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Ethnocentric vs. Regiocentric Consolidation in the Aerospace and

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However, <strong>the</strong> massive consolidation of <strong>the</strong> US A&D <strong>in</strong>dustry through “pure play” mergers –<br />

lead<strong>in</strong>g to <strong>the</strong> formation of a few giant, defence-heavy companies – also caused major concerns;<br />

especially among those <strong>in</strong> charge of <strong>the</strong> Pentagon’s procurement budget. In 1997, <strong>the</strong> Cl<strong>in</strong>ton<br />

adm<strong>in</strong>istration ab<strong>and</strong>oned its <strong>in</strong>itial pro-merger policy <strong>in</strong> an effort to ma<strong>in</strong>ta<strong>in</strong> a certa<strong>in</strong> degree of<br />

competition <strong>and</strong> to prevent <strong>the</strong> creation of harmful monopolies. The potential shift of market power<br />

from buyers (governments) to sellers (A&D companies) is a major public policy risk associated<br />

with large-scale <strong>in</strong>dustry consolidation lead<strong>in</strong>g to <strong>the</strong> creation of duo- or monopolies. There is a<br />

danger that “<strong>the</strong> West could end up with a small set of very large, very powerful, <strong>and</strong> not very<br />

competitive defence firms, favour<strong>in</strong>g <strong>the</strong> ma<strong>in</strong>tenance of Cold War th<strong>in</strong>k<strong>in</strong>g <strong>and</strong> technologies.” 96<br />

The key issue is how <strong>the</strong> ga<strong>in</strong>s from <strong>in</strong>dustry consolidation are divided between taxpayers (<strong>in</strong> terms<br />

of cheaper, more capable weapons systems) <strong>and</strong> shareholders (<strong>in</strong> terms of corporate profits).<br />

In Europe, defence budgets shrank even more dramatically after <strong>the</strong> end of <strong>the</strong> Cold War than <strong>in</strong> <strong>the</strong><br />

US. National governments <strong>and</strong> <strong>the</strong>ir respective A&D companies were reluctantly sacrific<strong>in</strong>g<br />

national autonomy <strong>in</strong> favour of <strong>in</strong>creased European <strong>in</strong>tegration <strong>and</strong> <strong>in</strong>terdependence <strong>in</strong> arms R&DP.<br />

A major breakthrough came <strong>in</strong> October 1999 with <strong>the</strong> creation of EADS as <strong>the</strong> largest aerospace<br />

firm <strong>in</strong> Europe. All three EADS founders (AM 97 , DASA 98 , CASA 99 ) were part of Airbus <strong>and</strong> had<br />

thus ga<strong>in</strong>ed valuable experience <strong>in</strong> collaborat<strong>in</strong>g successfully across different languages, bus<strong>in</strong>ess<br />

cultures, <strong>and</strong> regulatory frameworks. 100 101 Prior to <strong>the</strong> EADS merger, <strong>the</strong> acquisition of GEC-<br />

Marconi by BAe 102 – both privately owned, UK-based companies – <strong>in</strong> 1999 had led to <strong>the</strong> creation<br />

of BAE Systems (BAE). 103 Due to <strong>the</strong> US-UK “special relationship”, BAE is <strong>the</strong> only European<br />

firm with significant exposure <strong>and</strong> access to <strong>the</strong> lucrative American defence market. 104 105 In<br />

essence, <strong>the</strong> “special relationship” refers to <strong>the</strong> fact that “The [UK] <strong>and</strong> <strong>the</strong> [US] are each o<strong>the</strong>r’s<br />

106 107 108 109<br />

closest ally <strong>and</strong> security partner”.<br />

96 (Markusen & Costigan, 1999) p. 29<br />

97 AM = Aérospatiale-Matra<br />

98 DASA = Daimler-Benz <strong>Aerospace</strong> AG / DaimlerChrysler <strong>Aerospace</strong> AG<br />

99 CASA = Construcciones Aeronáuticas SA<br />

100 Airbus was <strong>in</strong>itially organised as a GIE – a construct under French law that allowed all four partner companies to<br />

reta<strong>in</strong> <strong>the</strong>ir full legal, f<strong>in</strong>ancial, <strong>and</strong> managerial <strong>in</strong>dependence. The profits from Airbus were allocated to each<br />

participat<strong>in</strong>g company accord<strong>in</strong>g to its stake <strong>in</strong> <strong>the</strong> consortium. In July 2001, <strong>the</strong> GIE was transformed <strong>in</strong>to Airbus<br />

Integrated Company.<br />

101 Follow<strong>in</strong>g <strong>the</strong> decision by BAE to sell its 20-percent stake <strong>in</strong> Airbus <strong>in</strong> October 2006, EADS now owns 100 percent<br />

of Airbus, which accounts for more than two-thirds of <strong>the</strong> company’s revenues <strong>and</strong> an even higher share of its profits.<br />

102 BAe = British <strong>Aerospace</strong><br />

103 BAE derives three-quarters of its turnover from defence <strong>and</strong> counts <strong>the</strong> US as <strong>the</strong> most important market.<br />

104 BAE is <strong>the</strong> biggest non-US subcontractor for LMC’s JSF.<br />

105 In 2007, BAE ranked as <strong>the</strong> sixth-largest Pentagon contractor.<br />

106 “The US-UK special relationship today has a political <strong>and</strong> ideological superstructure <strong>and</strong> an embedded military <strong>and</strong><br />

<strong>in</strong>telligence substructure. […] Defence cooperation was at <strong>the</strong> heart of <strong>the</strong> special relationship from <strong>the</strong> outset, <strong>and</strong><br />

rema<strong>in</strong>s central to it.” (Wallace & Phillips, 2009) pp. 263 ; 267<br />

107 (Chao & Niblett, 2006) p. 4<br />

34

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