14 Golf Operations in Clubs - CMAA

Golf Operations in Clubs 527
fl eet size of 50 is adequate for its current usage on most days except for the busiest
Saturdays and holidays. The club is leasing the fl eet of electric-powered cars; the
fl eet is about two years old. Car-rental fees for 18 holes are $20 for two riders and
$10 for one rider. Feedback on member surveys indicate that members are happy
with the club’s golf cars. They like their quality, the way they are maintained, and
the prices charged for their use.
However, there were a number of writt en comments on the survey about the
club’s policy of allowing privately owned golf cars on the course. Some of the
members complained about the color and appearance of some of the private cars.
Others said that some of the members who owned their own golf cars were entering
the course at the hole nearest their home without checking in with the starter.
At the last board of directors meeting, there was much discussion about these
comments on the survey, some of it heated. At one point a motion was made to
ban private golf car usage, but it was withdrawn. The board appointed a special
committ ee to investigate the problems associated with private golf car usage at the
club and make recommendations for action at the next board meeting.
Discussion Question
1. What are the diff erent potential courses of action? What are some of the
impacts these actions might have?