2022 PCI Media Annual Report
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With Our Feet<br />
in the Soil<br />
Central America<br />
LIVABLE<br />
PLANET<br />
The climate crisis<br />
demands action from<br />
all of us, for all of us.<br />
Sustainable<br />
Food Systems<br />
Issue: Climate change and harmful farming practices threaten vulnerable food<br />
systems in Central America. Sustainable farming can help mitigate the loss of<br />
crops due to droughts and hurricanes and increase crop yields, saving farmers’<br />
livelihoods.<br />
Our Response: <strong>PCI</strong> <strong>Media</strong> developed a radio drama and multi-channel<br />
campaign to promote sustainable agricultural practices in four countries<br />
of Central America, Guatemala, Honduras, El Salvador, and Nicaragua in<br />
partnership with Catholic Relief Services.<br />
Story: A three-generation family of farmers who work through familyconflict<br />
when the new generation uses new farming techniques in a smallagricultural<br />
community in Central America.<br />
Reach & Impact so Far: based on an end-line survey<br />
4.2 million<br />
listeners<br />
95% of<br />
listeners found<br />
the radio<br />
programs<br />
useful<br />
85% reported<br />
that they have<br />
started to adopt<br />
sustainable<br />
farming<br />
practices<br />
Location: Central America - Nicaragua, El Salvador, Honduras<br />
and Guatemala<br />
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