Preneur World March 2024

expert
advice
How To Choose the Perfect
Scent For Spring
As the season changes and temperature
warms, ARRAN Sense of Scotland’s Head of
Fragrance, Robin Fisher explains how to choose
your perfect Spring scent and the ins and outs of
2024’s fragrance trend – scent layering
ROBIN FISHER
PICKING YOUR FRAGRANCE
STRENGTH
It’s easy to be unsure of the
differences between an Eau de
Parfum (EDP) and Eau de Toilette
(EDT), one thing to remember is
both products will have the same
scent notes, the difference lies in
the concentration.
EDP is the stronger of the two,
with a higher percentage of
perfume oil, around 12-18%,
creating an intensified, longlasting
scent that continues to
delight for around 4-5 hours, great
for evening wear. EDPs are a little
more expensive because of the
higher levels of perfume oil but the
intensity and longevity make them
a great choice.
For a delicate scent that offers a
lighter feel, the EDT is a pleasure.
Featuring a slightly lower perfume
oil percentage, around 8-12%, it
creates a luxurious everyday scent,
without being too overbearing.
FRAGRANCE LAYERING
Fragrance layering is one of the
hottest trends for 2024, seeing
shoppers build a scent with a
variety of different products.
If choosing a layered approach,
this can increase the longevity
of an individual scent by linking
products with the same scent.
Why not focus this scent across
your entire routine with bath and
shower products to start, locking
in moisture with the matching
body lotion and finishing with a
spritz of perfume. Perfect if you
love a particular scent and want
to enhance the overall fragrance
experience.
THE DIFFERENCE BETWEEN
NOTES
To fully take advantage of
fragrance layering, it’s important
to pay attention to the notes. Top
notes are the initial scent so should
remain soft and delicate and help
to shape the fragrance’s story.
Light top notes are ideal, and
scents of jasmine and grapefruit
work beautifully.
Sitting at the fragrance centre are
the heart notes, which last around
20 to 60 minutes and makes up
70% of the full fragrance scent.
Rose, lily and orange blossom are
perfect options for heart notes as
they work to prolong the top notes
while introducing new scents to
enhance the overall experience.
Base notes form the foundation of
the fragrance and tend to be rich
and long-lasting aromas such as
musk, vanilla or sandalwood. Base
notes sink into the skin and last up
to a few hours.
CHOOSING YOUR FRAGRANCE
With so many options on the
market, it can be overwhelming to
pick out a new scent however, we
often see people gravitate towards
two different scent categories:
sweet and fruity fragrances which
are ideal for everyday wear or
floral and fresh fragrances with
delicately balanced layers of
scent that refresh. I’d recommend
ARRAN’s Fragrance Trio Set
(£45 - pictured above) as a perfect
option for those who want to try
out different fragrances.
ABOUT ARRAN
ARRAN Sense of Scotland creates
luxury bath, body and home
fragrance collections inspired
by and proudly made on the
Isle of Arran. For three decades,
the family-run company has
been creating vibrant, evocative
scents using the mineral-rich
waters of their island home.
From the floral & fresh Imachar
and the sweet & fruity Glen Rosa
Eau de Toilettes to the sensual
After The Rain Eau de Parfum,
you can discover the full ARRAN
Sense of Scotland fragrance
collection at arran.com
42 PRENEUR WORLD www.preneur-world.com