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SAFG - L&T Special Offers - May/June 2024

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Beer BEER & CIDER<br />

Cider<br />

Beer BEER & CIDER Cider<br />

Mena Dhu translates as ‘black hill’ in<br />

Cornish. This unique stout is complex<br />

and flavoursome, yet light and<br />

refreshing. A blend of six malt types<br />

delivers an oak-smoked aroma with<br />

hints of liquorice and dark chocolate<br />

on the palate. It’s a distinctive, modern<br />

flavour based on a traditional recipe.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Jet Black<br />

REASONS TO STOCK:<br />

• Stout continues to outperform total<br />

beer across On and Off Trade, winning<br />

volume and value share ! * & **<br />

• Mena Dhu saw On Trade volume grow<br />

+12% in 2023 vs 2022 ! ***<br />

• In Off Trade Mena Dhu has grown<br />

volume by +40%, outperforming<br />

Guinness !**<br />

ALLERGENS:<br />

Malted Barley, Oats.<br />

Smoked Oak, Espresso<br />

Liquorice, Dark Chocolate,<br />

Toasted<br />

Suitable for vegetarians and vegans.<br />

*source: CGA OPM Data MAT to 24.02.24<br />

** source: Circana (IRi) SIG BWS MAT to 24.02.24<br />

***source: Internal production data Full Year 2023<br />

vs 2022<br />

Easy-going,<br />

easy-drinking;<br />

an introduction<br />

to craft - the<br />

Monterey way.<br />

Our brewers were California dreaming<br />

on the day they came up with Monterey.<br />

Full of tropical notes, this pale ale was<br />

born but not raised in the USA thanks<br />

to its three American-sourced hops.<br />

Easy-going, easy-drinking and destined<br />

or long, lazy afternoons, a taste will<br />

transport you to sun-drenched Monterey<br />

Bay. Well, almost...<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold.<br />

Tropical.<br />

Fresh, Resin.<br />

REASONS TO STOCK:<br />

• Monterey is outperforming both the<br />

Craft and Ale categories with volumes<br />

up +25% vs 2022 !*<br />

• A taste of modern craft in a<br />

sessionable and accessible way.<br />

• Low ABV and easy drinking – playing<br />

into trends of moderation.<br />

• Refreshing and flavourful, ideal for<br />

food matching.<br />

ALLERGENS:<br />

Malted Barley, Oats.<br />

Source: * Internal sales data MAT to 25.06.23<br />

vs CGA OPM MAT to 17.06.23<br />

ALC 3<br />

.9% VO L<br />

26<br />

See our full range of products online at staustellbrewery.co.uk/wholesale<br />

Place your order today on 0345 241 1122 27

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