14 Golf Operations in Clubs - CMAA

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520 Chapter 14 Other Golf Staff Positions Pro Shop Employees. The employees who work in the pro shop should be knowledgeable about golf. They should also be trustworthy and organized, possess good phone-etiquett e skills, be good communicators, and be friendly and outgoing. See Exhibit 14 for a sample job description for a pro shop salesperson. Although specifi c duties vary from club to club, pro shop employees sell pro shop merchandise and usually book lessons, keep track of tee-time reservations, sign members up for tournaments, and keep track of member handicaps, under supervision of the golf professionals. Pro shop employees at some clubs use computers to perform these duties; at other clubs, employees perform them manually. As part of the director of golf’s negotiated contract, the salaries of the pro shop staff may be paid partially or in full by the club. This is because part of their duties are club-related—taking tee-time reservations, answering the pro shop telephone, registering members for organized golf events, and so on. Bag Room and Practice Range Staff . Bag room and practice range staff members should also have a knowledge of golf and should have the dexterity and strength to perform the manual tasks required to maintain the bags, clubs, buckets, and practice balls (that is, lift heavy golf bags, operate machinery, and so on). See Exhibit 15 for a sample job description for a bag room att endant. Starters and Marshals. Starters and marshals should be experienced golfers who are familiar with the rules of golf and with the club’s policies and regulations. The starter and marshals work at tournaments to promote effi cient play among the members and guests. The number of starters and marshals that a club employs depends on the number of golf rounds members and guests play at the club and the degree of concern the club has over speed of play and violations of golf course regulations. The starter is stationed near the fi rst tee to ensure an orderly fl ow of play based on reserved tee times. If players are late, the starter will ask a group that is ready to play to tee off , so as to stay on schedule. The starter will place players with no partners into groups or will match twosomes together. The starter will cover tournament and club rules and remind players of commonly committ ed errors to avoid. The starter should record the names of members and guests and the exact times they begin, in addition to issuing scorecards and pencils to players who do not have them. Other duties that starters at some clubs may perform are listed in Exhibit 16. The main task of a marshal is to monitor the pace of play on the golf course. A marshal will ask slow groups to allow faster players behind them to play through. If the group in front of the slow group is more than one hole ahead, a marshal may ask the slow group to pick up their golf balls and immediately move ahead to the next hole to tee off . Head Mechanic. Clubs with a large fl eet of golf cars should have a head mechanic to maintain the cars and car barn. The mechanic should have experience in
Exhibit 14 Golf Shop Manager Job Description Golf Operations in Clubs 521 I. Position Golf Shop Manager II. Related Titles Golf Retail Manager; Merchandise Coordinator; Pro Shop Manager III. Job Summary (Essential Functions) Responsible for the overall retail operation of the golf shop. Create merchandising displays to maximize sales and product turnover. Provide superior customer service. Observe club’s safety rules and regulations. IV. Job Tasks (Additional Responsibilities) 1. Answers questions concerning club services. 2. Maintains billing charges of members and guests; submits billing charges to accounting department in a timely manner. 3. Develops open-to-buy procedures for each category. 4. Promotes daily golf shop sales and superior customer relations. 5. Plans, promotes, merchandises and markets special events and sales. 6. Develops and maintains shop displays. 7. Monitors the receiving and checking-in of all merchandise. 8. Processes all paperwork and coding on invoices. 9. Assists assistant golf professional with yearly budgets and merchandise goals and strategies. 10. Coordinates inventories and provides monthly inventory reports. 11. Monitors procedures for special orders and returns. 12. Signs for and accepts full responsibility for a cash bank to be used for operational needs and cashing member checks. 13. Assists customers with merchandise selections; works at sales counter as necessary. 14. Selects, trains, supervises, schedules and evaluates golf shop salespersons. 15. Creates and maintains an approved vendor list. 16. Supervises and maintains the point-of-sale (POS) system. 17. Works with golf professional to select and purchase products for tournaments. 18. Orders special order merchandise for members. 19. Charges member and guests for golf cart usage. 20. Coordinates shop changeovers for special events and seasons. 21. Attends staff meetings. 22. Completes other tasks as assigned by the assistant golf professional. V. Reports to Assistant Golf Professional VI. Supervises Golf Shop Salesperson
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