Preneur World March 2024

Hot Trends At Home
Richard Eaton, Design Director at Denby, shares his predictions for
the biggest trends to watch for in the home and food sectors
We’ll have a slightly different approach to interiors
in the new year. Our homes will still be places that
bring us joy and satisfaction, but we’ll be taking on
a more ‘make do and mend’ mindset. Upcycling and
DIY are on the agenda for many, while new pieces
will enter our homes in the form of small luxuries.
Whether it’s a new addition to your existing
tableware set, a new vase, throw pillow, or a fresh set
of glassware, small touches like these will transform
your home for less. This is largely why we’re seeing
lots of neutral colours circulating right now. From
fresh creams and beige tones through to stone grey
and pale shades of green, these hues are easy to
mix and match to create a peaceful and cohesive
environment.
SPA KITCHENS
Neutral, organic hues have long been a popular
option for kitchens. Going into 2024, we’ll be taking
this to the next level, incorporating natural materials
to create a more rustic and serene space. Think of
this trend as a combination of the clean and cosy
‘vanilla girl aesthetic’ and ‘nature luxe’ trend, both of
which were popularised this year. Taking inspiration
from the pared-back luxury of spa décor, the kitchen
will become a space for relaxation, reflection, and
rejuvenation.
Neutral colour palettes will form the basis of this
trend, with stony grey, cream, and serene cashmere
tones being a popular choice for cabinetry. In fact,
Google searches for ‘cashmere kitchen cabinets’ are
up 60% over the past 12 months. Meanwhile, the
expert trend predictors over at Dulux have selected
a delicate cashmere tone, Sweet Embrace, as 2024’s
Colour of the Year. Combine these neutral tones with
deeper, cosy hues like chocolate brown and sage
green and incorporate plenty of organic wooden and
stone textures to give your kitchen the spa makeover
it deserves.
Ceramics are an easy way to inject the spa trend into
your home. Choose rustic, neutral tableware which
will help you get this look and can be effortlessly
mixed with your current collection for timeless
appeal.
JAPANDI MAKES A COMEBACK
While Japandi first entered the trend sphere back
in 2021, this seamless blend of Japanese and
Scandinavian design briefly fell from our radar,
but it’s back just in time for 2024. Over the last 12
months, Google searches for ‘Japandi’ are up 104%.
This look is somewhat similar to the spa kitchen
trend we’re currently seeing, with a focus on organic
materials and earthy tones like cream, grey, and
brown.
Where this look really stands out is its sustainability.
Organic, contemporary styles bring nature indoors
while second-hand furniture pieces add character and
charm to a space.
MAXIMALISM STAYS STRONG
There’s something for everyone in 2024 and
although we’re seeing plenty of minimalistic styles,
maximalism is also here to stay. The antithesis of
Scandi and Japandi trends, maximalism is all about
breaking the ‘rules’ of interior design, with plenty of
colour, contrasting patterns, and decorative elements
on display. What makes maximalism such an
attractive style is its focus on joy and individuality,
letting creativity run free. Google searches for
‘maximalist décor’ were up 100% in the past 12
months as interiors fans continue to add some extra
colour and fun to their spaces.
UPLIFTING COLOUR
Joy will be the biggest focus for interiors in 2024
and colours will be a major factor in this. Alongside
serene colour palettes, expect to see rich, earthy
shades that uplift a space and add cosiness.
Mood-lifting colours like blues, greens, pinks, and
reds will feature predominantly in our interiors in the
new year. The kitchen in particular will see a colour
refresh, as earthy greens take the spotlight. Google
searches for ‘dark green kitchen cabinets’ saw a 50%
uptick over the course of 2023, while Graham &
Brown have named Viridis, a warm and muted green,
as their Colour of the Year for 2024.
OLD MONEY REIGNS SUPREME
2023 was all about quiet luxury. A minimalistic
design trend that focused on subtle, timeless décor
and neutral tones, ‘quiet luxury’ saw a 400%
increase in Google searches over the past 12 months.
However, there’s a new version that’s slowly taking
over the spotlight: the old money aesthetic. With a
160% increase in searches throughout 2023, interior
design enthusiasts are looking for ways to make their
spaces more luxurious.
While it might initially sound strange for this style
to be trending right now, it’s actually the perfect
look. We’re all searching for small ways to inject
a bit of luxury into our everyday lives, and the old
money style is all about creating a timeless finish
using existing pieces. This aesthetic gives the
illusion of your décor being passed down through the
generations. Old money interiors are intentional and
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