14 Golf Operations in Clubs - CMAA

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492 Chapter 14 Exhibit 1 Golf Trade and Professional Associations American Junior Golf Association (AJGA) www.ajga.org Association of Golf Merchandisers www.agmgolf.org First Tee www.thefirsttee.org Hook a Kid on Golf www.hookakidongolf.org Ladies Professional Golf Association (LPGA) www.lpga.com National Golf Foundation (NGF) www.ngf.org National Retail Federation www.nrf.com game to France. Legend has it that the word “caddies” came from her helpers—the French military cadets. In 1744, writt en rules for the game were established by the Gentleman Golfers of Leith, a club formed to promote an annual competition. The number of holes were still in fl ux with the Society of St. Andrews Golfers taking the course from anywhere as low as 2 to today’s standard of 18 in 1764. The British Empire was also instrumental in the spread of the game, with the fi rst golf club outside of the United Kingdom being established in Bangalore, India in 1820 and the Royal Calcutt a in 1834. Golf Organizations National Sporting Goods Association (NSGA) www.nsga.org Professional Golfers’ Association of America (PGA) www.pga.com PGA Tour www.pgatour.com Sporting Goods Manufacturers Association (SGMA) www.sgma.com United States Golf Association (USGA) www.usga.org Exhibit 1 lists some of the major golf trade and professional associations. The three largest golf organizations that can assist private clubs are the Professional Golfers’ Association of America (PGA), United States Golf Association (USGA), and the National Golf Foundation (NGF). The PGA Tour is the association for the top male touring professionals and is part of the PGA. The Ladies Professional Golf Association is the association for the top female golf players who play on the professional circuit. United States Golf Association. In 1894, the United States Golf Association (USGA) was formed. It oversaw the game in the United States and Mexico, establishing rules, handicaps, and conducting turfgrass research. The USGA is the governing body of golf in the United States. This organization develops and modifi es most of the rules and regulations that govern golf play and golf tournaments
Golf Operations in Clubs 493 in the United States. It also serves as a major sponsor of turf-grass and golf-coursemaintenance research. The NGF provides golf-industry research data for both private clubs and public golf courses. Professional Golfer’s Association. In 1916, the Professional Golfer’s Association (PGA) of America was founded. It is now the world’s largest working sports organization with more than 28,000 members. More than 10,000 facilities throughout the country employ PGA members. It sponsors four premier tournaments each year: • Ryder Cup Matches • PGA Championship • Senior PGA Championship • PGA Grand Slam of Golf The PGA is the primary association for golf professionals who teach golf. A primary focus of the PGA is to educate golf professionals through an apprentice program and by off ering PGA Business School I and II (week-long training programs), seminars, workshops, clinics, and publications. The PGA also off ers a certifi cation program to ensure that certifi ed golf professionals are skilled players who are educated on the basics of running a successful golf operation. Assistant or head golf professionals must complete an apprentice program before becoming PGA members. There is also the PGA Master Professional certifi cation, which is achieved by golf professionals with outstanding credentials. The PGA certifi es golf professionals and encourages their professional development. Their basic certifi cation for golf professionals is Certifi ed Professional Program (CPP) which includes mastery of general management (see Exhibit 2), instruction, retail, golf operations, ownership/leasing, and executive management. They also have a Master Professional (MP) program. The PGA has several diff erent member classifi cations, many of which apply to private club managers. A1 is a golf professional, A4 is a director of golf, A8 is an assistant professional, A13 is a general manager, and A14 is a director of instruction. The National Sporting Goods Association and Sporting Goods Manufacturers Association. These organizations specialize in the merchandising and manufacturing of sporting goods. Both organizations carry a great deal of information on golf products. A new golf organization is Hook a Kid on Golf. The goal of this organization is to provide information and products to help people educate children about golf and encourage them to participate in the game. Golf 20/20. In 1994, the World Golf Association was formed to oversee the World Golf Hall of Fame. In 1999, it initiated the Golf 20/20 program which brings together many golf associations and organizations to help advocate and promote the sport. According to the Golf 20/20 Website, their mission is “to align the global golf community behind initiatives that address the future of golf in a strategic manner, with an emphasis on accelerating growth in participation and interest creating new avenues of access into the game.” They do this through research and
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