2022 PCI Media Annual Report
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Strategic Framework<br />
Our work is critical to producing positive<br />
change for a better world. We’re working to<br />
triple the impact of our programs by 2025 by:<br />
Securing core<br />
funding to expand<br />
our impact<br />
Expanding our most<br />
effective program<br />
models to reach<br />
more people in<br />
more places<br />
Formalizing new institutional<br />
partnerships to deliver communications<br />
programming on the issues and in the<br />
places where it is most needed<br />
2+ billion<br />
people<br />
reached<br />
35+<br />
years<br />
150+<br />
story-driven<br />
campaigns<br />
90%<br />
of audience<br />
surveyed reported<br />
behavior change<br />
5
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