Cosbeauty Magazine #104

@cosbeauty
RITA ORA LAUNCHES TYPEBEA, A NEW
HAIRCARE BRAND FOR HAIR GROWTH
Rita Ora and global beauty entrepreneur Anna
Lahey have combined forces to create TYPEBEA –
a high-performing haircare brand for hair growth
and health for all hair types.
For founders Ora and Lahey, TYPEBEA has
been three years in the making. The two first
connected through Lahey’s marine collagen
brand, Vida Glow, which soon gave way to a
passion for haircare derived from their personal
experiences of extreme hair loss and damage. In
navigating their own challenges and witnessing
first-hand the detrimental impact hair can have
on self-confidence, the founders saw the need for
effective, clean haircare for optimum hair health.
TYPEBEA is designed to offer both sensorial
luxury, with rich lathers and bespoke fragrances,
and clinically backed results. The range is powered
by Baicapil, an active proven to reduce hair loss by
up to 60% in just 3 months.
Available for purchase as of 18th April in
Australia (Sephora Australia and David Jones),
the UK and US, the range consists of a shampoo,
conditioner, treatment mask and an overnight
peptide scalp serum. All products have been
formulated with clean, sulphate-, paraben- and
silicone-free ingredients and scalp care actives for
visibly thicker, stronger, longer hair across a wide
range of styles, textures and types.
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