2022 PCI Media Annual Report

Letter from
Our President
Dear PCI Media Friends,
Every day, PCI Media uses the power of stories to improve
outcomes around human rights, environmental sustainability, and
public health. But we don’t do this work alone; we produce stories
with the communities we serve and partners like you.
Every single broadcast, creative communication episode, and
training guide is rooted in on-the-ground research, participatory
design, and local cultural narratives. Connecting key messages with
local stories helps audiences build connections to new information
more easily, leading to greater, long-lasting change.
Our My Community Methodology is a rigorous but highly
adaptable approach that brings key stakeholders together to
produce effective stories for each cultural context.
In the following pages, you’ll see how we work with communities
to tell stories that change lives, develop capacity, and produce
change. If you aren’t already part of our community, we invite you
to join us in our mission to create a healthier, more sustainable, and
just world.
With gratitude,
Meesha Brown
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