

perfect for you. 

Ergonomic comfort is essential 

to your long-term well-being and 

productivity. Studies have shown 

that bad seating and poor desk 

posture can lead to debilitating, 

permanent injuries that sometimes 

even lead to surgery. It’s worth 

your while to consider investing in 

a decent chair. 

FINAL TOUCHES 

If you’re wanting to add to your 

painted accent wall or if you 

simply don’t have the budget to 

paint, a gallery wall is a wonderful 

way to create an interesting 

backdrop or feature wall in your 

space. 

Do you have a favourite quote, 

picture, or art print? Your interior 

should inspire you, and what 

better inspiration than the images 

and items that bring you joy or 

take you back to a special time 

and place? 

You could choose a more uniform 

selection of frames or create a fun 

eclectic look by using a variety of 

frames, art, and photographs. If 

you like changing up your décor 

often, consider using floating 

display shelves in combination 

with frames that are hung on the 

wall. You can then change up the 

items that are displayed on the 

shelves to add variety and keep 

things fresh. 

If you’re an entrepreneur, this is 

a perfect opportunity to display 

your unique branding on the wall 

behind you, particularly if you are 

a service-based business. 

Your home office is your personal 

space where you get to do 

what you do best, so it’s a good 

idea to afford yourself the best 

environment you can manage. 

After all, you deserve it! 


Nicolene Mausenbaum has worked 

for many years as an interior 

designer on both commercial 

and residential projects. She 

specialises in holistic design, 

considering the wellness of the 

mind, body and soul. 

Nicolene combines the practices 

of biophilic design, colour 

psychology, human biology and 

ergonomics in her designs. Her 

holistic designs incorporate not 

only the physical elements of 

the space such as lighting and 

furniture, they also incorporate 

the emotional and spiritual 

aspects, such as the energy flow 

and the connection to the nature of 

the space. 

Find out more at dezyna.com 

PRENEUR WORLD 45

Kitchen Companions 

CULINARY EMPOWERMENT 

Hokan 

This set of three Hokan Bowls feature innovative, 

sustainable, stylish, stoneware bowls with lids 

that are completely oven, microwave, freezer 

and dishwasher safe. For a sustainable, BPA-free 

household, Hokan offers a unique alternative to 

storage solutions with potential harmful pollutants. 

Stoneware is dense pottery fired at high temperatures 

making it non-porous and, consequently, odour and 

stain free. Which can’t be said of plastic alternatives. 

The bowls heat evenly and retain heat efficiently. 

Cooking and baking with the lid on keeps moisture 

in and the temperature stable. Taking the lid off 

allows the top surface area to crust or brown. The 

range is perfect for all one-pot wonders. 

A set of 3 Hokan bowls in Sea Green is 

£80 from hokanbowls.com 

Yvonne Ellen 

Elevate sushi night with the Yvonne Ellen Sushi Plates with Dip Bowls Set. 

This set of 2 sushi plates and dip bowls is the perfect way enjoy a spicy tuna 

roll or some prawn nigiri with a fellow sushi lover. The ‘under the 

sea’ illustrations fill the pastel pink and green plates and match up 

perfectly on the dip bowls. Classy gold edges make this sushi set the 

perfect gift for someone special or the ideal indulgence for you at 

home. The set costs £40 from yvonneellen.com 

KitchenAid 

The new KitchenAid Cast Iron Collection is the perfect combination of durability, 

style and performance. Made of high-quality enamelled cast iron that maintains and 

holds heat extremely well, the range is perfect for searing, browning, frying, slow 

cooking and long simmering. It’s suitable for all cooking hobs, including induction, 

and is oven safe (up to 260°C). Designed with elegant details such as a stainless-steel 

‘KitchenAid since 1919’ lid knob, it also features ergonomic handles for a secure 

grip and easy transportation from the kitchen to the table. KitchenAid Cast Iron is 

naturally PFAS-free, metal utensil safe for intensive daily use and easy to clean. 

The Cast Iron Casseroles come in three sizes 3.3L, 5.2L & 5.6L for £160, £200 & 

£220 respectively from hartsofstur.com 

FinaMill 

Fall in love with freshly-ground spices again with FinaMill’s award-winning patented electric grinder! 

With its interchangeable pods, it’s a brilliantly easy way to grind spices, regardless of whole spice shape, 

size and hardness, and keep spice flavours distinct. Available as the Classic Battery (£49.95) or the new 

Rechargeable USB (£69.95 – pictured), both come with two PRO Plus Spice pods for everyday and oily 

spices like peppercorns, sea salt and seeds like coriander, cumin and dill. You 

can buy separate MAX pods (£12.95 each) for dried herbs and large spices 

like allspice, dried basil and coffee beans. Available from finamill.co.uk

KitchenAid 

The new KitchenAid Variable Temperature 

Kettle has an ample 1.7L capacity, a stainlesssteel 

single wall interior and non-drip spout. 

The Variable Temperature Control quickly, 

and quietly, boils water from 50°C to 100°C. 

There’s also a removable, washable limescale 

filter for easy cleaning and the 360° swivel 

base and hinged push button lid. 

The new KitchenAid 2-Slice Toaster has 

extra wide slots for pre-sliced, artisan and 

homemade breads of varying sizes and 

widths, there’s also a handy high-lift lever 

and seven toasting shades to ensure you get 

the toast, just the way you want it, every time. 

The KitchenAid Variable Temperature 1.7L 

Kettle and 2-Slice Toaster are £179 each from 

kitchenaid.co.uk available in Matte Black, 

Stainless Steel, Pistachio, Almond Cream and 

Empire Red. 

Preneur 

World Has 

You Covered 

This Spring 

Must-Have Kitchen Essentials For 

Those With The Preneur Mindset 

Nordic Ware 

Bring on the spring and summer 

vibes with this Strawberry 

Patch Bitelet Pan from heritage 

bakeware brand Nordic Ware. 

This gorgeous pan creates 19 fun 

size strawberry shaped cakes for a 

fun take on strawberries & cream. 

Perfect for sharing at themed 

parties or just for casual fun! 

£63 from divertimenti.co.uk 

PRENEUR WORLD 47

Hot Trends At Home 

Richard Eaton, Design Director at Denby, shares his predictions for 

the biggest trends to watch for in the home and food sectors 

We’ll have a slightly different approach to interiors 

in the new year. Our homes will still be places that 

bring us joy and satisfaction, but we’ll be taking on 

a more ‘make do and mend’ mindset. Upcycling and 

DIY are on the agenda for many, while new pieces 

will enter our homes in the form of small luxuries. 

Whether it’s a new addition to your existing 

tableware set, a new vase, throw pillow, or a fresh set 

of glassware, small touches like these will transform 

your home for less. This is largely why we’re seeing 

lots of neutral colours circulating right now. From 

fresh creams and beige tones through to stone grey 

and pale shades of green, these hues are easy to 

mix and match to create a peaceful and cohesive 

environment. 

SPA KITCHENS 

Neutral, organic hues have long been a popular 

option for kitchens. Going into 2024, we’ll be taking 

this to the next level, incorporating natural materials 

to create a more rustic and serene space. Think of 

this trend as a combination of the clean and cosy 

‘vanilla girl aesthetic’ and ‘nature luxe’ trend, both of 

which were popularised this year. Taking inspiration 

from the pared-back luxury of spa décor, the kitchen 

will become a space for relaxation, reflection, and 

rejuvenation. 

Neutral colour palettes will form the basis of this 

trend, with stony grey, cream, and serene cashmere 

tones being a popular choice for cabinetry. In fact, 

Google searches for ‘cashmere kitchen cabinets’ are 

up 60% over the past 12 months. Meanwhile, the 

expert trend predictors over at Dulux have selected 

a delicate cashmere tone, Sweet Embrace, as 2024’s 

Colour of the Year. Combine these neutral tones with 

deeper, cosy hues like chocolate brown and sage 

green and incorporate plenty of organic wooden and 

stone textures to give your kitchen the spa makeover 

it deserves. 

Ceramics are an easy way to inject the spa trend into 

your home. Choose rustic, neutral tableware which 

will help you get this look and can be effortlessly 

mixed with your current collection for timeless 

appeal. 

JAPANDI MAKES A COMEBACK 

While Japandi first entered the trend sphere back 

in 2021, this seamless blend of Japanese and 

Scandinavian design briefly fell from our radar, 

but it’s back just in time for 2024. Over the last 12 

months, Google searches for ‘Japandi’ are up 104%. 

This look is somewhat similar to the spa kitchen 

trend we’re currently seeing, with a focus on organic 

materials and earthy tones like cream, grey, and 

brown. 

Where this look really stands out is its sustainability. 

Organic, contemporary styles bring nature indoors 

while second-hand furniture pieces add character and 

charm to a space. 

MAXIMALISM STAYS STRONG 

There’s something for everyone in 2024 and 

although we’re seeing plenty of minimalistic styles, 

maximalism is also here to stay. The antithesis of 

Scandi and Japandi trends, maximalism is all about 

breaking the ‘rules’ of interior design, with plenty of 

colour, contrasting patterns, and decorative elements 

on display. What makes maximalism such an 

attractive style is its focus on joy and individuality, 

letting creativity run free. Google searches for 

‘maximalist décor’ were up 100% in the past 12 

months as interiors fans continue to add some extra 

colour and fun to their spaces. 

UPLIFTING COLOUR 

Joy will be the biggest focus for interiors in 2024 

and colours will be a major factor in this. Alongside 

serene colour palettes, expect to see rich, earthy 

shades that uplift a space and add cosiness. 

Mood-lifting colours like blues, greens, pinks, and 

reds will feature predominantly in our interiors in the 

new year. The kitchen in particular will see a colour 

refresh, as earthy greens take the spotlight. Google 

searches for ‘dark green kitchen cabinets’ saw a 50% 

uptick over the course of 2023, while Graham & 

Brown have named Viridis, a warm and muted green, 

as their Colour of the Year for 2024. 

OLD MONEY REIGNS SUPREME 

2023 was all about quiet luxury. A minimalistic 

design trend that focused on subtle, timeless décor 

and neutral tones, ‘quiet luxury’ saw a 400% 

increase in Google searches over the past 12 months. 

However, there’s a new version that’s slowly taking 

over the spotlight: the old money aesthetic. With a 

160% increase in searches throughout 2023, interior 

design enthusiasts are looking for ways to make their 

spaces more luxurious. 

While it might initially sound strange for this style 

to be trending right now, it’s actually the perfect 

look. We’re all searching for small ways to inject 

a bit of luxury into our everyday lives, and the old 

money style is all about creating a timeless finish 

using existing pieces. This aesthetic gives the 

illusion of your décor being passed down through the 

generations. Old money interiors are intentional and 


RICHARD EATON 

personal, so whether you decorate with the furniture 

you already have, upcycle old pieces, or thrift secondhand 

items, this look is the perfect choice for 2024. 

Blue and white are a specific focus for the old money 

trend, but you can choose other ‘historic’ tones that 

match your existing pieces, such as deep burgundy or 

forest green. 

CLASSIC DISHES 

We’re looking back to the classics in 2024 as we 

find ways to refresh our old home comforts. Google 

searches for ‘coq au vin recipe’ in particular have 

increased by more than 5,000% in the last 12 months, 

while searches for ‘eton mess’ were up 180%. Dishes 

that can be thrown together in one cast iron pot will 

be the main focus. These recipes will be more about 

authenticity than style, although it’s likely we’ll 

also see classic recipes get a new spin. Think fusion 

dishes and vegan and vegetarian alternatives. 

RELAXED DINNERS 

The popularity of one-pot meals is just a small part 

of a bigger focus on relaxed dining. Easy, healthy 

meals will be at the forefront next year, which makes 

the Mediterranean diet a key trend for 2024. Google 

searches for ‘Mediterranean diet recipes’ are up 50% 

over the last 12 months with more and more people 

searching for flavoursome, relaxed, and simple dishes 

to suit a health-conscious lifestyle. Similarly, Google 

searches for ‘flat bread recipes’ are up 140% over the 

past year, showing the trend towards casual and easy 

dining and dishes made for sharing. 

MINIATURE DESSERTS 

If you’re looking for a new way to serve up your 

classic desserts, 2024 is all about the miniatures. 

Mini cakes in particular are growing in popularity, as 

Google searches for ‘bento cake’ are up 196% while 

‘what is a bento cake’ has seen a 300% increase in 

searches. Named after Japanese lunchboxes (bento 

boxes), these cute and pretty desserts are singleserving 

cakes that are decorated like full cakes and 

are small enough to fit into a bento box (hence the 

name). Think of these as an evolution of mug cakes 

and cupcakes. 

PRENEUR WORLD 49

Food & Drink 

From spring recipes to tasty tipples, 

we’ve got you covered this season! 

Greek Lamb with Orzo 

Entertaining doesn’t have to equal stress. This Greek 

Lamb with Orzo and Apricot & Ginger Chutney is a 

spruced up one-pot wonder that’s perfect for people with 

little time for preparation. Serves 4-6 people with 3 hours 

of prep and cook time. 

Heat the oven to 180°C/fan 160°C/gas 4. 

Add a tbsp of olive oil to a large, oven and hob friendly 

casserole dish and heat until hot. Brown 1kg boned 

shoulder or leg of lamb cut into 4cm cubes. Turn the 

heat down and then add 2 medium onions (sliced), 1 tbsp 

chopped fresh oregano (or 1 tsp dried), ½ tsp ground 

cinnamon and another tbsp of olive oil. Stir well. 

Pop into the oven uncovered for 45 mins, stirring halfway. 

Remove from the oven, add 400g can of chopped 

tomatoes, 270g jar of Tracklements Apricot & Ginger 

Chutney and 500ml hot chicken or vegetable stock, stir 

then cover tightly and return to the oven for 1½ hrs, until 

the lamb is very tender. 

Stir in 400g of orzo. Cover again and cook for a further 

20 mins until the orzo is cooked and the sauce thickened. 

Stir halfway through. 

Serve with freshly grated Parmesan, green veg or a mixed 

salad. 

Tracklements chutneys are available from 

fine food delis and farm shops nationwide 

and tracklements.co.uk 

50 PRENEUR WORL! www.preneur-world.com 

Cauliflower Pakoras 

Traditional Indian cauliflower pakora (gobi pakora) are 

super quick to make for a tasty starter or party snack. 

For the raita, mix 6 heaped tbsp plain Greek yoghurt, 

a handful of chopped coriander and 2 heaped tbsp 

Tracklements Indian Mango Chutney. Season with sea 

salt and freshly ground black pepper to taste. Chill. 

In a large bowl, add 150g gram (chickpea) flour, ½ 

tsp baking powder, 2 tsp ground cumin, 2 tsp ground 

coriander, ½ tsp ground turmeric, a generous pinch 

cayenne pepper and ½ tsp sea salt. 

Stir gently to mix and get rid of any lumps. Slowly 

whisk in 175ml cold water, until you have a smooth 

batter. Add a little more water if necessary – different 

brands of gram flour will vary in how much they 

absorb but err on the side of “thicker”. 

Add 800g bite-size cauliflower florets to the batter 

making sure they are thoroughly coated. 

Turn the air fryer to 180°C and arrange the coated 

florets on parchment paper in the air fryer basket. 

Air fry for 10-12 mins. 

Gently toss them and air fry for a further 2-3 mins until 

crisp. Serve piping hot with the raita for dipping.

Mapmaker’s Coastal Spiced Rum has notes of 

banana, toffee and salted caramel, with a light 

peppery spice and delicious long lasting salinity. 

£35 from dunnetbaydistillers.co.uk 

Lancaster Spirits Company Triple 

Distilled Vodka has hints of chocolate 

& bread with a silky smooth finish. 

£38 from lancasterspirits.co.uk 

Havana Club Selección de Maestros 

Rum has notes of pecans, cocoa, coffee 

and spices with a smoky oak finish 

£56.36 from masterofmalt.com 

Holy Grass Vodka has a distinct herbaceous 

flavour with a creamy smooth finish. It’s 

both sippable or perfect in cocktails. 

£35 from dunnetbaydistillers.co.uk 

PRENEUR WORLD 51

Easter Gift Guide 

2 

6 

1 

5 

4 

10 

3 

9 

8 14 

7 

13 

1. Baileys Salted Caramel Easter Egg £8 at Ocado and selected retailers | 2. Baileys Strawberries and Cream Easter 

Egg £8 at Ocado and selected retailers | 3. Guinness Rugby Ball Easter Egg £8 at Sainsbury’s, ASDA and Ocado 

| 4. Divine Dark Chocolate with Raspberry Flat Egg £5 at Waterstones, Oxfam, Divine Webshop, Amazon and 

independent stores nationwide | 5. Divine Milk Chocolate with Caramel & Crunch Flat Egg £5 at Waterstones, 

Oxfam, Divine Webshop, Amazon and independent stores nationwide | 6. Divine Limited-Edition Joyful Hot Cross 

Bun Bar £4.50 at Waterstones, Oxfam, Divine Webshop, Amazon and independent stores nationwide | 7. Lindt 

GOLD BUNNY Salted Caramel Easter Egg £10 available nationwide | 8. Lindt LINDOR Raspberry & Cream 

Easter Egg £12.50 at Asda and Lindt Chocolate Shops | 9. Lindt LINDOR 70% Dark Chocolate Easter Egg £12.50 at 

Sainsbury’s, Tesco, Waitrose, Amazon, Ocado and Lindt Chocolate Shops | 10. Tony’s Chocolonely Milk Chocolate, 

Caramel & Sea Salt Easter Egg £10 at Waitrose, Sainsbury’s, Asda and Ocado | 11. Tony’s Chocolonely Egg-stra 


12 

18 

11 

17 

16 

22 

15 

21 

20 

24 

19 

23 

Special Chocolate Eggs Mixed Pouch £4.99 at Waitrose, Sainsbury’s, Tesco, Coop, Morrisons and Ocado | 12. 

Ombar Coco M’lk Easter Egg £8 at ombar.com | 13. Ombar Oat M’lk Chocolate Easter Egg £8 at ombar.com | 14. 

HAPPi Oat M!lk Chocolate Salted Honeycomb Easter Egg Bar £6.50 at Waitrose, Amazon and happichoc.com | 

15. HAPPi Oat M!lk Chocolate Salted Caramel Easter Egg £9.50 at Waitrose, Amazon and happichoc.com | 16. 

Just Spices DIY Chocolate Kit £26.99 at justspices.co.uk | 17. Knoops 28% White Hot Chocolate Flakes £10.95 and 

Easter Tube Wrap £1.50 at knoops.co.uk | 18. Pierre Marcolini Easter Bunny Box £16.90 at marcolini.co.uk | 19. 

Booja-Booja Limited Edition Award-Winning Selection Easter Edition Chocolates £14.99 at Whole Foods Market 

| 20. Farhi Milk Chocolate Praline Foiled Eggs £20 at farhi.co.uk | 21. Lily O’Brien’s Desserts Collection Egg £10 

at Asda & Sainsbury’s| 22. Swizzels Sweet Shop Favourites Tub £5 at most major supermarkets | 23. Two Magpies 

Handmade Truffle Selection Box £14 at twomagpiesbakery.co.uk | 24. Two Magpies Letter Box Brownies £22 at 

twomagpiesbakery.co.uk 

PRENEUR WORLD 53

Destinations 

Lola’s Cupcakes 

A haven of delectable delights, 

Lola’s Cupcakes has over 30 

locations nationwide including 

stores and collection lockers,. 

Renowned for their exquisite 

craftsmanship and mouthwatering 

creations, Lola’s is a much-loved 

destination for cake connoisseurs 

seeking the ultimate sweet 

sensation. 

Step into a world of towering 

treats with Lola’s Tall Cakes, a 

spectacle that leaves guests in awe 

and taste buds tantalized. Among 

their remarkable offerings stands 

the Racing Car Fantasy Tall Cake, 

a masterpiece that promises an 

adrenaline rush of flavour and fun. 

Prepare for a thrill ride of taste 

with Lola’s Racing Car Fantasy 

Tall Cake. Five layers of freshly 

baked vanilla sponge create a 

symphony of sweetness, perfectly 

complemented by vibrant red and 

black buttercream. Adorned with 

sugarpaste wheels and topped 

with a sugar racing track, this 

cake is a feast for the eyes and 

the palate. The inclusion of three 

toy cars adds an extra element of 

excitement, making it a hit with 

children and adults alike. 

Lola’s Cupcakes bake, decorate 

and hand make over 12,000 

cupcakes and cakes every day. 

With a relentless pursuit of 

perfection, their team of bakers 

and decoraters meticulously select 

the finest ingredients and source 

the freshest products to guarantee 

an unparalleled eating experience. 

Whether you’re marking a special 

birthday or simply craving a sweet 

indulgence, Lola’s Cupcakes 

is here to make every moment 

special. 

Prepare to treat yourself and 

the ones you love by heading to 

lolascupcakes.co.uk to find your 

nearest store in London & beyond. 

Check out 

Preneur-World.com 

for restaurant 

reviews & more 

They say that 

London is the 

Food Capital of the 

World. We couldn’t 

agree more! Check 

out these fabulous 

shops & decadent 

restaurants 


Macellaio 

Macellaio, the Italian steakhouse 

owned by Roberto Costa, uses 

only the best and most authentic 

ingredients. 

The Italian famed chef, Lello 

Favuzzi has curated a delicious 

menu across all six Macellaio sites 

across London. The menu uses 

only the finest Italian produce, 

including ethical beef and a 

range of vegetarian staples. Menu 

highlights include Tuna Tartare 

with avocado, spicy mango and 

crispy Carasau bread and the 

Fassona beef carpaccio. Pasta 

lovers with love the authentic 

pastas, including Trofie with 

Genovese pestoand Burrata and 

Ricotta Tortelli. We think you can’t 

go wrong with a classic such as 

Rump Steak & sweet pepper salad. 

macellaiorc.com 

Fish & Bubbles 

Bringing a first of its kind 

to London, Fish & Bubbles 

- a modern Italian seafood 

restaurant and aperitivo bar - 

is now open on Notting Hill’s 

Kensington Park Road. Expect 

gourmet seafood panini and giant 

fritto misto sharing boards, plus 

knock-out negronis and plenty of 

bubbles to boot! Led by Peppe & 

Angelo Corsaro, Fish & Bubbles 

promises a unique dining 

experience capturing the essence 

of life at an Italian seaside. 

Striking the very best deals with 

fishermen, Fish & Bubbles offers 

value-led dining and a genuine 

taste of Italian culture with fresh, 

vibrant and flavoursome dishes. 

It’s the perfect spot for a casual 

lunch by day. In the evening 

it transforms into an intimate, 

relaxed aperitivo bar with prices 

that won’t break the bank. 

www.fishandbubbles.uk 

Shanghai Noir 

Shanghai Noir, a sultry new Indo- 

Chinese brasserie, has just opened 

on the lower ground floor of the 

grade II listed Old Westminster Fire 

Station. This art-deco infused den 

of fire and spice boasts decadent 

décor and opulent furnishings. The 

carefully crafted menus, curated 

by Executive Chef Amit Bagyal 

(previously at Benares and 

Kanishka by Atul Kochhar)and 

Head Chef Velino Goes (previously 

at Kanishka by Atul Kochhar and 

JKS Group), promise a sharp, spicy 

fusion of flavours with dishes such 

as seared black bean scallops; fivespiced 

beef with wild mushroom 

bao; paneer garlic cream mushroom 

bao; devil’s chicken lollipop; 

and green papaya & mango salad. 

www.shanghainoir.com 

Pravaas 

Tucked down a small side street, 

just a two min stroll from South 

Kensington station, Pravaas is 

an intimate 30-cover eatery that 

emanates elegance and boutique 

ambiance. 

Owned by Chef Patron Shilpa 

Dandekar, the menu is an eclectic 

mix of dishes that explore various 

culinary styles she’s acquired 

over the years working alongside 

Sriram Aylur at Michelin-starred 

Quilon and Raymond Blanc. 

Menu highlights include Palourde 

Moilee – an incredible coastalinspired 

dish of clams and 

samphire pakora served in a 

coconut cream that’s been infused 

with red chilli, garlic, ginger, and 

tamarind pulp. 

www.pravaas.com 

PRENEUR WORLD 55

The Red Lion at Hellidon 

Located in picturesque Northamptonshire 

countryside, this charming village pub with 

six guest rooms and adjacent holiday cottage 

offers great food and a cosy retreat from city life 

Nestled on the outskirts of the 

picturesque Northamptonshire 

village of Hellidon, The Red Lion 

exudes the timeless charm of a 

quintessential British country pub. 

Recently refurbished under the 

stewardship of the Freespirit Pub 

family, this hidden gem seamlessly 

blends traditional warmth with 

modern comfort, offering a haven 

for families seeking a memorable 

staycation in the heart of 

Northamptonshire. 

Adjacent to the Red Lion, a 

cosy cottage awaits, beckoning 

guests to unwind in its inviting 

embrace. Ideal for weekend 

getaways with family or a group 

of friends, this charming abode 

accommodates up to four guests. 

With two en-suite bedrooms, a 

well-appointed kitchen, and a 

welcoming lounge/diner adorned 

with snug furnishings, it promises 

a delightful escape amidst the 

tranquillity of the countryside. 

Prices start from £150 per night, 

ensuring an affordable yet 

luxurious retreat. 

At the heart of The Red Lion’s 

gastronomic experience lies 

the culinary expertise of Head 

Chef Miguel Loureiro, hailing 

from the scenic landscapes of 

Portugal. Infusing his menus 

with a delightful fusion of British 

and Portuguese influences, 

Miguel showcases his passion 

for flavourful dishes crafted 

from locally sourced ingredients. 

From the renowned Peri Peri 

chicken wings to succulent steaks 

complemented by an array of 

delectable sauces, each dish 

reflects Miguel’s commitment to 

culinary excellence. 

Surrounded by verdant landscapes, 

The Red Lion at Hellidon offers 

not only a tranquil retreat but also 

serves as a perfect springboard 

for exploration. Nearby, golf 

enthusiasts can tee off at the 

prestigious Hellidon Lakes Golf 

Course, while history buffs 

can immerse themselves in 

the charming market towns of 

Daventry, Southam, Banbury, 

and Rugby, each boasting its own 

unique character and heritage. 

For a glimpse into the region’s 

rich history, guests can venture 

to local landmarks such as the 

majestic Althorp House, steeped 

in centuries of aristocratic legacy, 

or the Tudor manor house of 

Canons Ashby, where time seems 

to stand still amidst its timeless 

architecture. 

Automobile enthusiasts will 

delight in a visit to the British 

Motor Museum, where a 

fascinating journey through British 

motoring history awaits, while 

adrenaline junkies can experience 

the thrill of the Silverstone Circuit, 

home to legendary motorsport 

events that captivate audiences 

worldwide. 

After a day of exploration, return 

to the welcoming embrace of The 

Red Lion, where roaring log fires 

and hearty meals await, promising 

a blissful end to an unforgettable 

day of discovery in the heart of 

Northamptonshire’s countryside. 

Escape the hustle and bustle 

of city life and embark on a 

journey to The Red Lion at 

Hellidon. With its idyllic setting, 

warm hospitality, and exquisite 

culinary offerings, it promises an 

unforgettable retreat for families 

seeking a slice of tranquillity in 

the heart of Northamptonshire’s 

countryside. 

Stockwell Lane, Hellidon, 

Daventry NN11 6LG 

01327 261200 

redlionathellidon.co.uk 


Leading the team are General Managers 

Jane & Jorge who are known for their 

charm and warm hospitality. Whether 

you’re a solo business traveller, family 

with small children or dog owner 

visiting with your furry friend, Jorge & 

Jane will make you feel right at home 

and at ease throughout your whole stay. 

PRENEUR WORLD 57

Family Days Out 

British Motor Museum 

This Easter from 23 March – 14 April, 

the British Motor Museum is inviting 

families to explore some of Britain’s 

fastest cars. The pursuit of speed has 

driven car manufacturers in Britain 

for decades. From sports cars to land 

speed record cars, engineers have 

always been looking to push their 

machines to go faster than ever before, 

to prove their cars are the fastest of all. 

Highlights include Find the Fastest 

Car Trail, Make Your Own Fast Car, 

The Racing Driver Tour and those 

visiting over the Easter weekend 

itself (29 March to 1 April) will be 

able to enjoy a classic Easter Egg 

Hunt. For more information about the 

Museum, please visit the website at 

britishmotormuseum.co.uk 

Bluey at Kew Gardens 

Experience the beloved animated 

series Bluey in real life this Easter at 

Kew Gardens. Families can immerse 

themselves in the charming world 

of Bluey, the lovable six-year-old 

Blue Heeler puppy, and her family. 

Set against the stunning backdrop 

of Kew’s 320-acre UNESCO World 

Heritage Site, families can explore 

the spring blossoms before venturing 

into the Bluey play zone. Here, 3D 

installations and family-friendly 

activities inspired by fan-favourite 

episodes await. Keep an eye out 

for educational panels highlighting 

Australia’s diverse flora and fauna. 

And be sure to capture the magic 

with your camera, as Bluey herself 

will make appearances throughout 

the two-week event. 

For more information, please visit 

kew.org/kew-gardens/whats-on/bluey 


Leeds Castle 

Embark on an Easter adventure 

at Leeds Castle from March 29th 

to April 14th. Join Lady Baillie’s 

playful Great Danes, Boots and 

Danny, on a thrilling treasure hunt 

through the grounds. Solve clues, 

navigate interactive displays, and 

immerse yourself in vibrant Easter 

decorations. Test your skills with 

engaging challenges suitable for all 

ages. Encounter live characters and 

discover treasures belonging to the 

castle’s resident animals along the 

way. For just £2.50 per child, receive 

a trail card and chocolate prize, 

ensuring a rewarding experience. 

Don’t miss out on this remarkable 

quest filled with surprises and 

unforgettable memories. Admission 

prices: Online: Adult (16+) £30 | Child 

£22.50. For more visitor information 

and to book, visit leeds-castle.com 

Natural History 

Museum 

Prepare to be captivated this Spring 

as you discover the weird and 

wonderful ways in which birds have 

survived for over 150 million years 

in the Natural History Museum’s 

brand-new exhibition: Birds: 

Brilliant and Bizarre, opening 24 

May. Created in affiliation with 

the RSPB, the new exhibition is 

the first to focus on our feathered 

friends in over 20 years and will 

raise awareness of the new dangers 

facing birds and empower people to 

take action to protect them. 

For more information on the 

exhibition, please visit nhm.ac.uk 

PRENEUR WORLD 59

The Future of Luxury Holidays 

CAROLINE BARBOUR 

When it comes to the future of 

luxury holidays, it’s clear that 

travellers want fewer crowds and 

lounging beach holidays, and more 

focus on learning new things, 

protecting the planet and being 

near the ocean. 

In a new study commissioned 

by Sunsail to celebrate its 50th 

anniversary, 28% of respondents 

said they had experienced ‘rowdy’ 

tourists spoiling the peace whilst 

on holiday, and 59% said that 

over-tourism would put them off 

visiting a certain country. 

And overcrowding is not the only 

thing on the minds of travellers. 

40% said that what they wanted 

from a holiday had changed 

drastically, or a little bit, over the 

past 5 years, and 1 in 4 said they 

wanted to learn something new on 

a holiday. 

Adventure is what 35-44-year-olds 

are looking for, with 32% ranking 

it in their top three priorities, 

alongside relaxation at 56% and 

fun for the kids at 33%. 

43% of respondents also said they 

think about how close they are to 

the sea/beaches when choosing 

where to go on holiday, but this 

doesn’t mean lounging on the 

beach all day. 

MORE SUSTAINABLE FUTURE 

It’s also clear from the study 

that sustainability is at the 

forefront of the traveller’s mind 

as we look to the future. 68% of 

respondents said it was very or 

quite important that holidays be 

made environmentally friendly, 

and 37% thought that renewable 

energy-powered airports were an 

intriguing concept for future ecofriendly 

travel. 

34% also liked the idea of windpowered 

cruise liners with hydrogenerators 

(powered by water 

instead of fuel to power the cruise 

liner to move in water). 

AI POWERED TRAVEL 

With the very rapid development 

of AI we’ve seen in recent years, 

it’s no surprise that people think 

this will also have a big impact 

on luxury holidays of the future. 

When it comes to where they 

thought travel technology is 

heading, the answers given were 

everything from AI planners 

(16%) and solar-powered or AIpowered 

commercial planes (both 

13%), to commercial space tour 

flights (14%), superfast ships 

(11%), and no air travel at all (5%). 

39% would like to see instant 

translation earbuds in the future 

– that take in the audio from the 

person speaking and translate 

it back into your ear, and 23% 

suggested solar-powered sailboats 

with AI navigation would pique 

their interest. Underwater luxury 

yacht excursions were not far 

behind this, at 14%. 

The survey certainly suggests 

that people are moving away 

from the typical sun lounger 

holiday and are looking for new 

ideas for something a bit different 

to explore the world, with a 

good balance of relaxation and 

adventure – they don’t just want 

one or the other. This could be 

getting off the beaten track to 

avoid the crowds or finding hidden 

gems and places not accessible by 

land. 

It’s also interesting to see how 

sustainable energy and technology 

that focuses on connecting us to 

others, such as translation earbuds, 

is a priority to travellers. 

Advancements in technology, such 

as ease of access to information 

and booking options due to the 

internet, and faster and more 

comfortable modes of transport, 

have changed the way we travel 

exponentially in the past 50 years, 

let’s see where the next 50 take us! 


Caroline Barbour is the UK 

Marketing Manager for global 

yacht charter company Sunsail 

and its sister brand, The Moorings. 

The brands operate a combined 

global fleet of around 700 yachts 

in 20+ destinations around the 

world. 

Find out more at sunsail.com/uk 


Luxury Safari in Botswana 

Celebrating its 50th anniversary, 

located on the Chobe Riverfront 

in the world-renowned Chobe 

National Park, with luxury, 

service, and sustainability at its 

core, Chobe Game Lodge has it 

all. The ultimate haven of peace 

and privacy for 2024, with the 

highest concentration of elephants 

on the planet, Chobe offers visitors 

a stunning, versatile base from 

which to explore the very best 

of Botswana’s most glorious game 

region. 

Owned and operated by Desert 

& Delta Safaris, the stylish, 

five-star lodge set on the banks 

of the Chobe River is the preeminent 

leader in modern luxury 

safari travel. Chobe Game Lodge 

consists of 40 beautifully designed 

and spacious rooms and a further 

four luxurious suites. Every room 

is air-conditioned and has its own 

private terrace overlooking the 

Chobe. Suites have their own 

infinity plunge pools facing the 

river. 

Chobe Game Lodge is a trailblazer 

in female empowerment with 

Chobe’s Angels, Africa’s first allfemale 

professional guiding team. 

Promoting gender equality is at 

the core of Chobe’s philosophy, 

demonstrated in a management 

team that now has some 50% 

female representation, a huge 

accomplishment. The once 

traditional role of tour guide has 

been transformed through gender 

parity, making Chobe Game 

Lodge an example of best practice 

and leadership in the industry. 

Chobe has also changed the face of 

safari transport with their fleet of 

four electric game-drive vehicles, 

the first of its kind in Africa. 

The silent, electric-powered safari 

boats offer an extraordinary 

adventure. A spectacular option 

for discoveries via boat-based 

transport, the safaris take 

advantage of the river frontage to 

bring guests closer to nature than 

ever before. The incredible boats 

are highly manoeuvrable, perfect 

for tranquil cruises with sunsets 

over the horizon and changing 

light on the landscape. As you 

glide silently down the Chobe 

River a mass of wildlife appears 

at the water’s edge to drink. The 

water brings you closer to hippos 

and giraffes as they stretch down 

to take a sip of water. For bird 

lovers, this is the ideal place to see 

swooping fish eagles as they scan 

the water looking for dinner. 

Wildlife also roams in abundance 

during the dry season, and the 

electric safari boats provide guests 

with the chance to gaze at vast 

herds of buffalo congregating 

on the fertile flood plains along 

the Chobe River to drink, bathe, 

and play. There are also frequent 

sightings of lion, African wild dog, 

puku, red lechwe, sable, giraffe, 

and roan antelope. 

Chobe Game Lodge is one of 

Africa’s oldest five-star locations 

offering a versatile getaway that 

combines breathtaking scenery, an 

abundance of wildlife, and loads 

of adventure, with sumptuous 

comfort, unparalleled service, 

and a dedication to eco-travel, 

conservation, and preservation. 

For more information, please visit 

www.chobegamelodge.com 

PRENEUR WORLD 61

Relaxation 

Serving as a gateway to the Sahara, Cenizaro Hotels 

and Resorts’ first desert resort, The Residence Douz 

features 50 villas with terraces that form an intimate 

encampment in the palm grove. Discover an oasis 

of utmost comfort combining modern luxuries with 

timeless elegance, where you can dream peacefully 

under a sky full of stars and experience new depths 

of relaxation. Delight in the infusion of local touches, 

from refined masonry patterned with Tozeur bricks 

to vibrant artworks customised for the resort by 

Tunisian artists. 

In this land of great food influenced by the rise 

and fall of many great empires, indulge in amazing 

flavours that celebrate the African wilderness, Berber 

delicacies and Mediterranean elegance – from 

gourmet cuisine to scrumptious comfort food. 

With a number of UNESCO World Heritage Sites to 

explore, guests are encouraged to venture outside the 

resort by jeep, camel or quadbike and fully immerse 

themselves in the destination. Guest ambassadors are 

on hand to arrange a variety of excursions, from day 

trips to the village of Matmata to a luxury camping 

experience in Tembaine. 

62 PRENEUR WORL! www.preneur-world.com 

The Residence 

Douz, Tunisia 

Experience the adventure of camel rides on the vast 

expanse of golden dunes. Take excursions to ancient 

citadel villages in the mountainous Dahar region, and 

to locations made famous in ‘Star Wars’, including 

the cave-like dwellings of Matmata and the immense 

salt lake of Chott el Djerid, shimmering with mirages 

in the midday sun. Young guests can create their 

own magic carpet moments with extraordinary 

experiences at the Kids Club, including stargazing 

in an observatory, or enjoy culinary and cultural 

activities at the Earth Basket garden and nursery. 

Soothe away the desert heat in the outdoor pool or 

with a few hours at the sprawling Spa by Clarins 

where guests can indulge in professional massages 

and beauty treatments, enjoy a rejuvenating hammam 

experience and bathe in oriental essences. 

Surrounded by the desert’s boundless space and 

beauty, The Residence Douz offers the perfect refuge 

to rest and replenish your spirit. 

For reservations, call +216 31 323 238 or email infodouz@theresidence.com 

or find out more information 

at www.cenizaro.com/theresidence/tunis-dz

Gateway To 

The Golden 

Sahara Sands in 

Southern Tunisia 

Experience a true 

escape from it all 

in a dreamlike 

landscape where 

the desert’s 

resounding silence 

is an elixir for the 

soul 

PRENEUR WORLD 63

On 

LOOKER 

Ryan Thomas 

Claire Sweeney 

Amber Davies 

Torvill & Dean 

Celeb 

Judges 

Lupis arumqui dusc 

Adele Roberts 

Lupis alitatur 

arumqui dusc Ignim 

ullacca ecatqui acid 

esciam, sustius, 

Lou Sanders 

Ashley Banjo 

Hannah Spearritt 

Dancing on Ice 2024 

ITV’s Dancing on Ice returned to our screens this January for season 16 and proved as 

exciting as ever with challenging choreography and hopeful celebrity skaters battling on 

the ice to win the coveted trophy. 

Presented by Holly Willoughby and Stephen Mulhern (who takes over from Phillip 

Schofield), the show saw the return of the judges Ashley Banjo, Oti Mabuse, Jane Torvill 

& Christopher Dean. 


The best show on ice has 

more glitz, glamour & 

spectacular performances 

Greg Rutherford 

Miles Nazaire 

Ricky Norwood 

Celeb 

Skaters 

Stephen Mulhern 

& Holly Willoughby 

Ricky Hatton 

Eddie Edwards 

Oti Mabuse 

Roxy Shahidi 

The celebrity and professional pairings this year were Ricky Hatton MBE and Robin Johnstone, Claire 

Sweeney and Colin Grafton, Hannah Spearritt and Andy Buchanan, Amber Davies and Simon Senecal, 

Greg Rutherford MBE and Vanessa James, Miles Nazaire and Vanessa Bauer, Eddie ‘The Eagle’ Edwards 

and Vicky Ogden, Lou Saunders and Brendyn Hatfield, Ricky Norwood and Annette Dytrt, Adele Roberts 

and Mark Hanretty, Ryan Thomas and Amani Fancy and finally Roxy Shahidi and Sylvain Longchambon. 

Watch Dancing on Ice on ITV1 and ITVX. Catch up with previous episodes on ITV Hub. 

(Photo credit: ITV Plc Picture Desk) 

PRENEUR WORLD 65


W

ith thanks 

This magazine could not be brought to you without 

the inspired creativity from our team, contributors 

and creatives. If you admire the work of any of the 

photographers featured in this issue, see below. 

Cover and Page 22-23: © BBC / MGM / Warner Bros. / James Gourley 

Page 2-3, 4-5, 8-9, 66-67: © Subbotina Anna / Adobe Stock 

Page 10: © Nobilior / Adobe Stock 

Page 14, 17: © HTM Television for ITV/ITVX 

Page 24-25: © BBC / Naked 

Page 38, 40, 41: © BBC / Darlow Smithson Productions / Steve Peskett 

PRENEUR WORLD 67

Check out the latest reviews & features at 

www.preneur-world.com

Preneur World March 2024

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