2022 PCI Media Annual Report
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We Value:<br />
The right of a<br />
person to live a selfdetermined,<br />
joyful life<br />
Authentic<br />
participation of<br />
local coalitions<br />
Love Not Loss:<br />
the power of<br />
aspirational narratives<br />
Locally-driven,<br />
lasting results<br />
Why Entertainment-Education?<br />
Entertainment-Education (EE) influences social and behavioral change at multiple<br />
levels of society. The bond between audiences and characters provides connection,<br />
role-modeling, and a trusted source of accurate information, leading to lasting<br />
behavior change.<br />
How We Work<br />
Production<br />
Broadcast and<br />
Implementation<br />
We use a 5-phase participatory<br />
approach that produces impact<br />
through story-driven content<br />
and community activation.<br />
Formative Research<br />
& Coalition Building<br />
Program Design<br />
Cross-cutting<br />
Monitoring & Evaluation<br />
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